Last Updated Nov 13 2019
Squarespace is a drag and drop, visual website builder— and it's excellent. It's one of the only website builders that I've given a perfect score to.
At it's most basic, Squarespace allows you to build a website without coding or setting up a web host— but it goes far beyond that. It has the best themes of any website builder, strong features and is intuitive to use— it's the Apple of website builders.
Note: My work is supported by earning an affiliate commission when readers choose a website builder based on my reviews.
Squarespace and Wordpress are both tools for building a website but they're actually quite different. Wordpress is a CMS— which means there is a steeper learning curve but it's much more customizable. Squarespace is a website builder— which means it's easy to use but not as customizable. You can read more about the differences here.
I typically recommend Squarespace over Wix but Wix is still a good option— for the right person. Wix is occasionally chaotic but allows for a lot more freedom to customize. Squarespace is curated and design-y. The difference is like Mac vs PC. Read more.
Squarespace has excellent ecommerce features— however remember that Squarespace isn't a pure ecommerce website builder. Instead, Squarespace builds many types of sites including non ecommerce websites. Because of that Squarespace can't match the features of a pure ecommerce website builder such as Shopify that only builds ecommerce websites..
Squarespace is easy to use— but among website builders it's not the easiest (Weebly is the easiest to use). In fact, Squarespace is the only website builder that does not mention "ease of use" anywhere on their homepage.
So instead of easy to use, I describe Squarespace as intuitive. Everything is thoughtful. If you were to think of Wix (one of Squarespace's competitors) as Microsoft Windows, Squarespace would definitely be Apple.
Squarespace pages are built by adding content blocks. Just about everything you need can be found as a content block: photo galleries, forms, buttons, audio players and more. You drag and snap content blocks into columns to arrange them.
Adding a content block.
Each content block is thoughtful and intuitive— for example, the Gallery content block.
Photos in the gallery need to be cropped in order to be displayed as a perfect grid. Most website builders just crop around the centre of the photo and leave at it that. Not Squarespace. Squarespace goes a step further. They let you to set a focal point to crop around. It's clever and intuitive.
Cropping around a focal point— details like this are what set Squarespace apart.
Here's another example: restaurant owners know that it can be a pain to format a restaurant menu correctly on a website— it's why most restaurants just link to a PDF menu.
Squarespace solved this problem by creating a (simple) markup language that users can compose restaurant menus in. The menu is automatically formatted and the colors, fonts and borders can be customized.
Composing a restaurant menu with Squarespace's simple markup language.
The style editor is another example of Squarespace being intuitive and clever. The left sidebar is a list of style options for your website. You scroll through the list to find style options— but there's a lot:
There are many design options to scroll through in the Style Editor.
Most website builders just leave the style editor as a long list of options. But Squarespace goes a step further— you can actually click an element in the website to reveal the specific style options for that element. It's really handy— and quick.
Instead of scrolling through the list, you can also click an element to reveal it's individual style options.
Part of what makes this all work is that Squarespace builds opinionated software. Their goal isn't to give you a blank canvas for you to do whatever you want— instead they aim to give you the right option.
For example, when writing text, Squarespace doesn't just let you select text and increase it's font size like you might in Microsoft Word.
Instead you have to go to the style editor and increase the font size of the heading.
Why does Squarespace make this difficult? Can't they just include a way to increase the font size within the page editor?
Well, one reason is websites are made of HTML. Text is not just text in HTML— text is contained by a tag. Headings and paragraphs are examples of tags.
Tags are critical to websites and SEO. For example when Google crawls the web, they don't just see big text and assume it's a heading. Instead Google needs to see a heading tag to know it's a heading. Squarespace doesn't let you change font-size because they don't want you to make headings by just increasing font-sizes— they want you to do it the right way.
One last note on ease of use: even though Squarespace is one of the most clever and intuitive website builders, I have found a few minor design niggles.
Occasionally the minimalism of the interface is at the expense of clarity. For example, the button to swap between mobile, tablet and desktop versions of your website is not very obvious:
How many users miss this tiny button?
Editing pages requires you to hover over different sections to reveal menus. Occasionally this can feel like guessing— like you’re playing minesweeper, trying to uncover the right menu:
Trying to uncover the right menu can feel like minesweeper.
