Last Updated January 2 2023
75% of consumers judge a company’s credibility based on the website design. Therefore, it’s crucial to have a good website for your business, especially if you run an ecommerce company. After all, most of the critical touchpoints in an ecommerce business happen on the website.
A good ecommerce design gets out of the way and showcases products through photography, bold text, and white space. Moreover, every element of the ideal online store focuses on conversions, whether the copy used or the placement of CTAs.
Another thing: Branding your store is essential, but it always needs to be balanced with usability. A design should communicate something about the brand— while still being straightforward to navigate. For example, the shopping cart must always be obvious and visible, or the store should accept all popular payment methods (credit cards, Paypal, ApplePay, etc.).
The following ecommerce business website makers understand everything I just mentioned (and more). So dissect all the examples, put your twists on them, and make your own ecommerce website. I have analyzed a few of the example websites for you and shared why the stores are great on all fronts - design, CRO, structure, content, etc.
Inspired by and located in Kansas City, Jones Bar-B-Q is famous for its delicious flavors. The restaurant started back in 1970 and has since grown to produce sauces that can be purchased online from anywhere in the world.
For the website, they have chosen a red-based color palette for branding, so the visitors instantly connect them with something hot or exciting.
From a hierarchical viewpoint, they have an image of the freshly-made hot sauce and a big and bold text that reads “SAUCE MADE WITH LOVE IN KANSAS CITY” at the top. Then, there’s a clear navigation bar (with a CTA to their online shop) and a separate highlighted call-to-action button, “Shop Sauces.”
In short, the hierarchy leads to their store. Their store is a typical three-column store made with the Squarespace ecommerce platform.
Allbirds sells men’s, women’s, and kids’ super comfy casual shoes. They are made with natural materials like wool and offer a unique style choice.
The ecommerce site features excellent copy, really good images, and a natural flow for potential buyers. Plus, everything is optimized for conversions — for example, notice the navigation bar: each link is to a commercial page; the navigation to non-commercial pages like the contact or about page is placed in the footer.
They also have great remarketing in-store: Whenever a visitor visits a product page but doesn’t buy the product, they are shown those products under “Take Another Look” right at the top of the homepage (whether the visitor is logged in or not).
The Supernatural brand features an exciting, plant-based way to get creative in the kitchen. All of their powder products and recipes are vibrant in color, better for you, and fun to use in the kitchen!
The no-copy, no-CTA hero section gives the website a clean look. And the yellow-based color scheme matches with their packaging and ad & social media post colors, giving it consistent branding.
Their shop section has a lot of negative space, product image thumbnails that change on hover, and minimal captions. The product description copy is straightforward and well-structured, and each product has associated customer reviews at the bottom that add social proof.
Melula is a children’s fashion line from Denmark with a focus on shoes. Their collections are colorful and unique and aim to reflect the fun and imagination of a child.
They show (not tell) their colorfulness and playfulness with their minimal website. For example, the website homepage has a negligible amount of text, only a couple of menu items, and one clear CTA, “Visit our shop.” Apart from that, the page is filled with images that show the personality of the Melula brand.
Their Shop page, like the homepage, is also minimal:
Overall, Melula’s is an excellent design inspiration if you want to employ minimalism for your ecommerce store.
Minna is an organic tea company selling many different tea flavors in individual cans or a variety packs. Their teas are free of the excessive sugar you’ll find in most teas yet still taste light and delicious.
The full-sized header image, the white space throughout the homepage, the CSS parallax scrolling effect, and the appropriate colorful sections…all are examples of modern-day web design trends. Also, minor details like adding nutritional facts and relevant certificates near the “Order Online” CTAs elevate the visitors’ trust in the brand.
Note : The Minna website is more like a landing page for branding. The CTAs take potential buyers to their Amazon listings.
One minor error you should avoid: The navigation text isn’t contrasting enough to the background image, so the visitors will struggle to see the “Shop Tea” link.
Feastables is a chocolate bar brand created by MrBeast - one of the most popular and influential YouTubers.
