I’ve used both Squarespace and Shopify for several different websites.
They are both excellent tools, but they have important differences — differences that make giving a binary answer to “Squarespace vs Shopify: Which is Better?” impossible.
Depending on *your* website goal(s), either platform can be a better choice.
This article will explain key differences between Shopify and Squarespace to help you understand when to use Squarespace and when to use Shopify.
Squarespace vs Shopify: Overview
You’ll see the major differences right away as soon as I describe what both platforms are.
What Is Squarespace?
Here’s what I would say if I were describing Squarespace to a friend over coffee. Squarespace is a website builder that has:
- An easy-to-use drag and drop page editor.
- Beautiful, customizable templates.
- An all-purpose website builder that can power a variety of websites.
The third point is especially important when comparing Squarespace to Shopify— because Shopify only powers ecommerce websites while Squarespace powers a variety of websites.
What Is Shopify?
Here’s how I’d describe Shopify:
- All about ecommerce.
- The most powerful and intuitive ecommerce platform available.
- It has a learning curve, but it’s perhaps the easiest-to-use ecommerce builder.
Squarespace vs Shopify: Key Differences
Here’s the most important thing to understand:
Shopify is just for ecommerce websites, and Squarespace is for all kinds of websites.
So you can build an ecommerce website with Squarespace, but you can also build all other types of websites. On the other hand, you can only build an ecommerce website with Shopify.
This leads to important differences:
1. Page Editor
Squarespace has a visual, drag-and-drop page editor. It’s very easy to use.
Compared to Squarespace’s editor, Shopify’s WYSIWYG (what you see is what you get) editor is uninspiring.
Shopify’s editor is similar to Microsoft Word— it’s a rich text editor that lets you place images and videos in line with the text. Still, you might need to repeatedly preview to see how the changes look on the actual store.
Squarespace is known for beautiful templates.
They have over 110 beautiful, modern website templates for all types of websites (one-page, ecommerce, portfolio, membership, etc.) and across 17 categories (Photography, Art & Design, Local Business, etc.).
Templates are also really easy to customize — you won’t need to edit code ever!
Shopify includes 17 free themes and 78 premium themes, making a total of 95 themes on Shopify Themes. In addition, you can also install hundreds of third-party themes.
Customizing your Shopify theme can be hit or miss. Occasionally, you’ll need to edit HTML and CSS code to make your website look like you want to.
Squarespace is easier to use and can work well for small stores — but Shopify has much more sophisticated ecommerce features.
Shopify’s main competitors are heavyweight ecommerce builders like BigCommerce, Volusion, Magento, and WooCommerce. And as you can see from Google Trends, Shopify has risen to the top of this market over the last ten years:
Squarespace vs Shopify: Detailed Comparison
Now that you have an overview of Squarespace and Shopify and know the key differences, you might already be leaning toward one platform for making your website.
If you’re still confused or just want to learn more about both platforms’ capabilities, read below as I dissect and compare Squarespace vs Shopify across key aspects.
If you are choosing between Squarespace and Shopify, you are likely wondering about ecommerce.
I choose Squarespace for small stores as it has more than enough ecommerce features to power a small store.
It has subscription payments, custom notifications, taxes, shipping integrations, digital products, inventory management, rich & related product display, product catalog features, point of sale (POS), etc. It also has beautiful, mobile-optimized templates for online stores.
That said, Squarespace is not (and likely never will be) as powerful as Shopify. And that’s by design: Squarespace is for all kinds of websites, and Shopify is just for ecommerce websites — a master of one in the true sense. So Shopify will always have more ecommerce features.
Key Squarespace Commerce Features
Things like shipping, payments, and taxes are central to ecommerce. How does Squarespace Commerce handle them?
Squarespace allows you to add multiple different shipping options.
- Flat Rate: Set a fixed charge for every order and every item.
- Depending on Weight: Dynamically add different shipping charges based on item weight.
- Carrier Calculated: Automatically calculate shipping charges based on FedEx, UPS, and USPS carrier charges. You must enter package dimensions and weights for each product to use this option. Also, this option is only available for shipping within the United States.
Moreover, if you do international shipping, you can manually set charges for each country/shipping zone.
