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50+ Biggest Companies That Use Shopify in 2022

From $100 million DTC brands and $100 billion corporations to celebrities with 100s of millions of followers, some of the biggest names use Shopify to sell online.

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By Juhil Mendpara | Updated Sep 16 2022

A common question people have when considering Shopify (or any ecommerce platform) is, ‘Can it scale?’. At Site Builder Report, we answer it like this to help readers visualize just the sheer scale at which Shopify can operate:

  • “Shopify is in a different class from Squarespace when it comes to ecommerce. It powers many large ecommerce stores—including Allbirds, Kylie’s Cosmetics, and MVMT.” — Squarespace vs Shopify.
  • “And with Shopify Plus, Shopify is handling the next generation of online retailers: Kylie’s Cosmetics, Bombas, MVMT watches, and DeathWish Coffee.” — Shopify Review.
  • “Shopify powers large ecommerce stores like Allbirds, Bombas, Kylie’s Cosmetics, etc.” — Wix vs Shopify.

We highlight some big stores that represent Shopify’s mission of making commerce better for everyone. But there are many more—and even more prominent—examples of giant companies using Shopify.

This is the collection of the biggest companies that use Shopify to sell online.

Note: Most of these companies (naturally) use Shopify’s enterprise solution, Shopify Plus.

Another note: This isn’t a list of Shopify stores worth aspiring toward from a web design standpoint. These are just stores of big brands.

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Raycon

Market value: $25.1 billion

Raycon is a wireless audio brand that sells earbuds, earphones, speakers, etc., on its Shopify store. Their bold approach to marketing, sleek designs and long battery life are some of the reasons why customers love them.

You might have seen your favorite music influencers tag Raycon in social media posts. If you want to see who they’ve collaborated with, check out their “Celebrity Sightings” page. You’ll see some top celebrities like Cardi B, Quavo, and Jr. Smith using Raycon products.

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Heinz To Home (by Kraft Heinz Co.)

Market value: $49.7 billion

Kraft Heinz is North America’s third-largest food and barrage company and the fifth largest worldwide. Its products are readily available in almost all the popular retail chains. In fact, it’s highly possible that there’s a Heinz ketchup bottle right on your dining table.

However, when the pandemic hit the world in 2020, the brand wanted a new solution to deliver its products to customers who couldn’t afford to go to retail chains. Therefore, they built a new DTC site on Shopify Plus (that too in just one week!!).

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Staples (Canada)

Revenue: $14 billion

Staples is an American retail company that sells office supplies, business machines, and tech services. In 2018, a private equity acquisition of the office supply chain split staples into three wings, one of which is Staples Canada. It’s the go-to place for Canada’s small business and home-office market supplies. The renewed leadership and accelerated focus on growth led the company to become one of the biggest success stories in digital transformation.

Initially, they used Opencart as their ecommerce platform. However, they started having issues with basic things like running promotions and updating tools like checkout, search, and payment. Therefore, they moved to Shopify Plus.

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JB Hi-Fi

Revenue: AU$8 billion+

JB Hi-Fi is a consumer electronics and home appliances retail company. They have over 300+ stores across Australia and New Zealand, making them the largest consumer electronics retailer in the country.

In 2019, during Black Friday, their old custom-made eCommerce store faced a locking issue when new customers were trying to create their accounts. The problem lasted for almost two hours during the peak season. The brand immediately moved to Shopify Plus as a resolution. As a result, they reduced their page load time by 15% and handled 2x the traffic during the Black Friday-Cyber Monday sale.

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Crate and Barrel (Singapore)

Revenue: $1.6 billion

Covid-19 pushed people to buy things online they never imagined buying, furniture being one such product category. Crate & Barrel Singapore, the global decor and furniture brand, catered to this change as they witnessed a big splurge in online transactions.

To deliver on the requests of online buyers, the company partnered with Shopify Plus to offer omnichannel customer experiences. As a result, they increased loyalty sign-ups by 350%, successfully integrated ERP and POS systems, and expanded to new boundaries.