Its website landing page with a semi-flat design uses the classic blue and pink MrBeast color scheme. It also has all the MrBeast elements sprinkled throughout the website - massive giveaways, philanthropy, an image of Jimmy aka MrBeast, quirky reviews from Chandler and other team members, etc.
Other than the whole MrBeast branding and modern web design, the website has snappy and easy navigation, accessibility settings, a live chat/chatbot, social media buttons, logical structure, and perfectly placed CTAs.
From a marketing-on-the-site viewpoint, they use popups and spin-to-win wheels to collect emails for email marketing, they have a chatbot to increase conversions, and they have put average reviews at the top of each product page to give visitors social proof, etc.
You can figure out this beauty company as it says it all in the name. Super cool skincare products that find their color from natural fruits and are infused with other powerhouses like green tea.
This clean, D2C website focuses on just one thing: Sales! The first three sections of the website focus on selling: 1. The hero section shows the best offers. 2. Below, they have a “Most reviewed” section that showcases best-sellers. 3. Next, they have CTAs for their collections. And sections below that build social proof and uplift their brand—something that compliments the goal of the ecommerce site well.
Besides focusing on the goal, it also follows the modern website design aesthetics elements. For example, it uses a great font, a suitable color palette, high-quality product photos, a hover-to-reveal-further navigation bar, and more.
Dropps sells eco-friendly detergents, softeners, dishcloths, and other laundry and kitchen products through their Shopify store.
Their website follows the template of a typical modern-day ecommerce website: full-size header image, good copy, good navigation, USPs mentioned right at the top, and minimal and relevantly-placed animations. I particularly liked the website hero image — the image itself says a lot about their products.
The Shop page displays products in one column, one below the other. Each product is sort of a separate section with mini-descriptions of the features of the product and a CTA that leads to the product page.
Oishii is a Japanese-based company featuring the Omakase Berry. The company prides itself on quality over quantity berry farming available at its locations in New York, LA, and New Jersey.
On their website, they use a fast-loading, high-quality, full-size background video for the hero section. The video showcases the freshness and the quality of the berry, which demands the visitor to react: ‘Nice! I want that!’. And as soon as you feel “I want that,” the next thing you’ll see is the CTA to their online shop.
The Soilboy company is obsessed with plants, the benefits of owning them, and the care they require. Those with a green thumb will love the in-depth information they provide and the plants available for purchase from the website.
Soko Glam sells Korean beauty products for skin, hair, and body. You can find just about anything from body washes to makeup here at reasonable price points. This company is run by Charlotte Cho, and she loves to encourage others to think about beauty from a new perspective.
This shop sells items for the man that is strong, sturdy, and independent. You can find clothing, shoes, bags and other accessories. They also offer lifestyle goods like care products, magazines, and books.
MNML is a men’s fashion line featuring modern and sleek styles with a clean-cut finish. Based in LA, they sell clothing, outerwear, and accessories with a modern twist.
In 2013, newlyweds Matt and Ish started the company Ocelot Chocolate right from their apartment. Their passion for organic, quality chocolate, combined with their design skills, has helped their company flourish, reaching customers worldwide.
This is the site for all things beer-related. From apparel to artwork, you can find unique pieces focusing on beer. You can also listen to podcasts and find events to be a part of if you love an ice-cold beer!
StorySite has created striking done-for-you Squarespace templates that follow the StoryBrand Marketing Framework. Their simple process makes it easy for consultants, coaches, guides, and small businesses to get a professional site without having to become expert website builders. They also offer a free wireframe tool to help clients build out their content.
Soylent is a meal replacement company offering powders, shakes, and bars to make your healthy choices easier. They keep all items clean and focus on sustainability.
Prevail Boxing is located in LA. They offer super sweat boxing sessions for different fitness levels. You can schedule classes, view pricing info, and purchase gear from the gym as well.
Chinos galore for the modern man. They offer chinos in several different cuts and price points, so you’re sure to find the perfect pair for him. Their fabric usage focuses on superior comfort and functionality.
