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33 Top Shopify Plus Stores

A collection of some of the best Shopify Plus stores.

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33 Top Shopify Plus Stores

By Juhil Mendpara | Updated Jun 1 2024

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Started in a small garage in the UK, Gymshark is today a leading fitness apparel and accessories brand.

As they gained popularity and started getting millions of site visitors to their Magento ecommerce website (which cost them hundreds of thousands of dollars to build, BTW), they quickly realized that the existing solution was not good enough. The website crashed during Black Friday - the most significant sale season of the year, and the company lost an estimated $100,000+ in sales. Gymshark quickly re-platformed with Shopify to start scaling on demand.

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Allbirds is an American footwear and clothing brand. Within the first two years of its inception, the company clocked a billion-dollar valuation.

The brand sells its products exclusively on its Shopify-powered website and in its retail stores (through Shopify’s POS).

In short, Shopify allowed them to become the omnichannel retailer they wanted to be. Travis Boyce, the Head of Global Retail Operations at Allbirds, praised Shopify for it: “With Shopify Plus, we have our point-of-sale and ecommerce systems under one umbrella, which serves our ultimate purpose of being an omnichannel retailer and viewing the customer as one customer—no matter where they shop with us.”

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Crate and Barrel (Singapore)

Covid-19 pushed people to buy things online they never imagined buying, furniture being one such product category. Crate & Barrel Singapore, the global decor and furniture brand, catered to this change as they witnessed a big splurge in online transactions.

To deliver on the requests of online buyers, the company partnered with Shopify Plus to offer omnichannel customer experiences. As a result, they increased loyalty sign-ups by 350%, successfully integrated ERP and POS systems, and expanded to new boundaries.

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A year before Simba Sleep was founded, in 2014, David Wolfe and Jamie Diamonstein launched Leesa to sell high-quality mattresses online. Their first successful product was a “Universal Adaptive Feel” mattress. Since then, the company has created many award-winning mattresses.

The story of Leesa choosing Shopify Plus as their ecommerce platform is interesting and worth knowing if you are thinking of custom building your store.

Wolfe and the team initially custom-developed an ecommerce platform for Leesa, but just a few months before launching, they scrapped the custom-built site. They had burnt a lot of cash developing it and realized they’d be burning a lot more fixing bugs. Here’s what Wolfe said to Shopify: “Without Shopify, we would’ve run out of money before launching. Instead of selling mattresses we would have been fixing bugs but Shopify fixed the bugs for us.”

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Bombas sells high-quality socks, t-shirts, underwear, and more through its Shopify Plus website. Among other things, the brand is known for supporting the underprivileged. For every product they sell on their website, they donate a similar clothing item to homeless people in the US. They’ve donated over 50 million clothing items to date—commendable.

The brand gained massive popularity after it appeared on the American business reality TV show Shark Tank, where it raised $200,000.

Before Shopify, Bombas ran on Magento. Unfortunately, their Magento website crashed twice—once during their Shark Tank episode premiere and then again when the episode re-ran. Why? Simply because they couldn’t scale on demand. After moving to Shopify, they solved scaling issues and saved close to $100,000 in platform costs.

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JB Hi-Fi

JB Hi-Fi is a consumer electronics and home appliances retail company. They have over 300+ stores across Australia and New Zealand, making them the largest consumer electronics retailer in the country.

In 2019, during Black Friday, their old custom-made eCommerce store faced a locking issue when new customers were trying to create their accounts. The problem lasted for almost two hours during the peak season. The brand immediately moved to Shopify Plus as a resolution. As a result, they reduced their page load time by 15% and handled 2x the traffic during the Black Friday-Cyber Monday sale.

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Fashion Nova

In 2017, Fashion Nova was one of the most googled fashion brands in the world. They were searched alongside the likes of Gucci and Chanel.

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Profumerie Griffe

Profumerie Griffe started as a small perfumery and hairdressing business and now is a well-established brand in the beauty sector with 21 physical shops.

The company moved its online store from Adobe Commerce to Shopify Plus and saw an acceleration of checkout by 4x and a workflow optimization boost of 60%, which resulted in a 102% increase in sales in the first quarter of them moving to Shopify Plus and 44% increase in conversion rate.

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Kylie Cosmetics

Kylie Cosmetics is the homegrown brand of one of the biggest social media celebrities, Kylie Jenner.

The brand is known to sell out its collection in minutes. And during sales season, the traffic spike is good enough to crash just about any platform…except, of course, Kylie Cosmetics’ choice, i.e., Shopify. In 2016, Shopify made possible one of the largest product launches in ecommerce history — Kylie Cosmetics attracted over 200k site visitors, and Shopify handled it.

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Skims is an underwear and shapewear brand by TV celebrity and social media star Kim Kardashian.

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Toronto-based Knix is a women’s intimate apparel brand. They sell everything from bras and underwear to shapewear and maternity clothes.