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Kylie Cosmetics

Market value: $1.2 billion

Kylie Cosmetics is the homegrown brand of one of the biggest social media celebrities, Kylie Jenner. Kylie runs the 2nd largest Instagram account in the world, with over 368 million followers.

The brand is known to sell out its collection in minutes. And during sales season, the traffic spike is good enough to crash just about any platform…except, of course, Kylie Cosmetics’ choice, i.e., Shopify. In 2016, Shopify made possible one of the largest product launches in ecommerce history — Kylie Cosmetics attracted over 200k site visitors, and Shopify handled it.

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Skims

Revenue: $275 million

If you thought Kylie’s ‘social media celebrity building a billion-dollar ecommerce brand’ story is the biggest, here’s an even bigger one. It also comes from the same influential Kardashian–Jenner family.

Skims is an underwear and shapewear brand by TV celebrity and social media star Kim Kardashian. Though Kim has “only” 329 million Instagram followers (~ 40 million fewer than Kylie), Skims is valued at almost 3x that of Kylie Cosmetics ($3.2 billion vs $1.2 billion). There’s no comparison, of course — both sell different products after all; I am comparing just for the heck of it.

Fun fact: Alongside Skims, Kim’s new venture Skkn by Kim also uses Shopify for the ecommerce store.

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Gymshark

Revenue: $500 million

Started in a small garage in the UK as essentially a dropshipping store, Gymshark is today a leading fitness apparel and accessories brand.

Over the years, they’ve built a massive community of over 5 million social media followers in more than 130 countries. In addition, they also foster an offline community by organizing world tours where Gymshark customer can meet their fitness idols and make purchases in person during events.

As they gained popularity and started getting millions of site visitors to their Magento ecommerce website (which cost them hundreds of thousands of dollars to build, BTW), they quickly realized that the existing solution was not good enough. The website crashed during Black Friday - the most significant sale season of the year, and the company lost an estimated $100,000+ in sales. Gymshark quickly re-platformed with Shopify to start scaling on demand.

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Fashion Nova

Revenue: $500 million+

In 2017, Fashion Nova was one of the most googled fashion brands in the world. They were searched alongside the likes of Gucci and Chanel.

One of the reasons why it’s a globally accepted brand is its affordable pricing and clothes available for men and women of all sizes. In addition, the brand is also endorsed by global stars like Kylie, Blac Chyna, and Cardi B.

As a part of their marketing campaigns, they ask customers to post pictures wearing their clothes on their social media profiles. In return, Fashion Nova picks the best photographs and features them on its homepage.

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Allbirds

Revenue: $270 million

Allbirds is an American footwear and clothing brand. Within the first two years of its inception, the company clocked a billion-dollar valuation.

The brand sells its products exclusively on its Shopify-powered website and in its retail stores (through Shopify’s POS).

In short, Shopify allowed them to become the omnichannel retailer they wanted to be. Travis Boyce, the Head of Global Retail Operations at Allbirds, praised Shopify for it: “With Shopify Plus, we have our point-of-sale and ecommerce systems under one umbrella, which serves our ultimate purpose of being an omnichannel retailer and viewing the customer as one customer—no matter where they shop with us.”

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Bombas

Revenue: $237 million+

Bombas sells high-quality socks, t-shirts, underwear, and more through its Shopify Plus website. Among other things, the brand is known for supporting the underprivileged. For every product they sell on their website, they donate a similar clothing item to homeless people in the US. They’ve donated over 50 million clothing items to date—commendable.

The brand gained massive popularity after it appeared on the American business reality TV show Shark Tank, where it raised $200,000.

Before Shopify, Bombas ran on Magento. Unfortunately, their Magento website crashed twice—once during their Shark Tank episode premiere and then again when the episode re-ran. Why? Simply because they couldn’t scale on demand. After moving to Shopify, they solved scaling issues and saved close to $100,000 in platform costs.

