43 Inspiring Copywriting Portfolios & Websites

Kelsey is a copy and brand messaging consultant who also provides done-for-you copywriting services. She started as a newspaper journalist and has borrowed the interview-inspired writing style from there in her copywriting career.

Her website is the perfect blend of everything a professional copywriter’s website should have.

The homepage has all the necessary elements:

• A navigation bar with links to important pages.
• Professionally-shot photographs of Kelsey.

• Well-written heading and subheading copy (highest priority for a copywriter!): The visitor will know her profession and how she helps as soon as they read the hero section text.

  • Heading: “Let’s turn your website visitors into dream clients.” Interpretation: She somehow helps with conversions, and she works with people who work with “clients,” i.e., service providers.
  • Subheading: “Interview-inspired website copy and brand message consulting for wholehearted creatives, coaches, and change-makers.” Interpretation: It clarifies her services/how she helps with conversions, and who her typical clients are.
  • P.S. Of course, the site title “Kelsey O’Halloran, Copywriter” gives away what she does 😁
• A short services section that has CTAs to service pages.
• Testimonials that are on brand with her style of work.
• Call to action buttons (CTAs) spread throughout the page.
• Nice font choice and color palette.

The copywriter’s portfolio page is equally good.

• The color palette and all other style elements are consistent with other pages, including the homepage.
• At the top, she briefly & persuasively describes her job profile and the successes her clients have had with her work, implying you’ll have similar results too.

Then, she goes into portfolio items.

• There’s one featured project, and the others are arranged neatly in a three-column layout.
• Each portfolio item has a screenshot of the web page where her work is published, the client’s name, the role she played in the job, a testimonial, and a CTA to the client’s website.
• All testimonials describe Kelsey as the expert she claims she is. Examples: “Kelsey put words to my brand, services, and personality that I’ve never been able to articulate before…”, “Kelsey asks concise questions that really make you think about your service or product in a whole new way during an in-depth interview, and she pulls out slivers of gold from your responses.”

Chris is confident in his ability to deliver great copy — I don’t personally know Chris, but that’s what his website communicates. He has been writing for the marketing world for 15+ years, and his results speak for the quality he delivers.

On the homepage: Top of the fold, Chris has a confident-looking, smiling picture. Plus, there’s outstanding copywriting showcasing his writing prowess with the classic problem-solution version of the PAS formula:

• Heading: “Getting traffic but going nowhere?” — a question addressing the potential client’s pain point.
• Subheading: “Get more customers with website copy that converts—keep them coming back with unique content.” — the solution to the client’s problem.
• CTA: “See my portfolio”

Just below, there’s also a testimonial that reads, “Chris was, is, and will be the solution to my problems concerning copywriting and content generation.” What a line to immediately build authority!

The portfolio section has screenshots of his work arranged in a vertical slider layout. I am not a fan of vertical sliders because people naturally scroll horizontally, but Chris’s portfolio works — potential clients see Chris’s work in full-sized screenshots, and they know there’s more because of the thumbnails (that they can click to see the screenshot).

Still, I prefer Kelsey’s portfolio page over Chris’s because it is straightforward, + each project has a testimonial alongside it; Chris’s testimonials are on a separate page.

Mai Nguyen graduated with a Bachelor of Journalism degree from Ryerson University. Her journalistic works have been published in big-name publications like Wired and Washington Post. Besides being a journalist, she’s also an author and a copywriter.

Her homepage has two main elements in a two-column layout: a friendly, smiling photo and a bio section.

The bio section is in a third person, formal writing style, which suits her website excellently. Personally, though, I love copywriting portfolio websites written in the first person, indicating that the copywriter wrote the persuasive words you are reading.

Mai’s portfolio page is accurately titled “Latest Bylines.” Inside, she lists the latest articles published under her name. They are organized minimally, with plenty of whitespaces highlighting her work beautifully.

Joe’s website homepage is brilliant. He has created 50+ different versions of his bio and has arranged them in a range from Less Hard Sell to More Hard Sell.

• Less Hard Sell example: “So, yeah. I’m a freelance writer. What of it?”
• Somewhere in the middle: “Hello. I’m Joe Coleman. I’m a freelance copywriter. I come up with words and concepts that can help you win pitches and pick up a few awards. I’ve got quite a bit of experience and can tackle most things from ad campaigns to brand books. My job is different every day, and I work with lots of well-known advertising and design agencies.”
• More Hard Sell example: A very persuasive, almost warning-like copy that tells the visitor if they don’t hire Joe, their competitors will:

I don’t like the blurry images in Joe’s copywriting portfolio, though. The thumbnails could really be high-quality:

Gari has converted his passion for words into a profession. He is an advertising copywriter who has created digital and social ads for big brands like Lyft, CES, and P&G, among others.

