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Squarespace Pricing Explained— Is It Expensive?

Is Squarespace worth the money? In this article we examine Squarespace's pricing and compare it with competitors.

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By Steve Benjamins | Updated Apr 2 2024

If you read my review of Squarespace, you’ll know it’s my most recommended website builder— I think it’s the best overall.

But is it worth the money? Is it expensive compared to competitors like GoDaddy and Wix? What about compared to WordPress?

Read on to find out.

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Is Squarespace Expensive?

Squarespace is not expensive compared to other website builders—it’s actually quite average. There are cheaper website builders, but they are not comparable to Squarespace.

The top website builders all charge about the same price for an entry plan with no ads and unlimited bandwidth. In fact, Squarespace’s plan is the cheapest among those.

Cheapest Plans From The Top Website Builders:

Website Builder Plan Monthly Cost
Squarespace Personal $16
Duda Basic $19
Webflow CMS $23
Wix Light $17
Square Plus $29

Note: Wix, Square, and Webflow have cheaper plans, but those cheaper plans include ads and bandwidth limitations— which I’d suggest you avoid!

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What Does Squarespace Cost?

Squarespace offers four plans:

  1. Personal
  2. Business
  3. Basic Commerce
  4. Advanced Commerce

Most websites should choose either the Personal or Business plan. I explain the differences here.

Ecommerce websites should choose either Basic Commerce or Advanced Commerce. I explain the differences here.

Squarespace's four plans

Squarespace's four plans

Want to save money? Choose an annual plan.

Here’s what you would save if you paid for the Personal or Business plan annually instead of monthly:

Plan Term Payments Cost Domain Total Savings
Personal Monthly 12 $23.00 $20 $296
Personal Annual 1 $192 Free $192 35%
Business Monthly 12 $33.00 $20 $416
Business Annual 1 $276 Free $276 33%

Update: New Squarespace Plans

New plans

New plans

Squarespace seems to be testing a new pricing model with only three plans: Personal ($16/month), Professional ($27/month), and Premium ($59/month). But, as it stands, you are likely to see the four plans we discussed above. We’ll update this article if the new plans are made public/available to everyone.

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What Is The Difference Between The Personal And Business Plans?

The Personal plan is Squarespace’s cheapest plan, and it will be good enough for most websites.

The Business plan is more expensive. Here are the four reasons you’d want to upgrade to the Business plan:

1. Ecommerce

The Business plan lets you sell products and accept donations— though there is a 3% transaction fee.

This may be useful if you’d like to just try out ecommerce. If you’re doing any sales volume, you’ll want to upgrade to Squarespace’s ecommerce plans (which have no transaction fees).

2. 3rd Party Integrations

The Business plan lets you use 3rd party tools like Gmail, Opentable, Chownow, Acuity Scheduling and Mailchimp.

3. Advanced Metrics

The Business plan includes conversion metrics in your Squarespace’s analytics. These metrics are used for tracking how visitors convert on your goals (example: filling out a contact form, booking a service, joining a mailing list).

4. Marketing Tools

The Business plan includes promotional pop-ups, mobile information bars and announcement bars.

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Which Plan Should You Choose For Ecommerce

There are three Squarespace plans you could choose for ecommerce.

So which one should you use?

1. Business Plan

Technically Squarespace’s cheapest plan with ecommerce is the Business plan—but it includes a 3% transaction fee on purchases. These makes it suitable for testing ecommerce but not really for a full-blown ecommerce store.

2. Basic Commerce

This is the ideal ecommerce plan to start with— it includes all the basics ecommerce. Plus it has no transaction fees, gift cards, customer accounts, integrations with ShipStation and Xero and more.

3. Advanced Commerce

This is the ecommerce plan for growing stores— it adds subscription products, gift cards, more flexible discounts, abandoned cart auto-recovery, real-time shipping rates and an orders API that lets you build custom integrations with 3rd party systems.

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Setting Up Email With Squarespace

If you’d like to set up email with Squarespace, you’ll need to use their integration with Google Workspace.

You will need to be on the Business, Basic Commerce, or Advanced Commerce plan.

Is Google Workspace Any Good?

Yes. Google Workspace (Formerly G Suite) is the only email provider I would recommend. It basically gives you Gmail for your domain name email addresses.

What Does Google Workspace Cost?

Google Workspace costs money— you will have to pay for any email address connected to a domain name. That’s just reality. (If you want a free email address, just use a email address.)

Squarespace offers the standard Google Workspace pricing, which is based on the number of email addresses:

Annual Billing $72
Monthly Billing $6

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Domain Names

If you sign up for an annual plan, you get the first year of your domain name free.

Otherwise, a .com domain costs $20 / year with Squarespace.

You can actually find cheaper deals on .com domain names through a Namecheap— which provides .com domain names for $13.98. The downside is you’ll need to do some technical work to connect your Namecheap domain name to your Squarespace hosting.

Squarespace includes free whois privacy— which anonymizes your personal information (domains require public contact information called whois). I appreciate this, as website builders such as Weebly charge you for whois privacy.

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Squarespace Add-ons

In addition to websites, Squarespace also has some paid add-ons:

Appointment Scheduling

Squarespace offers a paid add-on for appointment scheduling.