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Sephora

Revenue: $10+ billion

The French multinational retailer Sephora is a global brand selling personal care and beauty products, including cosmetics, skincare, fragrances, nail color, body care, etc. . They sell more than 300 beauty product brands alongside their private label Sephora selection on their Shopify store.

Sephora provides AI-powered chatbots to assist customers in finding products. They also have advanced search to help customers easily navigate various product categories.

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Steve Madden

Revenue: $1.9 billion

Steve Madden design and markets shoes and other fashion accessories. It has over 200 retail stores worldwide, and the brand also sells DTC through its Shopify-powered store.

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Rebecca Minkoff

Revenue: $90 million+

Founded by the brother-sister duo Rebecca Minkoff and Uri Minkoff, Rebecca Minkoff is a global fashion brand. The brand sells handbags, accessories, footwear, and apparel in 900 retail stores worldwide + on their Shopify store.

To provide an interactive shopping experience to its customers, the company introduced 3D modeling and augmented reality features on its product pages. The tech advancement was made using the technology they got using Shopify Plus. With these additions, they saw that shoppers were 44% more likely to add products after interacting with them in 3D. In addition, 27% were more likely to shop. And 65% of site visitors were more convinced of purchasing products after interacting with them in AR.

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Simba Sleep

Revenue: $100 million

Simba is a UK-based mattress company now selling in 35 countries. They launched in 2015 and have since made their way into retail giants like John Lewis.

Of course, it’s no fluke that Simba became globally successful. People at Simba have always carefully crafted their expansion strategy.

For instance, Simba identified two additional markets after the UK: France and Germany. They first understood the cultural idea of sleep in each nation. Then, they used their Shopify Plus backend to open different storefronts in these nations. Different storefronts meant independent store offerings — with their own messaging, images, and localized checkout systems.

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Leesa

Revenue: $150 million

A year before Simba Sleep was founded, in 2014, David Wolfe and Jamie Diamonstein launched Leesa to sell high-quality mattresses online. Their first successful product was a “Universal Adaptive Feel” mattress. Since then, the company has created many award-winning mattresses.

The story of Leesa choosing Shopify Plus as their ecommerce platform is interesting and worth knowing if you are thinking of custom building your store.

Wolfe and the team initially custom-developed an ecommerce platform for Leesa, but just a few months before launching, they scrapped the custom-built site. They had burnt a lot of cash developing it and realized they’d be burning a lot more fixing bugs. Here’s what Wolfe said to Shopify: “Without Shopify, we would’ve run out of money before launching. Instead of selling mattresses we would have been fixing bugs but Shopify fixed the bugs for us.”

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Alo Yoga

Revenue: $200 million

Alo is one of the biggest yoga brands in the world. It sells yoga wear and accessories.

The brand itself has millions of social media followers and has been endorsed by even bigger pages/influencers like Hailey Biber, Gigi Hadid, Addison Rae, and Kendall Jenner.

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Hasbro Pulse

Revenue: $6.42 billion

Hasbro is an American multinational conglomerate holding company that owns the trademarks and products of Kenner, Milton Bradley, Parker Brothers, and many more. It is one of the largest toy makers and is behind iconic brands like G.I. Joe and My Little Pony.

Hasbro sells its world-famous toys through a Shopify Plus store. And Shopify helps them by keeping the technical side of things in check. For example, Shopify assisted the brand in handling huge traffic spikes during Comic-con and other fandom events.

Along with the Hasbro ecommerce store, Hasbro Pulse, Shopify also powers their crowdfunding app, HasLab.

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L’AMARUE

Revenue: $500 million+

L’AMARUE is a Miami-based skincare brand. In the spring of 2021, the brand found it challenging to get new customers. As a result, their advertising costs increased, and sales declined by 18%. To combat this, the brand turned to Shopify Plus, where they used Shopify Audiences.