In 2020, due to the Covid-19 pandemic, they lost thousands of buyers who usually came to their pop-up location in Toronto for a two-day sales event.

To keep growing, they had to replicate their in-store experience virtually. So they moved forward with Shopify Plus to accelerate virtual fitting. The results have been incredible: Knix hosts thousand of virtual fittings per month with 97% time slots booked by customers. Their virtual warehouse sales attracted over 35,000 people shopping within 10 minutes of sales going live.

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Raycon is a wireless audio brand that sells earbuds, earphones, speakers, etc., on its Shopify store. Their bold approach to marketing, sleek designs, and long battery life are some of the reasons why customers love them.

You might have seen your favorite music influencers tag Raycon in social media posts. If you want to see who they’ve collaborated with, check out their “Celebrity Sightings” page. You’ll see some top celebrities like Cardi B, Quavo, and Jr. Smith using Raycon products.

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HiSmile is an oral cosmetics company founded in 2014. It started with a mere investment of $20,000 and has grown to a whopping $300 million brand serving 180+ countries.

The brand grew on the back of social media influencer campaigns. as more and more influencers started promoting the brand, their WooCommerce-built website started crashing, especially during their flash sales. To prevent this from happening, they moved to Shopify Plus.

Shopify allowed them to onboard huge social media stars like Conor McGregor, Kylie, and Kendall Jenner without worrying about the website crashing because of the high traffic these influencers bring. The brand has since generated $130 million in total sales.

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Heinz To Home (by Kraft Heinz Co.)

Kraft Heinz is North America’s third-largest food and barrage company and the fifth largest worldwide. Its products are readily available in almost all the popular retail chains. In fact, it’s highly possible that there’s a Heinz ketchup bottle right on your dining table.

However, when the pandemic hit the world in 2020, the brand wanted a new solution to deliver its products to customers who couldn’t afford to go to retail chains. Therefore, they built a new DTC site on Shopify Plus (that too in just one week!!).

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Rebecca Minkoff

Founded by the brother-sister duo Rebecca Minkoff and Uri Minkoff, Rebecca Minkoff is a global fashion brand. The brand sells handbags, accessories, footwear, and apparel in 900 retail stores worldwide + on their Shopify Plus store.

To provide an interactive shopping experience to its customers, the company introduced 3D modeling and augmented reality features on its product pages. The tech advancement was made using the technology they got using Shopify Plus. With these additions, they saw that shoppers were 44% more likely to add products after interacting with them in 3D. In addition, 27% were more likely to shop. And 65% of site visitors were more convinced of purchasing products after interacting with them in AR.

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Chubbies is a San Francisco-based online clothing brand selling trendy shorts, pants, shirts, and jackets. Though, they launched with just 70s-style premium shorts—the first collection of which they immediately sold out.

Chubbies has been successful in building brand loyalists from the very start. Currently, they nurture a community of over 2 million followers across social media and over 1.5 million subscribers of ‘Chubster Nation,’ their email list.

None of Chubbies’s founders are engineers and rely on Shopify experts from day-1 to run the technical side of their ecommerce business. In 2014, they upgraded to Shopify Plus to help the brand scale as their customer base increased.

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Jenny Craig

Jenny Craig is an American weight loss, weight management, and nutrition company. They provide one-on-one support and dietician-approved meal plans. The company currently has 700+ weight management centers in Australia, the United States, Canada, and New Zealand.

After noticing a high website bounce rate, they realized that their website visitors were looking for an ecommerce solution and not getting a consultation on call or visiting the store. So, after exploring many ecommerce options, they zeroed on Shopify Plus. Shopify Plus allowed them to open their first-ever online store. Members were allowed to build custom menus from more than 30 food items/week. In addition, they also offered subscriptions and automated recurring orders online.

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Staples (Canada)

Staples is an American retail company that sells office supplies, business machines, and tech services. In 2018, a private equity acquisition of the office supply chain split staples into three wings, one of which is Staples Canada. It’s the go-to place for Canada’s small business and home-office market supplies. The renewed leadership and accelerated focus on growth led the company to become one of the biggest success stories in digital transformation.

Initially, they used Opencart as their ecommerce platform. However, they started having issues with basic things like running promotions and updating tools like checkout, search, and payment. Therefore, they moved to Shopify Plus.

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Alo Yoga

Alo is one of the biggest yoga brands in the world. It sells yoga wear and accessories.

The brand itself has millions of social media followers and has been endorsed by even bigger pages/influencers like Hailey Biber, Gigi Hadid, Addison Rae, and Kendall Jenner.

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Steve Madden

Steve Madden design and markets shoes and other fashion accessories. It has over 200 retail stores worldwide, and the brand also sells DTC through its Shopify Plus-powered store.

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Boozy is a Philippine-born liquor delivery ecommerce store that delivers alcohol and tobacco products in guaranteed 90-minute delivery. It’s one of the largest online liquor stores in the Philippines.