For example, here, I set different charges for the US and the Rest of the World:
There’s also a local pickup option. So you can allow customers to order online and pick up the order in person.
Squarespace stores can accept payments online through Stripe and Paypal. By extension, this means your customers can pay with all major credit cards, Apple Pay, Afterpay, Paypal, and Venmo.
For Squarespace Point Of Sale, i.e., in-person cash and credit card payments, you can use Square hardware and system.
You can set product prices inclusive or exclusive of tax on Squarespace stores.
To set up sales tax:
- Squarespace offers the free TaxJar extension to stores selling in the US. TaxJar automatically calculates sales tax at checkout based on your customer’s address. And if you upgrade to TaxJar Professional plan, you can automate sales tax reporting and filing.
- If you plan to sell outside the US, you can set up manual tax rates for countries, states, and provinces you ship to.
Besides sales tax, you can also collect VAT or GST if you are on a Squarespace Commerce plan.
What you can sell with Squarespace:
Most people refer to selling physical products online when they say “ecommerce.” So, obviously, Squarespace Ecommerce has features for selling physical products - you can allow your visitors to browse your merchandise, add items to their cart, and checkout simply and efficiently.
Besides physical products, you can also sell the following items with Squarespace:
- Digital products: Sell digital content like ebooks, music, and even digital gift cards via a Squarespace store.
- Services: Squarespace’s appointment scheduling features allow you to generate leads 24/7 and sell your services.
- Subscriptions: Want to get repeat business? Sell subscription products to your loyal customers through Squarespace’s subscription platform.
- Memberships: Member Areas allow you to sell memberships for your virtual classes, workshops, podcasts, etc.
- Restaurant reservations: Squarespace’s collaboration with Tock lets restaurant businesses manage reservations, events, takeout, payments, etc.
- Offline: In November 2019, Squarespace launched a Point of Sale system that integrates with Square’s credit card reader and Squarespace’s Commerce app. So, if you have a physical store and plan to build an online store to sell the same inventory, no worries! Squarespace’s POS syncs customer data and inventory data in real-time. It’s very basic, but it gets the job done.
Here is where Shopify shines.
Shopify is the most powerful and intuitive ecommerce platform available.
They have tons of innovative features that reduce the barriers to starting and scaling an online store.
Here are two of the most important features:
1. The Shopify App Store
Ecommerce websites can have unique needs. And more business needs = more features required. For example, aside from core features, your store may need features for gift wrapping upsell, inventory integrations, product reviews, cross-sell recommendations, a refer-a-friend program, shipping labels, SMS marketing, email flows, chatbot, etc.
Instead of cramming all of these features into the Shopify core, Shopify built out an app store that allows users to add features as they need them.
Shopify’s core includes what most stores need— apps are for more unusual features such as back-in-stock notifications or gift-wrapping upsells.
It’s difficult to overstate just how important the Shopify app store has become. I’ve used the Shopify app store on every Shopify website I’ve ever started.
Shopify was also the first ecommerce website builder to launch an app store— and today, they have over 10x more apps than their competitors. This means a Shopify store can have more features and functionalities than a store made with any other ecommerce platform.
Squarespace’s app store (called Squarespace Extensions) doesn’t even come close to Shopify’s.
2. Shopify Payments
Online stores require a payment processor. Most store builders (such as Squarespace) integrate with a 3rd party processor like Stripe or Paypal.
In 2013, Shopify launched Shopify Payments - their own payment processor. For new Shopify users, it meant they could start taking payments immediately — there was no need to integrate with a 3rd party payment processor. Everything just worked.
This is a perfect example of Shopify working to eliminate one more barrier to starting an online store.
Note: Shopify also allows store owners to integrate with other third-party payment processors/providers. You can use any of the 100+ national and international online payment gateways to accept your customers’ payment method of choice.
Other Ecommerce Features
In my experience, Shopify has better taxes and shipping than Squarespace — it’s just easier to setup:
- Taxes: Shopify uses many default sales tax rates and updates them regularly, eliminating a lot of setup work. Also, you can always override the default numbers if needed. Besides sales tax, you can also add “Duties and import taxes” for international orders, VAT, GST, and shipping tax.