The move helped them increase paid acquisition from Shopify Audiences by 73%. In addition, add-to-cart within three months of using Shopify audiences increased by 6.15%.

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Chubbies

Revenue: $50 million

Chubbies is a San Francisco-based online clothing brand selling trendy shorts, pants, shirts, and jackets. Though, they launched with just 70s-style premium shorts—the first collection of which they immediately sold out.

Chubbies has been successful in building brand loyalists from the very start. Currently, they nurture a community of over 2 million followers across social media and over 1.5 million subscribers of ‘Chubster Nation,’ their email list.

None of Chubbies’s founders are engineers and rely on Shopify experts from day-1 to run the technical side of their ecommerce business. In 2014, they upgraded to Shopify Plus to help the brand scale as their customer base increased.

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Jeffree Star Cosmetics

Revenue: $50+ million

Social media personality Jeffree Star runs one of the world’s biggest Youtube channels in the beauty and make-up space. It has over 15 million subscribers.

Like most big celebrities in the space, he also runs his cosmetics and fashion line. You can buy all Jeffree Star Cosmetics products from his Shopify store.

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Penguin Books

Market value: $3.67 billion

You’ll immediately recognize Penguin Books if you’ve ever explored books. It’s a British publishing house that brings fiction and non-fiction books in various formats to mass markets across the globe. You may recognize some of the classics that came from Penguin - The Lord of the Rings, East Of Eden, The Great Gatsby, To Kill a Mockingbird, Pride and Prejudice, etc.

Penguin sells books, stationery, prints, mugs, tote bags, and other merchandise through their Shopify-powered store.

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PantryShop by PepsiCo

PepsiCo Market Cap: $230 billion+

Of course, you know PepsiCo, Inc. It’s American multinational food, snack, and beverage corporation that’s also the second-largest food and beverage corporation in the world.

In 2020, PepsiCo launched two consumer-facing ecommerce websites, one of which is PantryShop.com. For it, they reportedly used Shopify. The brand offers products from its beverages, breakfast, snacks, and energy categories — for example, they sell Tropicana, Gatorade, etc.

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Netflix Merch Shop

Netflix Market Value: $100.55 Billion

As surprising as it seems, Netflix is a part of Shopify’s ecosystem. Not for streaming movies and shows but for selling the limited edition merchandise of the most popular shows on the platform.

The merchandise is sold on the Shopify-powered store called Netflix.shop. Customers can buy show-themed apparel and lifestyle products from popular shows like Stranger things, Cobra Kai, The Witcher, etc. They launched the website in 2021 and plan to drop more collections soon.

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Shop Beer Gear by Anheuser-Busch

Company Market Cap: $106.22 billion

Anheuser-Busch — the parent company of Budweiser -‘The king of beers’ — also runs a Shopify store…but not to sell their world-famous beer. They sell official merchandise (apparel, barware, and lifestyle products), share information, and engage with their loyal audience through the website.

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Boozy

Boozy is a Philippine-born liquor delivery ecommerce store that delivers alcohol and tobacco products in guaranteed 90-minute delivery. It’s one of the largest online liquor stores in the Philippines.

The rise in brand popularity made it difficult for the brand to scale its operations on its agency-designed website. Therefore, they upgraded to Shopify Plus. In 2018, after moving to Shopify, they experienced their highest sales month.

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Maverick by Logan Paul

Revenue: $30 - $40 million

Logan Paul is an American YouTuber, social media personality, and “professional wrestler.” After finding massive success as an entertainer, he is now also considered a well-rounded businessman. He has multiple entrepreneurial ventures. Amongst many, his clothing line Maverick is one of his most profitable ones.

Paul started the company in 2020 on Shopify and quickly established it as a fully-fledged fashion brand. The ecommerce store is easy to navigate, visually interactive, and regularly updated to keep the celebrity’s massive audience forever satisfied.