Gari’s portfolio looks like a typical photography website portfolio — with good quality photos, unlike Joe’s copywriting portfolio. I don’t like the without-context list of portfolio item thumbnails on this copywriting portfolio example, though. But, maybe, that’s because each project requires a lot more details than a sentence could provide.

Note: I expect a copywriter’s portfolio to have persuasive words on the homepage. But Gari’s work is like screenwriting — it’s presented best through a visual medium. And he does a good job of presenting his ideas in full capacity through his images and video-filled portfolio.

He writes a pretty good About page copy, though:

Ashley provides multiple writing services - from writing blog posts and ebooks to website copy. Her work is published on big company blogs like Shopify Plus’s Enterprise Ecommerce Blog, Salesforce Blog, etc.

Her website looks like a typical small business website, which is good. The creative choices and words make the website even better.

For example, on the homepage, she has a slideshow of “Reasons to get in touch,” where she describes why the potential client should hire her (all answers relate to either saving the client’s mental space/time or providing her writing/content marketing expertise).

Side note: I love Ashley’s tweets about writing and content marketing. Here are a couple of her tweets that’ll help you decide whether you, a freelance writer, need a portfolio or not:

Clare Barry is a creative director at Lions, the company behind the prestigious Cannes Lions awards.

Essentially, she is a creative copywriter, and the words on her website attest to her copywriting and creative ability. Even more so, they ooze confidence.

The writer’s homepage has just six words (excluding the header & footer) through which she describes her professional self straightforwardly and accurately: “I write down ideas for money.”

She describes the reason for the tagline in one of her monologues: “I’m a copywriter, so this is true — generating ideas is my actual job. People pay me because I basically make something out of nothing. If you haven’t got a name, I’ll give you one. If you haven’t got a brand, I’ll build you one. If you haven’t got an advert — I’ll think of one.”

Besides the snappy yet creative homepage, all other pages are equally well-written. For example, the Hire Me page reads, “Well. It appears you’re in need of some wordsmithery. EMAIL CLARE@COPYCLARE.COM”. Or her password-protected work/copywriting portfolio landing page says:

Overall, the website is simple, and the minimal words (in an excellent font) are at the center of it. You can Copy Clare’s copywriting website design ;)

Shanley Cox is the talented writer and photographer behind her company Shanley Cox Creative. Brands can hire Shanley to help form their message using her words in copywriting, blog writing, and social media content.

The website homepage follows the typical creative agency website flow. From top to bottom:

1. The hero section with Shanley’s photo, concise hero text that describes her offerings, and a CTA.
2. Services section with a brief introduction to all her services - writing, photography, copy coaching.
3. Testimonials + CTA to her portfolio.
4. Logos of the brands she has worked with.
5. A short “About me” section with a link to the About page.
6. Featured portfolio items, i.e., best work.
7. A contact form.

You can simply copy this format and have a fantastic copywriting website.

Her portfolio pages show the variety of work she has done. For example, the Writing portfolio page features four different roles she has played for four different clients:

1. Email copywriter for Payless.
2. Website copywriter for You Best You.
3. Product descriptions writer for Demdaco.
4. And social media copywriter for Coleman.

If you wear multiple caps as a writer, you should show all of them as Shanley does.

I am stunned by the range of things Kathryn can write (well). To give you an overview, she is both a fiction writer and a copywriter. If you dig into her copywriting services, here are the things she is confident in doing really well:

• About Me pages
• Our Story pages
• Full website copy MOTs
• Emailers
• Brochures
• Back-of-pack copy
• TOV guidelines
• Recipe writing
• Social copy
• Naming
• Blogging

And she has done these for a range of clients. Her portfolio includes brands in categories like agency, beauty & skincare, fashion, food, homeware, photography, tech & software, etc.

She also runs a book club, a podcast, and her own blog!

Wow!

How do I know so much about Kathryn? Through the copywriter’s well-structured website!

The homepage has a left sidebar to navigate to important pages - portfolio, about, contact page, podcast, etc. All pages have well-written, scannable copy and a clear hierarchy. She also uses other elements like filters to make the website easy to navigate:

In contrast to Kathryn, Cassidy is a niche-specific writer. She writes for personal finance brands, specifically those serving women, people of color, and underserved communities. Her services include writing articles, sales copy, and UX writing.