- Shipping: You can set up general shipping rates and custom shipping rates for your store with Shopify. For local orders, you can set up pickup and local delivery. There’s also an option to enable third-party calculated rates at checkout, i.e., allow Shopify to dynamically add shipping based on charges by FedEx, USPS, UPS, Canada Post, etc.
But besides these core features, Shopify has many more pre-built ecommerce features. For example, you can create staff accounts, have multiple inventory locations, create manual orders, sell internationally (Shopify has a range of features for international commerce), etc.
These additional features are simply not available (or need add-ons) on Squarespace.
What you can sell with Shopify:
Like Squarespace, Shopify has features for selling other things online than just physical products. You can sell digital products, appointments (for service business), memberships, consultations, workshops and virtual classes, event tickets, gift cards, and more. Some of these may require you to add an app, though
You can even keep your offline and online sales in sync with Shopify POS - a much more powerful point-of-sale system than Squarespace POS. For comparison, unlike Squarespace, Shopify POS is omnichannel. Your customers can do local pickup, buy in-store & deliver it to the online address, etc. Moreover, you can send email notifications about items they were interested in but didn’t buy in-store.
Squarespace Ecommerce vs Shopify Ecommerce: Verdict
Squarespace is a great solution for small stores because it has all the fundamental ecommerce features + other features (as you'll discover below) needed to build a beautiful, easily-manageable store quickly.
However, Shopify is the clear winner for making scalable stores. It has a robust platform and an extensive app store through which you can add even the tiniest ecommerce feature needed.
One of the primary reasons to choose a website builder like Shopify or Squarespace is templates. Templates decrease development time drastically. When using a website builder, you don’t need to code and build your website from scratch — just choose a pre-made-by-professional template, make some changes to it, and your website is ready!
Here’s how Squarespace templates compare to Shopify themes:
Squarespace is known for beautiful templates. They have 110+ beautiful, modern website templates.
I think they have the best templates of any website builder — which is subjective but not as subjective as some people think. See these examples:
It’s Easy To Customize Squarespace Templates
It’s effortless to customize Squarespace templates. For example, to change your website colors, you just edit the Color Palette:
The color palette automatically applies across your entire website.
So what happens if you don’t like how the color is applied? Well, Squarespace lets you make those specific changes, too — if you want to:
In total, there are 17 free and 82 paid themes available on Shopify’s theme store. If we only count themes for their new theme architecture (Online Store 2.0), they have 8 free themes and 72 paid themes.
Each theme is fresh, modern, and sophisticated. And each theme follows the UI best practices for ecommerce stores.
There are hundreds of Shopify themes created by 3rd party developers.
These themes cost money and rely on the 3rd party developer to provide support, but there are lots of examples of live Shopify stores that look beautiful.
When it comes to 3rd party Shopify themes, there are two classes: verified providers and unverified.
- Verified (70+ themes) — I already talked about these. Sold in the official Shopify theme store. All providers are vetted to ensure they provide the proper support— there’s nothing more frustrating than a theme that’s out of date in a year!
- Unverified (1400+ themes) — For sale on marketplaces like Theme Forest. Not verified by Shopify.
Shopify includes a Customizer tool for customizing themes:
Unfortunately, the Customizer tool can be hit or miss depending on the theme.
You can do basic things like changing the heading size between small, medium, or large or choosing how many columns you want for displaying the products.
However, you’ll need to jump into code to make most changes. For example, the only way to change the navigation text color is to edit the CSS code.
*Here’s my rule of thumb:* If you want a custom Shopify theme, you’re not going to be able to do it without jumping into CSS code occasionally or hiring a Shopify theme expert.
About Shopify Liquid
Note: This section likely doesn’t concern you.
You can fully customize your Shopify theme or build a whole new theme for your store with Shopify Liquid API. Liquid is a template language created by Shopify. All Shopify themes are built on top of it.
Something like this is not available for Squarespace.
Squarespace Templates vs Shopify Themes: Verdict
Using Squarespace templates is beginner-friendly: Squarespace has better, more sophisticated templates than Shopify. Also, Squarespace templates are very easy to customize.
On the other hand, Shopify themes are complex to customize but are way more flexible. If you have the time and/or budget, your Shopify store can look however you want it to look — to the pixel!