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2Chainz

Tauheed K. Epps, known professionally as 2 Chainz, is a Grammy-nominated American rapper who started his fashion and apparel store on Shopify. He is known for designing trendy products that generate millions in sales in just a few days. For example, his ugly Christmas sweater collection garnered sales close to $20,000 to $30,000 in just two days of the launch and over $2.1 million in the first month.

Charles Jabaley, the co-founder of his management and marketing firm Street Exec, praised Shopify Plus for its ease of use: “We can quickly upload images of shirts we know are going to sell, easily process orders, and track inventory in real-time.”

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ColourPop

Revenue: $150 million+

ColourPop is a cruelty-free, wallet-friendly, and popular cosmetic brand that does high numbers on their Shopify beauty store. Where most cosmetic brands sell expensive products, ColourPop maintains its appeal amongst customers by offering highly affordable products.

Most customers know the brand from its stellar influencer marketing campaigns on social media. The brand has crossed 4,000 influencer mentions on various platforms, fueling its popularity and diverting vast amounts of traffic.

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Ruggable

Revenue: $59M

Ruggable, the Los Angeles-based rugs company, is one of Shopify’s most successful home goods stores.

What makes the company’s products unique is they provide customers with an easy-to-clean two-piece system that makes washing rugs at home easy. Customers can also change the top carpet layer of their rugs, which makes life very easy.

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Red Bull

Market value: $13.7 billion

Red Bull is the highest-selling energy drinks brand in the world. It dominates with a 43% global market share. Since its launch in 1987, 100 billion+ Red Bull cans have been sold worldwide, 9.8 billion in 2021 alone.

As of today, Red Bull cannot legally sell its products online. However, that doesn’t stop the brand from generating revenue online. Red Bull owns sports teams in racing and football and sponsors various sports events as a part of its marketing. To cater to the fans of these teams, Red Bull sells team-branded merchandise on its online store.

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Mastermind Toys

Revenue: $864 Million

Mastermind Toys is a Canada-based chain of toy stores. They’re known for their premium collection of toys and expertly curated books. To meet the high demand of internet shoppers and beat competitors, Mastermind Toys built an online store. The online store sells over 10,000 SKUs.

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Outdoor Voices

Revenue: $50 million

Outdoor Voices designs and sells athletic apparel through their beautifully-deigned Shopify website.

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Jenny Craig

Revenue: $400 Million

Jenny Craig is an American weight loss, weight management, and nutrition company. They provide one-on-one support and dietician-approved meal plans. The company currently has 700+ weight management centers in Australia, the United States, Canada, and New Zealand.

After noticing a high website bounce rate, they realized that their website visitors were looking for an ecommerce solution and not getting a consultation on call or visiting the store. So, after exploring many ecommerce options, they zeroed on Shopify Plus. Shopify Plus allowed them to open their first-ever online store. Members were allowed to build custom menus from more than 30 food items/week. In addition, they also offered subscriptions and automated recurring orders online.

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Good American

Revenue: $400 million

Good American is a denim company that sells jeans that fit women of all shapes. It is founded by Emma Grede, a British businesswoman, and Khloe Kardashian. Khloe is one of the world’s biggest fashion influencers, with 250 million + Instagram followers.

The brand did over $1 million in revenue on its first day of business. The company turned to Shopify to solve two of its biggest challenges - automating inventory and product tagging & filtering. Using Shopify, the team created its automated workflows in less than a day and started using workflows to automate all parts of its ecommerce operation.

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Knix

Revenue: $100 million+

Toronto-based Knix is a women’s intimate apparel brand. They sell everything from bras and underwear to shapewear and maternity clothes.

In 2020, due to the Covid-19 pandemic, they lost thousands of buyers who usually came to their pop-up location in Toronto for a two-day sales event.

To keep growing, they had to replicate their in-store experience virtually. So they moved forward with Shopify Plus to accelerate virtual fitting. The results have been incredible: Knix hosts thousand of virtual fittings per month with 97% time slots booked by customers. Their virtual warehouse sales attracted over 35,000 people shopping within 10 minutes of sales going live.

