50+ Interesting Shopify Statistics Of 2024

• With a 26% market share, Shopify is the most popular ecommerce platform.
• Shopify hosts over 4.6 million stores.
• In 2023, Shopify processed an average of 199 million orders per month.
• The Shopify app store features 13000+ apps.
• Dawn is the most popular Shopify theme.
• Gross Merchandise Volume (“GMV”) increased 20% to $235.9 billion in 2023 from $197 billion in 2022.
• Shopify, as a retailer, ranks 2nd in US retail ecommerce sales.
• During the 2023 Black Friday Cyber Monday shopping weekend, Shopify served 967,000 requests per second to our platform at peak.
• Shopify’s overall conversion rate outpaces the competition by up to 36% and by an average of 15%.

• Shopify accounts for 26% of the global ecommerce market share, making it the most popular technology in the ecommerce platforms category. [Source]
• 28% of ecommerce websites in the US are built using Shopify, making it the most popular ecommerce platform in the US. [Source]
• With a 23% share in the top one million websites, Shopify is the biggest ecommerce platform provider for big stores. If we consider Shopify Plus stores, the number will be 29%. [Source]
• The next three popular ecommerce platforms by market share are WooCommerce, Wix, and Squarespace. [Source]
• Shopify’s stores in the US generated over 11% of all US ecommerce sales in 2023. [Source]
• Shopify, as a retailer, ranks 2nd in US retail ecommerce sales (11%), with Amazon holding the 1st position (37.6%), Walmart 3rd (6.4%), Apple 4th (3.6%), and eBay 5th (3%). [Source]
• The UK is the second largest market for Shopify. [Source]
• In the UK, 209,079 Shopify websites are operating in the UK’s eCommerce market. [Source]
• Australia is the third biggest market for Shopify, with over 151,042 Shopify stores. [Source]
• Brazil is the fourth biggest market for Shopify, with over 140,202 Shopify stores. [Source]
• Germany is also a famous market for Shopify. There are over 119,642 Shopify stores in Germany. [Source]

• Shopify has merchants in over 175 Countries. [Source]
• 54% of Shopify stores are based in North America; 27% in Europe, the Middle East, and Africa; 14% in Asia Pacific, Australia and China; and 5% in Latin America (Mexico and South America). [Source]
• Over 4.6 million stores are running on Shopify. [Source]
• With over 100k stores in the category, Fashion is the most popular ecommerce category found on websites using Shopify. [Source]
• Other popular categories include Apparel (88k+ stores), Jewellery (76k+ stores), Bags (45k+ stores), Shoes (36k+ stores), etc. [Source]

• There are more than 13000 apps on the Shopify app store. Most competitors don’t have even one-tenth of those. [Source]
• 87% of merchants depend on Shopify apps to run their eCommerce business. [Source]
• More than 80% of Shopify retailers use third-party apps. [Source]
• Store design apps are the most popular apps on the Shopify app store. [Source]
• Conversion apps come second in the list of the most popular apps. [Source]
• Marketing apps are the third most popular category. [Source]
• Fulfilment apps account for 1,026 apps on the Shopify app store. [Source]

• With 21.8% of Shopify stores installing the app, the Product Reviews Shopify app is the most installed. [Source]
• At second place, 20.1% of Shopify stores have installed the Geolocation Shopify app. [Source]
• At third, 16.8% of Shopify stores have installed the Shopify Inbox Shopify app. [Source]
• Small stores spend $0-$50 on Shopify apps, and the app expenses go into thousands as the store sales volume increases. [Source]

• Shopify has generated over $886 billion for its merchants since its inception in 2006. [Source]
• Shopify’s revenue stood at $7.06 billion in 2023 (up 26% from FY 2022). [Source]
• Shopify’s gross profit was $3.515 billion in 2023, but the net income was a loss of $132 million. [Source]
• In 2023, revenue from subscriptions reached $1.8 billion. It’s an increase of 23% since 2022. [Source]
• Shopify’s revenue from subscriptions accounts for 26% of its total revenue. [Source]
• Shopify charges theme store developers and app developers over 15% of revenue once they reach a threshold of $1 million in sales on the Shopify app store. [Source]
• 74% or two-thirds of Shopify’s revenue comes from transaction fees, payment processing fees, and other merchant services. The revenue from these services clocked $5.2 billion in 2023. [Source]
• In 2023, Shopify facilitated $236 billion in Gross Merchandise Volume (GMV). $236 billion is approximately 4.07% of $5.8 trillion (global retail ecommerce). [Source]