“Ease of use” is an essential factor to consider when choosing any software product. A product can have all the features, but it can make your life hell if it’s very complex to use.
Between Squarespace and Shopify, Squarespace is easier to use, but Shopify isn’t super-hard either, as you’ll see:
The Squarespace Page Editor
Squarespace has a visual, drag-and-drop page editor.
There are two elements to each page:
1. Content Blocks
Squarespace has a wide selection of content blocks to add to pages— forms, maps, restaurant menus, buttons, audio players, photo galleries, charts, and more.
You just have to click ‘+’ wherever you want to add the block and add it.
Sections stack vertically on your website and contain content blocks.
While you can create a section from scratch, you can also choose from a library of pre-designed sections:
Squarespace has sections for list, gallery, contact form, newsletter, social media, calendar, and more.
Shopify Page Editor
Shopify’s editor isn’t as intuitive as the Squarespace editor.
It is similar to Microsoft Word in that it’s a WYSIWYG rich-text editor that lets you place images and videos in line with the text.
Creating layouts within the Shopify editor can be painful. Moving elements can have unexpected results, and adjusting spacing or adding columns is impossible. It’s challenging to build impressive pages with it, especially if you don’t know coding and UI/UX design.
Squarespace Editor vs Shopify Editor: Verdict
Squarespace wins this easily:
- Squarespace editor is more intuitive than Shopify's page editor.
- Plus, you can build more impressive pages with the Squarespace editor than with the Shopify editor.
Side Note: The product editors of Squarespace and Shopify are pretty similar. Both are straightforward to use rich-text editors with sections to add product details (name, description, variations, etc.), product images, pricing, inventory details, and other elements.
Any kind of online business, especially ecommerce, needs marketing to achieve business goals. And both Squarespace and Shopify have a suite of marketing features.
Squarespace Marketing Tools
Squarespace has features for:
Search Engine Optimization
Squarespace enables you to add SEO page titles and descriptions. In addition, you can no-index pages you don’t want to appear on search engines.
Squarespace also creates sitemaps, markup, and clean URLs for your pages automatically.
Overall, Squarespace sites are built for clean indexing by search engines.
Pop-up and Announcement bar
You can use Squarespace pop-ups to invite visitors to join the mailing list, announce (promotions, updates, etc.), ask visitors to verify their age, etc.
The announcement bar lets you, well, announce anything - new product updates, company updates, ongoing sales, etc.
BTW, you can edit the pop-ups and announcement bar as you like.
With Squarespace Email Campaigns, you can grow, manage, and engage your email subscribers/customers.
Besides the general notification emails (of order confirmation, shipping, payments, account, etc.), you can make (and automate) segmented and personalized email campaigns for abandoned cart recovery, welcoming new customers, notifying people on the waitlist, requesting product reviews, etc.
Squarespace also has beautiful, responsive, and easy-to-edit email layouts. And you can match the design elements of your emails with your website. For example, you can choose colors from your site palette.
You can also create emails with your existing products, blog posts, and design elements, so your emails stay consistent with your website branding.
Social media marketing
For social media sharing and promoting your social pages, Squarespace allows you to add social media blocks anywhere on the website.
Then there are features for social media promotions:
- Instagram stories: Squarespace’s Unfold mobile app helps create beautiful social content with templates.
- Products on Instagram: This feature enables you to add shopping tags to your Instagram photos. Depending on your configuration, shoppers will directly land on your product landing page or checkout page by clicking those tags.
- Facebook Pixel & Ads: Add a Facebook Pixel to your site with this feature. It allows you to send site visitor data to Facebook and build targeted ad campaigns.
- Pinterest save buttons: Enable Pinterest save buttons so visitors can save your site images on their Pinterest boards.
- URL builder: Create trackable links with the URL builder and view performance.
Other Squarespace Marketing Features
- Blogging: Build a great blog with Squarespace to share your stories, win organic traffic, etc.
- Referral program: Use Peach’s to create a referral program for your Squarespace store and drive word-of-mouth.
- Related Products: Increase AOV by cross-selling related products.
Marketing on Shopify
Shopify has basic marketing features pre-installed on the platform: blogging, announcement bar, basic SEO features, etc. However, you can run almost any online marketing campaign seamlessly by adding apps from the Shopify app store.