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HiSmile

Brand Valuation: $300 million+

HiSmile is an oral cosmetics company founded in 2014. It started with a mere investment of $20,000 and has grown to a whopping $300 million brand serving 180+ countries.

The brand grew on the back of social media influencer campaigns. as more and more influencers started promoting the brand, their WooCommerce-built website started crashing, especially during their flash sales. To prevent this from happening, they moved to Shopify Plus.

Shopify allowed them to onboard huge social media stars like Conor McGregor, Kylie, and Kendall Jenner without worrying about the website crashing because of the high traffic these influencers bring. The brand has since generated $130 million in total sales.

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Bulletproof

Revenue: $100 million+

Bulletproof primarily sells coffee - whole beans, single-serve pods, cold brew, and more. On top of that, they also sell MCT oil, proteins, and other supplements through their store.

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DeathWish Coffee

Revenue: $35 million+

Death Wish Coffee is coffee for coffee aficionados. They claim it to be the world’s strongest coffee ⁠— it’s made from roasting the highest-quality arabica + robusta beans to bold, never-bitter perfection.

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Pangaia

Revenue: $75 million

Pangaia is a direct-to-consumer as well as a B2B materials science company bringing eco-friendly innovations and patents into the everyday lifestyle products industry. On the DTC front (where they use Shopify), Pangaia designs and sells eco-friendly clothing & accessories for men, women, and children.

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Alessi

Revenue: $50 million

Alessi is a housewares and kitchen utensil company in Italy, manufacturing and marketing everyday items. They sell their products direct to consumers through a Shopify store.

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Kotn

Revenue: $20 million

Kotn is a Canada-based fashion brand selling apparel items to millennials and Gen Z-ers. New-age buyers love the brand for its message on longevity over trends. Kotn’s designs are unique and could be styled in different ways. In addition, their clothes are long-lasting because of the material they use - a robust and refined type of Egyptian cotton, also called Gossypium Barbadense.

Kotn is also a Certified B Corporation®, voted Best for the World™. This basically means the business is meeting performance standards, accountability, and transparency on factors from employee benefits to charity, etc. For example, they’ve funded 15 schools and supported 2000+ farms on the charity front.

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BioLite

Revenue: $28+ million

BioLite is a New York-based startup. They manufacture off-grid energy products for both the outdoor recreational industry and emerging markets. One of their flagship products is a portable camp stove that can burn wood and other biomass to produce heat. People use it for cooking food, recharging their phones, and lighting in the dark.

What makes the brand stand out is that it uses a fraction of sales to impact the lives of thousands of Sub-Saharan Africans. They offer deprived families safe cooking, lighting, and charging options.

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The Economist Dairies

Company Revenue: $300 million+

The Economist is a globally-known British weekly newspaper. Its fans can support them by buying its merchandise (diaries, calendars, notebooks, etc.) online through The Economist Diaries.

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The New York Times Store

Company Revenue: $2 billion+

Like The Economist, The New York Times also sells its merchandise on a Shopify-powered store. Though they have a wider range of product categories - apparel, accessories, books, toys, wall art, and more.

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Victoria Beckham

Revenue: $36 million+

Victoria Beckham is an Engish fashion designer and TV personality. In 2008, she started her own fashion line. You can find her fashion products on her Shopify store, among other places.

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Lakers Store

Team value: $5 billion+

The Los Angeles Lakers are an American professional basketball team. The team has won multiple championships and titles. And some of the biggest players (including Kobe Bryant, Shaquille O’Neal, and Magic Johnson) in basketball history have been associated with the Lakers. This means the team has fans…quite a lot of them.

For the fans, they have a made-with-Shopify merch store.

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Miami HEAT Store

Team value: $2 billion+

The Miami Heat store is the official ecommerce website for fan merchandise of the Miami Heat NBA team. The store caters to the team’s millions of (some of the best) fans.