The copywriter’s website is a one-page website/landing page with a clear hierarchy. The sections (from top-to-bottom) are listed in the navigation bar with jump links: Welcome > Clients > Services > About > Portfolio > How It Works > Contact.

Through the page, you’ll learn about Cassidy’s experience with debt and getting out of it, her writing experience and background, client testimonials, and more. At the bottom, there’s her writing portfolio section, in a three-column layout:

Each portfolio item has a suitable title and a minimal description. Some even have numbers/results of her work, which is sort of like mini-case studies. Examples: ‘the open and clickthrough rates increased’, ‘14 of the 16 people I contacted replied — a stellar conversion rate for cold pitches’, etc.

Felicity Wild helps brands develop a distinctive, consistent tone of voice. And everything on her website hints at her this specific offering.

For example, the hero section reads, “Got big things to say but not sure how? Work with me to develop a distinctive tone of voice for your brand.” Similarly, here’s an excerpt of a testimonial: “We would thoroughly recommend any organisation who is looking to develop a verbal brand identity to reach out and work with Felicity.” Even the site title is “Tone of voice nerd”!

From a web design standpoint, the website looks great. She uses an easily-readable font style & size; the animations are on point; there’s ample whitespace, so the full-of-text website homepage doesn’t look crowded, etc.

However, she doesn’t have a portfolio or case study page, which is a bummer. Also, I think the navigation & website hierarchy could be better. For example, visitors would want to know about her, but they won’t find that information unless they scroll to the end of the homepage. She could make it better by simply adding a jump link to the about section in the navigation bar.

Emily is a freelance copywriter and copy strategist who provides a variety of writing services, including blog content, ebooks, video scripts, taglines, social media, etc.

She has worked with Boston University, Clarks, Hubspot, and many other small and big businesses.

The copywriter website & portfolio look like your typical, well-made portfolio site. It has nice images of Emily, natural flow, clear fonts, crisp sentences, ample social proof, well-placed CTAs, etc.

I especially love this short bio before the detailed bio thing she did:

“The Write Lens” is a beautiful name for Erica’s website. She is a copywriter for photographers. Apart from the services, she also sells templates through her ecommerce store.

She obviously has nice photos of herself and her copyediting partner, Samantha, on the website. Plus, she also obviously has excellent website copy, ideally-placed CTAs, and testimonials. She is not a web designer, but the website follows a good structure.

I have just one complaint: There’s an overwhelming amount of text on all website pages. For example, you wouldn’t have seen this big an About page.

Kayla is a Minneapolis-based copywriter who helps creative entrepreneurs and small businesses with personality-packed, impactful copies.

Her copywriting portfolio includes work for SaaS companies like Convertkit and photographers like Kay x Bee.

James Schlesinger is the creative director, account director, project manager, marketing director, brand strategist, head of new business, finance director, office manager, copywriter, and probably more at Vibe Copy. He is a former actor, so this totally makes sense:

After seeing the about page, his portfolio page looks a bit lame, though, doesn’t it?

Kaleigh is a master at writing long-form content. She primarily works with ecommerce platforms and ecommerce-related SaaS tools. Her words are published on some of our favorite ecommerce platforms’ blogs.

I love how she shares the results her work has produced front and center.

P.S. I love Kaleigh’s tweets. She shares sound advice for content writers (like me).

Sally is a freelance copywriter and brand identity writer. She has worked with massive companies like Dove and SendInBlue.

Her copywriting portfolio is excellent. She has neatly displayed her work in a one-below-the-other, single-column manner. Each portfolio piece has a screenshot, the job she did for the client, and a short quote from the client.

I am pretty sure her clients must have given big testimonials, and she cut it down to the core, so the website page doesn’t look crammed. That’s something to learn.

When marketers, copywriters, and authors speak highly of someone’s copywriting prowess, you know they are a darn good copywriter. Adele Costa, aka The Copy Canary, is that someone.

Adel’s copywriting portfolio page is filled with a range of work in a nice two-column format.

Alisha Selena is a copywriter with a fun personality and a passion for the power of words. Her copywriting offerings range from blog writing to radio advertisement scripts.

Alisha’s website is more of a copywriter’s resume website, but she also has a nice portfolio page.

Andy Barton is a writer and musician currently living in Georgia. His freelance writing work includes copywriting and writing bios for bands and musicians, which combines both of his specialties.

Michelle has helped her clients generate cumulative revenue growth of over $25 MM through her copywriting. She has some awesome testimonials and case studies on her site.

The website is well-structured and clearly explains her services and showcases her work. The web design looks a bit dated, though.

“Stuart Writes Copy” — the website title says it all.

“I MAKE SOUND FANTASTIC” — the hero text sells the offering.