• For every $1 Shopify makes in revenue, merchants using the platform earn $40.82. [Source]
• The average order value on Shopify stores is valued at $87. [Source]
• The top 10% of online stores on Shopify have an average order value of $315. [Source]
• The top 20% of online stores on Shopify have an average order value of $191. [Source]
• If your average order value exceeds the US $319, you’re amongst the best 10% Shopify stores. [Source]
• If your average order value exceeds the US $195, you’re amongst the best 20% Shopify stores. [Source]
• If your average order value is less than US $50, you’d be amongst the worst 20% of Shopify stores. [Source]
• Worst performing Shopify stores have an average order value of less than US$50. [Source]
• Between 2019 and 2020, close to 26,400 partners referred a merchant to Shopify. [Source]
• Customers on Shopify are two times more likely to purchase a product that has a 3D product image. [Source]

• Shopify’s overall conversion rate outpaces the competition by up to 36% and by an average of 15%. [Source]
• 1.4% is the average estimated conversion rate for Shopify stores. [Source]
• The top 10% of Shopify stores get an average conversion rate of around 4.7%. [Source]
• The highest conversion rate for Shopify stores is 8%. [Source]
• The top 20% of Shopify stores (almost 4 million) have a conversion rate of around 3.2%. [Source]
• The worst-performing Shopify stores have a conversion rate of 0.3%. [Source]
• The average conversion rate for Shopify stores on mobile devices is 1.2%. [Source]
• The top 10% of Shopify stores on mobile devices have a conversion rate of 2.7%. [Source]
• The top 10% of Shopify stores on mobile devices have a conversion rate of 3.8%. [Source]
• Checkout completion rates for Shopify stores are valued at 47.5% on desktop devices and 46.3% on mobile devices. [Source]
• The number of shoppers who purchased something from Shopify merchants increased by 52% from 2019 to 2020. [Source]
• Over 50% of Shopify stores get repeat customers. [Source]
• Using 3D product images increases the conversion rate by as much as 250%. [Source]
• With 4.29%, email generates the most amount of referrals for Shopify stores. [Source]
• Search generates the second highest referral conversions with 2.04%. [Source]
• 2.93% of referrals come from direct traffic sources. [Source]
• Social generates the least amount of referral conversion, contributing only 1.81%. [Source]

• Shopify Plus market share in eCommerce is 0.19%. [Source]
• There are over 51,000 Shopify Plus stores. Over 28,000 of them come from the US. [Source]
• The United Kingdom is the second biggest market for Shopify Plus with 3500+ stores. [Source]
• Shopify Plus is used mainly by companies with $1 million+ revenue ⁠— this includes many billon-dollar ecommerce companies as well.
• The most popular ecommerce categories found on websites using Shopify Plus are apparel, fashion, shoes, bags, and nutrition. [Source]

• Mobile contributes close to 79% of all traffic to Shopify stores. [Source]
• An average visitor spends over 3 minutes on Shopify and goes through more than three stores.
• 33.73% of the traffic on Shopify comes from the United States, making it the highest traffic contributor for the platform. [Source]
• The United Kingdom is the second highest contributor to Shopify’s traffic. It generates 7.83% of the total traffic. [Source]
• Other top traffic contributors are Canada (4.13%), India (3.91%), and Australia (2.56%).

Source

• Shopify’s audience is 49.13% male and 50.87% female. [Source]
• 34.46% of Shopify’s audience is aged 25-34. [Source]
• 14.88% of Shopify’s audience is aged 18-24. [Source]
• 21.31% of Shopify’s audience is aged 35-44. [Source]
• 14.58% of Shopify’s audience is aged 55 years or above. [Source]

• Instagram is used by 47.1% of Shopify stores. [Source]
• Facebook is the second biggest platform used by 33.7% of Shopify stores. [Source]
• YouTube is also a popular social media platform amongst Shopify stores. It is used by 10.5% of Shopify stores. [Source]
• Other notable social media platforms used by Shopify stores for promotion are Twitter, Pinterest, Tiktok, and Linkedin.

• During the 2023 Black Friday Cyber Monday shopping weekend, Shopify served 967,000 requests per second at peak. [Source]
• Shopify merchants made $9.3 billion in 2023 BFCM. [Source]

BFCM highlights from Shopify merchants

• Peak sales per minute: $4.2 million at 12:01 PM EST on Nov. 24.
• 61 million consumers globally purchased from Shopify-powered brands.
• Hottest product categories: apparel and accessories, health and beauty, and home and garden.
• Average cart price: $108.12 ($107.53 on a constant currency basis).
• Top selling countries: U.S., U.K., Australia, Canada, and Germany.
• Top selling cities: Los Angeles, New York, and London.
• Cross-border orders represented 15% of all global orders.
• 56,000+ tonnes of carbon removal funded by Shopify to counteract shipping emissions.
• 60% year-over-year increase in sales made via Shop Pay.
• 17,500+ entrepreneurs made their first sale on Shopify.
• More than 55,000 merchants had their highest-selling day ever on Shopify.