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OVO (October's Very Own) by Drake

Revenue: $50+ million

In 2011, Canada’s most famous rapper Drake started a fashion line called OVO (October’s Very Own) clothing. The brand is in conjunction with his OVO Sound label. You can buy trendy T-shirts, hoodies, sweatpants, and accessories through this Shopify store.

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Taylor Swift

Taylor Swift is one of the most famous American singer-songwriters. She has broken records and won the biggest awards in the music industry.

She sells limited-edition vinyl, CDs, cassettes, and more through her Shopify store.

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Minecraft

Revenue: $400 million+

Minecraft is probably the most popular video game of all time. And inevitably, the game has fans. To those fans, Minecraft sells a range of Minecraft-themed products, from clothing items to phone cases to party supplies.

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Wikipedia Store

Wikimedia Revenue: $160 million+

As you might know, Wikipedia is the free encyclopedia. And Wikimedia, its parent company, is a nonprofit organization.

The company mostly gathers funds to keep the operations running. Besides that, it also earns from its made-with-Shopify store, where company fans can buy apparel and accessories.

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Nestlé

Note: Nestlé used Shopify primarily for a campaign. The above screenshot was taken from Archive.org.

Revenue: $89+ billion

You know Nestlé — you probably used multiple of Nestlé’s products this morning. The Swiss company is the world’s largest fast-moving consumer goods company.

To celebrate its 150th birthday, Nestlé wanted to “convince millennials they should love its Nescafé Sweet & Creamy instant coffee brand.” Arlee Rosenberg, the Digital Consumer Experience and eCommerce Manager, was given the task of doing it in just two months!

Rosenberg came up with the idea of giving free samples online. But it had its own challenges. Among other things, Nestlé had to build out an ecommerce infrastructure, and doing it in a few weeks is…well…challenging. Therefore, they went with the Shopify Plus platform, which not only enabled them to build the store fast but also ensured other things like their stringent cloud compliance standards were taken care of.

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Fitbit

Market value: $2.1 billion

We’re not sure if Fitbit is still with Shopify, but it sure was a part of the Shopify ecosystem.

Fitbit is an American consumer electronics and fitness company. It is famous for its wireless-enabled wearable technology, activity trackers, and fitness monitors.

In 2019, Fitbit was the fifth largest wearable technology company in shipments. They surpassed sales of more than 120 million devices and engaged a user base of 29 million in over 100 Countries. After successfully running its course and becoming the industry leader in the fitness wearable category, the brand was acquired by Alphabet for a whopping $2.1 billion, Inc in 2021.

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Whole Foods Market (Not With Shopify)

Market value: $13.7 billion

I shared many examples of brands moving from other platforms to Shopify. Here’s one that moved away from Shopify to other platforms (Salesforce & Drupal). There are quite a few of these, too (like Lindt & Tesla), but for the scope of this article, I’ve avoided mentioning them.

Whole Foods Market is an American multinational supermarket chain famous for selling organic products. Most are free from hydrogenated fats, artificial colors, flavors, and preservatives. They’ve more than 500 stores in North America and 7 in the UK.

In 2017, Amazon acquired the brand for $13.7 billion and currently operates it. When they were with Shopify, they used Shopify Plus for everything ecommerce and fulfilled the orders via Amazon’s vast fulfillment network.

Frequently Asked Questions

Do celebrities use Shopify?

From the biggest social media influencers to Grammy-award-winning singers to YouTube stars, many celebrities use Shopify. For example, Kylie Jenner uses Shopify for Kylie Cosmetics.

Is Tesla on Shopify?

Tesla used to be on Shopify, but it's currently a custom-made, Drupal CMS-based website.

How much do big brands spend on Shopify?

Most big brands use Shopify's enterprise platform, Shopify Plus. Shopify Plus plans start at $2000/month, but big brands must be easily spending tens of thousands for Shopify and Shopify apps combined,