There are three plans:

Feature Emerging Growing Powerhouse
Price $14 / month $23 / month $45 / month
Calendars 1 2-6 7-36
Calendar Syncing Yes Yes Yes
Card Vaulting Yes Yes Yes
Automatic Reminder Emails Yes Yes Yes
SMS/Text Reminders No Yes Yes
Gift Certificates and Subscriptions No Yes Yes
Multiple Time Zones No No Yes
Custom API & CSS No No Yes

Members Area

Squarespace recently started offering a Members Area add-on.

Here’s what it costs:

Feature Starter Core Pro
Price $9/month $18/month $35/month
Number of member areas 1 3 10
Transaction fees 7% 4% 1%
Additional video storage 5 hours 20 hours 50 hours

Email Marketing

Squarespace offers a paid add-on for email marketing.

There are four email marketing plans:

Feature Starter Core Pro Max
Price $5/month $10/month $24/month $48/month
Campaigns / Month 3 5 20 Unlimited
Emails / Month 500 5,000 50,000 250,000
Automation No Yes Yes Yes

Bio Sites

Bio Sites is a link in bio tool that helps you make ‘link in bio’ landing pages. It’s part of Unfold, Squarespace’s app for Instagram creators and storytellers in general.

You can make a bio site free with this tool, but there are also paid plans for premium features:

Plan Price Features
Unfold Plus $19.99/year or $2.99/month
  • Wider range of templates
  • Early access to new collections
  • New stickers
  • More fonts
  • Faster access to releases and designs
Unfold Pro $99.99/year or $12.99/month Everything in Plus, plus:
  • You can upload custom colors, logos, stickers, and fonts to create stories that reflect your brand
  • For Bio Sites, you can add more section (free plan allows only 5), you can use custom background color, etc.

Tock - Restaurant Reservation System

Squarespace acquired Tock to “combine the brand building power of Squarespace with the hospitality tools of Tock for everything you need to market and manage your [restaurant] business.”

In other words, you can make beautiful restaurant websites with Squarespace. And with Tock, you can manage reservations, events, takeout, and delivery all in one place.

Tock pricing varies depending on your needs:

Plan Features Price
Tock To-go Takeout and delivery ordering system It doesn’t have any monthly cost; instead, they take a 3% commission on orders.
Tock for Events Ticket management software
  • Essential: 2.5% per transaction + $0.49 Per-Ticket
  • Premium: 3% per transaction + $0.99 Per-Ticket
  • Enterprise: Request for pricing
Tock for Reservations (Restaurants, Wineries, etc.) A complete reservation management system.
  • Plus: $199/month + 2% fee on prepaid reservations
  • Pro: $699/month + 0% fee
  • Enterprise

Video Studio

The Squarespace Video Studio app helps you make engaging videos that grow your audience and drive sales. And It’s free with all Squarespace plans!

This means you have one more reason to build your website with Squarespace if video content is at the center of your business. Here are a few examples:

  • You can create a fitness website with Squarespace and can make great Instagram content with Video Studio to promote your fitness business.
  • You can create a marketing website with Squarespace and use Video Studio to make videos for your clients.
  • You can make a wedding planner website and make great behind-the-scenes videos with Video Studio that’s included with your Squarespace plan.

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My Squarespace Coupon Code For 2024

Want to save some money?

Use the coupon code SBR10 and sign up through THIS link.

It will give you 10% off an annual plan. 😊🙏

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No Free Plan, But Free Trial is Available

Squarespace does not have a free plan.

Fortunately, they do offer a 14-day free trial to try it first— and it does not require a credit card required.

If you’re looking for a free website builder, check out my in-depth article about free website builders.

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Honest, Upfront Pricing

Some website builders (not Squarespace or any website builder I recommend) have deceptive pricing. For example:

  • 1&1 — Advertises a $0.99 monthly rate but it’s actually an introductory rate that jumps after the first year.
  • — Advertises monthly rates that are actually 28 days long. SERIOUSLY! This means you get charged 13 months in a year with

Fortunately Squarespace does not do this kind of thing. I have found no hidden costs or misleading advertisements in Squarespace.


Some website builders go out of their way to make it hard to cancel. That’s why I pay and cancel for every website builder I try with my own credit card.

I’m happy to report cancelling Squarespace is easy and done through a web-based cancellation system. Awesome.

Frequently Asked Questions

How expensive is Squarespace?

Squarespace's cheapest plan is Personal and it costs $16 / month (annual term). This price is in the same range as its direct competitors like Wix and Duda.

Which is cheaper Wix or Squarespace?

Squarespace is cheaper than Wix.

Squarespace's entry plan is $16/month, whereas Wix plans start at $17/month. On the other end, Squarespace's most expensive plan is $52/month, and Wix's plan is $159/month.

Is Squarespace free?

No. Squarespace does not have a free plan. Their cheapest plan is Personal and it costs $16/month on an annual term.

Can I cancel Squarespace at any time?

Yes. It's easy to cancel with Squarespace's web-based cancellation system.

How much does the average Squarespace website cost?

If you make the website yourself (and it's easy to do so), you pretty much pay the plan's price. Here's how to make a website with Squarespace.

If you go to a professional, the cost depends on the scope of the project. A typical Squarespace website costs $2500-$3500.

Does Squarespace have hidden fees?

No, Squarespace pricing is pretty straightforward. They sure have add-ons, but they mention each add-on's pricing on individual landing pages.