- Email marketing: Add Shopify Email or Seguno or the marketers-favorite Klaviyo to build automated email campaigns.
- SMS marketing: Install Postscript or SMSBump to boost sales with SMS.
- Pop-ups & Announcements: Popupsmart, Optimonk, etc., enable you to design high-converting pop-ups.
- SEO: You can use Secomapp’s SEO tool to optimize images, meta tags, URLs, schema, sitemap, etc., in a way Google recommends to improve SEO ranking & drive organic traffic.
- Affiliate marketing: Build affiliate programs with UpPromote, Social Snowball, etc., to boost word-of-mouth.
- Google smart shopping: Add the Google channel, set a daily budget, and let Google run strategic campaigns for you.
- Facebook ads: Integrate with Facebook and run targeted ad campaigns. You can also use Facebook, Instagram, and Messenger as sales channels.
Squarespace Marketing vs Shopify Marketing: Verdict
Though Squarespace covers a lot of ground, it's impossible to beat Shopify on the ecommerce marketing features front.
Almost all good apps on the Shopify app store are developed by a team trying to solve problems in their specific vertical. Plus, you have many more options.
Reporting & Analytics
It’s important to monitor your website performance. Knowing how many users are visiting, what they are doing on the site, where they are coming from, where they are leaving, who are taking desired actions, etc., helps you make informed decisions and optimize processes.
Both Squarespace and Shopify have dedicated analytics platforms to showcase all these KPIs. Which one’s better?
Squarespace neatly and categorically showcases all your website and ecommerce data in its Analytics panel.
You can see the overview of everything going on in your website or go through data analytics by:
- Sales by Product: Track product sales KPIs - revenue, units sold, orders, views, and conversion rate (only calculated for website product sales).
- Purchase Funnel: Know how many visits convert into purchases and where the remaining visits drop off in the funnel.
- Abandoned Cart: Learn how many customers add a product to the cart and leave, how many of those your recover with your marketing efforts (example: abandoned cart recover email), and how your CRO efforts impact the number.
- Traffic Sources: See where your site visitors and sales are coming from (for example, which browser, which country, which channel - referral, organic, social, etc.) and analyze which channels are most effective.
- Search Keywords: Learn what people search for on the search engines to land on your website.
- Engagement: Squarespace tracks and shows engagement data in multiple different ways. For example, on the Site Content panel, you can find performance metrics like views, time on page, bounce rate, and exit rate for each page. Similarly, you can find the whole activity log, form conversion data, button clicks, and more under Squarespace’s engagement metrics.
Shopify has a mature analytics platform that shows and reports important ecommerce KPIs.
You can see these metrics on the Shopify Analytics overview board: Total sales, Online store session, Returning customer data, Online store conversion rate, Average order value, Total orders, Top products by units sold, Online store sessions by traffic source, Online store sessions by location, Online store sessions by device type, Online store sessions by social source, Sales by social source, Sales by traffic source, Top referrers by sessions, Top landing pages by sessions, and Sales attributed to marketing.
Under its Reports section, you can find in-depth reports on sales, acquisition, orders, profits, and pretty much all dimensions I mentioned above.
Squarespace Analytics vs. Shopify Analytics: Verdict
Both platforms have a solid analytics platform, so it's a tie here. Plus, you can always enable Google Analytics or similar tools to get additional insights.
Apps & Extensions
It’s practically impossible for a website-building platform to include all the features business owners need. A couple of main reasons are:
- Cramming all the features in-platform will complicate it and lead to disastrous UI/UX.
- Developing and managing features add extra business costs, which reflect in the product’s pricing.
Therefore, allowing third-party plugins is the only practical solution to giving all features the target customers need.
Squarespace has a selective range of third-party apps on its extensions store. Some of the key apps are SPocket for dropshipping, Printful for print-on-demand, Mailchimp for email marketing, 1-800Accountant for bookkeeping, Delighted for customer feedback, Judge.me for product reviews, etc.
Shopify App Store
I already discussed the Shopify App Store - it’s the most extensive app store of any ecommerce website builder.