Squarespace has some of the best blogging of any website builder (it's only competition is Wordpress.com). There are a long list of features: post tagging, categories, drafts, comments, moderation, customizable urls and more. The post editor is beautiful (see the screenshot). It has excellent support for teams of bloggers: you can add contributors with different roles (example: comment moderation, content editor) and contributors can even have multiple authors on a single post— a minor feature but handy for a team! Show Screenshot
Google Docs and Mailchimp integrations, 19 different form field options, custom post-submit HTML and lightbox mode— a way to create a button that loads your form in a lightbox. Forms are submitted without a page load— which means Squarespace doesn’t provide an option to send your visitors to another URL after filling out the form. Show Screenshot
There are a suite of beautiful apps: Commerce lets you manage your store. Blog lets you compose blog posts and manage your blog. Metrics gives you website analytics. Portfolio lets you manage photos and galleries— but it's iOS only. Having a suite of apps is great— rather than stuff everything into one app, they're able to make a beautiful interface for each use case.
Squarespace generates several scaled versions of every image so that they look perfect (and load quickly) on retina and mobile devices.
Beautiful newsletter signup box that integrates with Mailchimp. Show Screenshot
Squarespace itself doesn't offer membership sites but Memberspace is a 3rd-party company that lets you build Squarespace membership sites.
The best restaurant menu builder I’ve seen in any website builder. Menus are created using a simple markup language and then styled automatically. Of course you can also customize the style yourself as well. (This feature alone makes Squarespace the best website builder for restaurants.) Show Screenshot
You can already guess what I’m going to say: Squarespace has the best donation system in any website builder. It’s not even close. Many website builders just provide a simple Paypal button widget without even understand the donation system needs of most non-profits (I used to work in a non-profit fundraising department so I’m sensitive to this). Squarespace is different. They’ve actually done the hard work to understand the fundamentals of a great donation system: You can customize email receipts— which is important, donors shouldn't receive the same email as an ecommerce customer (a detail too many website builders over look). You can also set suggested contributions and customize the donation checkout. Show Screenshot
Beautiful (seriously, take a look at the screenshot) audio player that's well suited for showcasing albums and single tracks. Show Screenshot
You can publish and syndicate a podcast using the Audio Block. (Syndicating lets you submit to iTunes.)
Squarespace offers the best templates of any website builder. This is admittedly subjective— but there's honestly no other website builder that can compare to the clean, modern templates of Squarespace.
Example Squarespace theme
Many Squarespace templates are designed to showcase photography— so a key for making them work is good photos. If you need photos check out Stock Up, a free stock photo search engine I made.
Because Squarespace templates showcase photography and strong typography, I find they work especially well for weddings, photographers, ecommerce, bloggers, fashion and music— but they really can be used for just about any website. I recently made a website for my mom who is a therapist.
Squarespace has an opinion about what makes a good template. You can feel their opinion as you browse their templates— they all have a recognizable look and feel.
Example Squarespace theme
Squarespace doesn't just include every template style they can think of— instead it's curated. This differs from other website builders. For example Wix offers 500 themes, which is 6x the templates of Squarespace (though the quality of Wix themes varies widely).
Each template is responsive— which means it's mobile friendly. Your template shrinks down to your device size while still retaining it's style.
One thing to be aware of: features differ between Squarespace templates. For example, some templates don't support Quick View or Image Zoom features for ecommerce and other templates don't let you customize the mobile style. This could surprise and frustrate if you don't know about it ahead of time.
Squarespace has the best ecommerce of any website builder— but it isn't a pure ecommerce website builder— it's also for non-ecommerce websites.
There's actually an entire class of website builders such as Shopify that are designed purely for ecommerce. Because of this Squarespace isn't as fully-featured as pure ecommerce website builders like Shopify— though it's certainly no slouch. In July 2018, I surveyed 944 ecommerce owners and found that Squarespace was in the top 3 ecommerce website builders for customer satisfaction.
One reason to use Squarespace for ecommerce is their templates— they showcase products beautifully. Everything just seamlessly works together:
Ecommerce elements are customizable in the style editor. Squarespace even lets you do basic style customization for your checkout form— something too often ignored or made difficult by other ecommerce website builders.