The rise in brand popularity made it difficult for the brand to scale its operations on its agency-designed website. Therefore, they upgraded to Shopify Plus. In 2018, after moving to Shopify, they experienced their highest sales month.

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Simba Sleep

Simba is a UK-based mattress company now selling in 35 countries. They launched in 2015 and have since made their way into retail giants like John Lewis.

Of course, it’s no fluke that Simba became globally successful. People at Simba have always carefully crafted their expansion strategy.

For instance, Simba identified two additional markets after the UK: France and Germany. They first understood the cultural idea of sleep in each nation. Then, they used their Shopify Plus backend to open different storefronts in these nations. Different storefronts meant independent store offerings — with their own messaging, images, and localized checkout systems.

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Ruggable, the Los Angeles-based rugs company, is one of Shopify’s most successful home goods stores.

What makes the company’s products unique is they provide customers with an easy-to-clean two-piece system that makes washing rugs at home easy. Customers can also change the top carpet layer of their rugs, which makes life very easy.

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ColourPop is a cruelty-free, wallet-friendly, and popular cosmetic brand that does high numbers on their Shopify beauty store. Where most cosmetic brands sell expensive products, ColourPop maintains its appeal amongst customers by offering highly affordable products.

Most customers know the brand from its stellar influencer marketing campaigns on social media. The brand has crossed 4,000 influencer mentions on various platforms, fueling its popularity and diverting vast amounts of traffic.

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L’AMARUE is a Miami-based skincare brand. In the spring of 2021, the brand found it challenging to get new customers. As a result, their advertising costs increased, and sales declined by 18%. To combat this, the brand turned to Shopify Plus, where they used Shopify Audiences.

The move helped them increase paid acquisition from Shopify Audiences by 73%. In addition, add-to-cart within three months of using Shopify audiences increased by 6.15%.

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Tauheed K. Epps, known professionally as 2 Chainz, is a Grammy-nominated American rapper who started his fashion and apparel store on Shopify. He is known for designing trendy products that generate millions in sales in just a few days. For example, his ugly Christmas sweater collection garnered sales close to $20,000 to $30,000 in just two days of the launch and over $2.1 million in the first month.

Charles Jabaley, the co-founder of his management and marketing firm Street Exec, praised Shopify Plus for its ease of use: “We can quickly upload images of shirts we know are going to sell, easily process orders, and track inventory in real-time.”

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Mastermind Toys

Mastermind Toys is a Canada-based chain of toy stores. They’re known for their premium collection of toys and expertly curated books. To meet the high demand of internet shoppers and beat competitors, Mastermind Toys built an online store. The online store sells over 10,000 SKUs.

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Outdoor Voices

Outdoor Voices designs and sells athletic apparel through their beautifully-designed Shopify website.

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Good American

Good American is a denim company that sells jeans that fit women of all shapes. It is founded by Emma Grede, a British businesswoman, and Khloe Kardashian. Khloe is one of the world’s biggest fashion influencers, with 250 million + Instagram followers.

The brand did over $1 million in revenue on its first day of business. The company turned to Shopify to solve two of its biggest challenges - automating inventory and product tagging & filtering. Using Shopify, the team created its automated workflows in less than a day and started using workflows to automate all parts of its ecommerce operation.

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Bulletproof primarily sells coffee - whole beans, single-serve pods, cold brew, and more. On top of that, they also sell MCT oil, proteins, and other supplements through their store.

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DeathWish Coffee

Death Wish Coffee is coffee for coffee aficionados. They claim it to be the world’s strongest coffee ⁠— it’s made from roasting the highest-quality arabica + robusta beans to bold, never-bitter perfection.

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Pangaia is a direct-to-consumer as well as a B2B materials science company bringing eco-friendly innovations and patents into the everyday lifestyle products industry. On the DTC front (where they use Shopify), Pangaia designs and sells eco-friendly clothing & accessories for men, women, and children.

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Kotn is a Canada-based fashion brand selling apparel items to millennials and Gen Z-ers. New-age buyers love the brand for its message on longevity over trends. Kotn’s designs are unique and could be styled in different ways. In addition, their clothes are long-lasting because of the material they use - a robust and refined type of Egyptian cotton, also called Gossypium Barbadense.

Kotn is also a Certified B Corporation®, voted Best for the World™. This basically means the business is meeting performance standards, accountability, and transparency on factors from employee benefits to charity, etc. For example, they’ve funded 15 schools and supported 2000+ farms on the charity front.

Frequently Asked Questions

Do celebrities use Shopify?

From the biggest social media influencers to Grammy-award-winning singers to YouTube stars, many celebrities use Shopify. For example, Kylie Jenner uses Shopify for Kylie Cosmetics.

Is Tesla on Shopify?

Tesla used to be on Shopify, but it's currently a custom-made, Drupal CMS-based website.

How much do big brands spend on Shopify?

Most big brands use Shopify's enterprise platform, Shopify Plus. Shopify Plus plans start at $2000/month, but big brands must be easily spending tens of thousands for Shopify and Shopify apps combined,

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