It has over 7000 apps (!) across categories like store design, marketing, conversion, fulfillment, customer service, shipping, etc. I already shared some of its marketing apps above.
Here are some more of the notable Shopify apps: Oberlo for dropshipping (soon to be a part of DSers), PageFly for building landing pages, Klaviyo for email marketing, Smile for rewards & loyalty programs, AfterShip for order tracking, etc.
Squarespace Extensions vs Shopify App Store: Verdict
Shopify wins this round, hands down. 7200 apps vs 31 apps — it was never a competition!
You can edit your website, check performance, and do a lot more with both Squarespace’s and Shopify’s mobile apps. But how do they compare?
Squarespace has a mobile app for both iOS and Android devices.
As they mention on the app opening page, the Squarespace app allows you to create content, manage your store, and grow your business anytime, anywhere (as long you have a smartphone and internet connection, of course).
Though the app is a bit buggy, you can do almost anything with it — including editing your whole website, adding products, checking analytics, keeping an eye on inventory, adding SEO descriptions, and a lot more.
Shopify, too, has an android and an iOS app.
You can set up your store, add products, add apps, make design changes, publish blog posts, see analytics, and pretty much handle your whole business from the Shopify mobile app.
Squarespace App vs Shopify App: Verdict
Squarespace's Android app is a bit buggy, but both Squarespace and Shopify apps are similar as far as features and functionalities go.
Keeping your visitor and customer data safe and your website secure is crucial. And since Shopify and Squarespace are closed platforms, they take care of these security facets for you.
I searched the internet for any news about Squarespace security breaches or hacked Squarespace websites. What did I find? There’s not a single reported case of a hacked Squarespace-built website! (In contrast, look for something similar about WordPress websites, and you’ll find thousands of examples).
Squarespace ensures website and website user protection by:
- Automatically adding an SSL certificate to all websites. This means all data transferred by users/customers to the website (email, phone number, credit card details, etc.) is encrypted.
- Offering two-factor authentication and hashing user passwords to provide account-level security.
- Choosing highly-secure data centers and cloud providers.
- And having their safeguards and security systems that only they know of.
Also, security researchers can try finding vulnerabilities on the platform and reporting them to Squarespace for bounties.
Shopify is similar to Squarespace in security regards. They add SSL certificates to all stores and have systems in place to avoid security disasters.
One of the biggest threats for a platform like Shopify could be the vulnerabilities third-party apps bring. But fortunately, as long as you install an app from the Shopify app store, you are safe. Shopify has strict security requirements for developers submitting apps.
Squarespace Security vs Shopify Security: Verdict
Both Squarespace and Shopify are closed systems with needed security systems in place. Therefore, your website will be secure with either platform.
Squarespace and Shopify have expert support executives. They also have comprehensive resources for people seeking answers to common problems. Moreover, they have dedicated forums where you can ask questions to fellow platform users.
They only differ in the timings and channels of one-on-one communication:
Squarespace Customer Support
Squarespace allows you to email 24/7/365 or live chat Monday-Friday, 4 AM to 8 PM EDT.
Shopify Customer Support
Shopify has options for 24/7 live chat, email tickets, and phone support.
Squarespace Support vs Shopify Support: Verdict
Though you may never need to get in touch with the CS team, Shopify wins this round for providing round-the-clock service and more contact options.
Plans & Pricing
Depending on where you are in your business journey, this can be the most important factor or the least important factor.
Squarespace has a 14-day free trial and four plans: Personal, Business, Basic Commerce, and Advanced Commerce.
- Personal ($14/month): This is ideal for basic websites that don’t need any marketing or commerce features. For example, a portfolio website.
- Business ($23/month): Choose this plan for a small business website. It includes marketing features and basic commerce features. However, I don’t recommend it for ecommerce because of the 3% transaction fee.
- Basic Commerce ($27/month): Squarespace Commerce plans start from here. You can sell unlimited products through this plan, but you won’t have access to advanced features. For example, you can’t sell subscription products with a Basic Commerce plan.
- Advanced Commerce ($49/month): Use this for a solid ecommerce business. It includes fundamental ecommerce functions + features to sell subscriptions, automate abandoned cart recovery campaigns, automatically calculate shipping rates, etc.