Squarespace covers a long list of ecommerce features— no other website builder matches it. I won't cover every feature, but here are just a few of my highlights:
Squarespace ecommerce plans tend to be a little more expensive then competitors such as Wix. But Squarespace also has the best ecommerce— so it's a trade-off you'll have to decide for yourself.
Earlier in this review, I suggested that Squarespace builds opinionated software. They don't aim to give you unlimited options— they aim instead to give you the right option. This is very evidenced in their integrations: Squarespace is about the quality of integrations, not the quantity.
Squarespace still has a wide amount of integrations but both Weebly and Wix (it's closest competitors) offer more integrations with 3rd parties. Integrations are also only available in Squarespace's more expensive plans— while Wix and Weebly include them in cheaper plans.
The upside is that the integrations that Squarespace does offer, tend to integrate nicely with Squarespace (while integrations with Weebly or Wix can feel hacked-together and lack design cohesion). Here are some of my highlights of the integrations Squarespace provides:
If Squarespace doesn't officially support an integration with a 3rd party, you can probably still integrate with it using a Code Block or Code Injection. These solutions tend to require a little technical understanding though.
Here's some advice you won't find anywhere else: website builders are all roughly equal when it comes to SEO. There are definitely some technical SEO features that you need in a website builder— it's just that most website builders support them.
Unlike other website builders, Squarespace doesn't try to upsell customers on crappy, nonsense SEO upgrades. (Don't use any SEO tool that's bundled with your website builder— instead just go straight to the industry standard tools: SEMRush, Authority Labs or Whitespark.)
Squarespace provides tools to execute most of what's necessary for SEO:
/sitemap.xmlthat can be submitted to Google Webmaster Tools.
More advanced SEO techniques such as hiding pages from Google is possible with Squarespace— though they require you to add code snippets.
Squarespace offers four plans— two for general websites and two for ecommerce:
Each plan includes unlimited pages, unlimited bandwidth and unlimited storage. There are no hidden limits and they offer a 14 day free trial. The more expensive plans unlock features and integrations with 3rd parties.
One of the things I really appreciate is how transparent Squarespace is with their pricing. Unlike other website builders Squarespace is totally transparent— there are no hidden fees and they make it clear that the monthly price they are advertising is for annual plans:
So is Squarespace expensive? Not necessarily.
I recently did an in-depth comparison of Wix and Squarespace. One of the things I found was that Wix offered cheaper plans— but those plans also had big limits on them. For example, Wix's Connect Domain plan still includes ads on your website and the Combo Plan limits you to 2 GB per month.
The first plan Wix offers with unlimited bandwidth and no ads is actually more expensive on a monthly term than Squarespace's Personal plan— it's cheapest (it also has unlimited bandwidth and no ads).
So Squarespace does have more expensive plans— but that's also because they're unwilling to compromise. They won't offer a cheaper plan if it means ads on websites or bandwidth limitations.
Ecommerce with Squarespace is definitely more expensive when compared to other website builders (but Squarespace also has the best ecommerce of any website builder).
I've written a more in-depth overview of Squarespace's pricing here.
Like most website builders, Squarespace provides a free custom domain name on annual plans for one year. Following that, it costs $20 / year.
At $20 / year, Squarespace domains are on the expensive side— you could always find a cheaper domain name at Namecheap ($14.27) and set it to point to your Squarespace website.
Squarespace does include free whois privacy with your domain name. This basically anonymizes the personal information of whoever is registering the domain name. I appreciate this, as website builders such as Weebly charge you for whois privacy.
You can setup email addresses for your domain names (example: email@example.com) using Google's G Suite integration. I highly recommend G Suite, it basically provides the Gmail interface for your custom domain name email address.
Squarespace offers the standard G Suite pricing, which is based on the number of email addresses:
|Term||Price Per Email Address|
|Annual Billing||$50 / €40 / £40 / A$66|
|Monthly Billing||$5 / €4 / £4 / A$7|
The first year of G Suite is also free for 3 of the 4 plans (the Personal plan is the exception).
Squarespace provides 24/7 email support and live chat support 4am to 8pm Eastern Time, Monday through Friday. All of their customer support workers work out of their New York, Portland or Dublin headquarters.
You can find Squarespace alternatives here.
I highly recommend Squarespace. They've somehow managed to offer stunning themes, in-depth features and an intuitive website builder— all with honest, straight-forward pricing.
Let me know if you have any questions in the comments below!