And whatever more needs to be said and shown, Stuart says and shows through his website.

Maya is primarily a journalist. Her work is published on CNN, Esquire, Philadelphia Magazine, and many more big publications. She also does some copywriting work.

Lauren is a Senior UX Content Strategist at NerdWallet. Sometimes she also copywrites for NerdWallet.

I like the different-from-usual-copywriting-portfolios font, the UX design portfolio, and everything. But I don’t like this dropdown much:

Maria West is the brains behind DTC Mom. She provides copywriting services for parenting & kids’ brands in DTC, e-commerce, and the tech industry.

Margaret is an experienced medical writer and writing coach who is passionate about helping readers stay in the loop through simple health news. She has written for Forbes Health, WebMD, Verywell Health, Medical News Today, Healthline, and many similar sites.

The copywriter’s portfolio communicates exactly that.

Sasha Weilbaker is a sustainability-focused content writer in Burlington, Vermont. She writes blog posts, newsletters, SEO content, social media posts, and more for her clients.

Drew started off as a web content editor and moved up the ladder as a copywriter, senior copywriter, and associate creative director. Now, he is the owner and creative director of bond creative + branding, a creative services, and marketing studio. You can see all the work he has done throughout the years on his portfolio website.

This is the portfolio of copywriter Andy Mendes. It’s made with Format, one of the two best portfolio website builders.

Dave Harland is a freelance copywriter who has worked with Dubai Expo, Standard Chartered, Land Rover, BBC, and more. He goes by “The Word Man” everywhere on the internet. You probably know him from his witty tweets or LinkedIn posts.

Jade is from Manchester. She helps small businesses with copy, content, or proofreading needs.

I love Jonathan’s hero text: “The world’s best freelance brand voice copywriter. And other slight exaggerations.” At the very least, it tells his profession and how good he is at it.

Megan Rose writes creative, conversational copy for a variety of brands. She has worked with brands in these categories: hair and beauty, baby and child, food and drink, fashion and jewelry, charities, and more.

Aaron helps B2B brands with content strategy. He has worked with Shopify Plus, Klaviyo, Intuit, Groove, and many more massive online B2B brands.

His website looks really professional. And he has a testimonial from one of my favorite content marketers, Ann Handley of MarketingProfs!

He doesn’t have a portfolio page, though. He probably doesn’t need it at this point, but it’s good to have.

This self-proclaimed “Word Nerd” goes by the name of Matt Phil Carver. Copywriting, blog writing, and improving brand image overall with his clever words are all a part of his services.

Ally Denton is a freelance writer located in Indianapolis with a portfolio in editorial, copywriting, and content writing. She’s also a musician performing at live events and a yoga teacher offering group and private lessons.

Chris Ayan is the founder and writer behind Brandecote (clever name!). His services include copywriting and telling a brand’s story in a unique and engaging way that will determine the ideal customer.

Natasha is a freelance writer with a service menu that includes blog creation, articles, and copywriting. Technology is one of her favorite topics to write about, and she’s helped tech companies fine-tune their message through the use of words.

The hero image of Rule of Three is sure to grab your attention.

And then comes their excellent bio: “WE ARE COPYWRITERS. We are the artists of persuasion. We command language and design messages. Craft words into powerful ideas. To seduce, inform and persuade. Turn complexity into simplicity. Messages into results. Readers into customers. Interest into action. Welcome to Rule of Three – Copywriting & Creative Agency.”

Currently, Kayla is the Head of Messaging Strategy & Senior Copywriter at TinyWins. Her website has an awesome maximalism vibe - nice colors, animations, visuals, transitions…everything.

Rod offers copywriting, content strategy, and ghostwriting services. His website is different than your typical copywriting portfolio site, and I dig it.

Ryan has over 25 years of experience in IT and Medical Simulation support. Now, he is a healthcare and technology copywriter. He uses a one-page Carrd website to introduce himself and then has a CTA to his notion page for portfolio.

Side Note: Ryan’s website title is Austin Copywriting. It’s probably for SEO purposes to rank for copywriting-related local search queries in Austin. But people may confuse the site as if it’s from a person named Austin (like the one below).

Austin is a Brooklyn-based copywriter who has worked with brands like Starbucks, YouTube, and Google Maps. He doesn’t have a dedicated portfolio page; instead, his website’s sidebar acts as navigation to his best work.

Joaquín Selva is the man behind Textamend, a company that provides editing and proofreading services to everyone. Joaquín’s pricing is fixed, so he treats his service like a product. He uses Shopify to make his services website more like an ecommerce store.