Shopify has five plans in total: Shopify Lite, Basic, Shopify, Advanced, and Shopify Plus. Each plan includes all major features, unlimited products, unlimited bandwidth, fraud analysis, and support. And all plans come with a 14-day free trial.
- Shopify Lite ($9/month): This plan allows you to add ecommerce functionality to your non-Shopify site (through the Buy Button channel). For example, if you are on the Squarespace Basic plan and want to sell something, you can choose the Shopify Lite plan to access Shopify’s ecommerce features and sell through the Squarespace site.
- Shopify Basic ($29/month): I’d recommend most stores start with this plan. It has everything needed to build a solid ecommerce store.
- Shopify ($79/month): Move to this plan when you need gift card support, reporting, 3rd party shipping rates, and lesser 3rd party transaction fees.
- Shopify Advanced ($299/month): This plan includes features for advanced reporting, more staff accounts, more inventory locations, ecommerce automation, adding custom pricing by market, etc.
- Shopify Plus (starting at $2000/month): This one’s for enterprise-grade stores like AllBirds, Rothy’s, Gymshark, Staples, etc.
Squarespace Plans vs Shopify Plans: Verdict
Comparing Squarespace base-level, no-ecommerce plans with Shopify plans would be unfair. So I am taking Squarespace Commerce plans vs Shopify plans for this comparison.
Both Shopify and Squarespace plans are excellent value for money. On the surface, Squarespace packages look a bit cheaper, but they are only good for small to mid-sized stores — the kind of stores that can be made with a Shopify Basic plan. The expensive Shopify plans can help ecommerce businesses with more than any Squarespace plan.
A Quick Note About Other Costs
Besides the Squarespace or Shopify platform cost, you’ll need to pay:
- Credit card processing fee — typically 2.9%.
- Transaction fees (optional) — if you use other processors than Shopify payments, Shopify charges 0.5%-2% as transaction fees. Similarly, Squarespace takes a 3% cut from ecommerce transactions on its Business plan.
- Add-ons fees — The extensions on Squarespace Extensions and apps on the Shopify App Store have separate pricing (decided by the app’s developer). Even if the add-on is by the platform itself, you might need to pay for the extended features. For example, Squarespace Email Campaigns cost anywhere from $5/month to $48/month:
When To Use Squarespace Instead Of Shopify
I think there are two good reasons to use Squarespace instead of Shopify:
- Squarespace is easier to use — For example: customizing your theme with Shopify will likely require you to edit CSS code — Squarespace does not.
- Squarespace has a drag and drop page editor — Squarespace has a drag-and-drop page editor. Shopify does not.
I tend to choose Squarespace over Shopify when I am building smaller online stores , and I want to be able to control the design myself.
When To Use Shopify Instead Of Squarespace
There is one really good reason to use Shopify instead of Squarespace: Shopify is much more powerful.
This makes sense, really: Shopify is just for ecommerce websites. Squarespace is for general websites. So Shopify as a company will always be more focused on ecommerce features.
I tend to choose Shopify over Squarespace when I am building a larger, more mature online store. Shopify already powers many large, unique ecommerce stores (example:All Birds, Kylie’s Cosmetics, and MVMT), and I know they’ll be able to handle it.
Frequently Asked Questions
Can I use Shopify or Squarespace for free?
No. Neither platform has a free plan but both have a 14-day free trial.
Is Squarespace easier to use than Shopify?
Yes, Squarespace is easier to use than Shopify. Squarespace's drag-and-drop editor makes changing anything a cakewalk; I can't say the same thing about Shopify.
What can Shopify do that Squarespace can't?
Shopify has more depth in its ecommerce features than Squarespace, so there's a lot Shopify can do on the ecommerce front that Squarespace can't. For example, Shopify automatically adds tax data from around the globe; Squarespace can do it only for the US, and that too will require an extension.
Which is better for SEO, Shopify or Squarespace?
Both platforms have pretty similar SEO features, but Shopify has some SEO apps that might give it an edge.
Which is more expensive, Shopify or Squarespace?
Technically, Shopify plans cost more than Squarespace plans. But from a value for money perspective, both are head-to-head for the audience they target - Squarespace is for stunning websites & small stores, whereas Shopify is for more mature ecommerce businesses.