Love Billy sells clothing, jewelry, stickers, and more. In their jewelry lineup, they can give you a permanent bracelet showing commitment to the ones you love, with the option of cutting it off at some point, of course. Less intimidating than a tattoo!
October’s Very Own has both a men’s and kid’s fashion line. They have several different locations including New York, LA and Toronto. Their style is urban and fresh with super cool casual pieces.
Lyrical Lemonade is a small site selling apparel as a side to the main website that focuses on music. You can find t-shirts, hoodies, and sweats to lounge in.
Huel offers nutritional ready-to-made drinks for meal replacements and powders you can add to your own fixings. They have a flavor boost line that comes in over 8 different flavors. Their goal is to provide that extra nutrition that we often lack in daily consumption.
For the dirt bike fanatics. A huge range of products is available here from helmets to replacement parts. The categorizing makes what you need easy to find, with labels like “street” or “race”, as options. From the inside out, they have everything you may need in your riding adventures.
Kith is a unique company that was established in 2011—offering clothing, footwear, and more for men, women, and kids. They also have retail locations that offer build your own treats with ice cream and candy!
Find a variety of stylish and up-to-date sneakers to purchase. They carry Nike, Addidas, Pac Sun, and more. They also sell apparel with an urban vibe.
Blinkers is a shop that bike owners will appreciate. They sell blinkers for your bike, made for any weather situation that may arise. Just like your car, you can notify people of the left and right turns and create a safe space for your trip.
This online store has unique and cultural pieces from around the world, ready for a spot in your home. You can find furniture, jewelry, and antiques that will surely be different than what’s available locally.
Vetememes sells men’s and women’s casual and fashion-forward pieces. Plenty of t-shirts are featured in their line, but they also have some cool windbreakers and bags to complete your look.
Steve Madden is a well-known footwear brand that has been around for years. You can also find handbags, purses, and clothing online in trendy styles for men and women.
Native Union has collections for every tech gadget and issues you need to solve. Cases, charging docks, and apple watch bands are available here. The goal of their designs is to be functional and stylish simultaneously.
Ashley Chloe sells products that have a seamless merge between technology and fashion. They create sleek pieces like earbuds that won’t throw your entire outfit off while in use and are additionally comfortable.
GearLaunch is a company that allows you to choose from a base idea such as a white t-shirt and then designs it completely. Once you are ready to launch, they take care of that and many other details for you like customer service and orders themselves.
This shop is jewelry galore! You can find pieces in gold, silver, and rose gold for reasonable prices and in beautiful styles. They offer necklaces, bracelets, rings, and more.
Gravity Trading is a family-owned and operated business. They have men’s, women’s, and children’s clothing and accessories. They also have a fan shop where you can buy gear supporting your favorite sports teams.
Mile-X Equipment Inc. sells anything automotive you can possibly need. From buses to trucks, you can find air compressors, car jacks, batteries, and more. They stand by their reasonable prices for general consumers and offer supplier prices as well.
The Littlest Studio is a sewing blog run by Melanie. You can find a link to her Etsy shop on the site. Access tutorials on sewing and patterns to make your own creations.
Insteon sells wireless control products for home use. With their product line, you can control light switches and thermostats and even pair them with Google Home Assistant.
The Collective Podcast is run by Ash Thorp. He hopes to compile a large collection of podcasts focused on the balance between work and life. You can explore all of these and purchase his gear via the site.
Exotic plants that you won’t find locally. Find unique plants to care for, along with instructions on how to care for them and other valuable information.
Emlid offers high-end and reliable units that assist in mapping and surveying properties. It works in conjunction with an app so that you have access to it 24-7 and can make edits easily, helping businesses run smoothly.
Surrounding is a modern line of home-based pieces like furniture and lighting fixtures. They carry high-end brands in their collection like Sunbrella and Ferm Living. You can visit their blog for design articles and ideas you can feed off of when choosing pieces.
You can find a wide variety of items on ZopBuy. Apparel for men and women, beauty care, and hunting items, among several other categories. They find quality brands, then deliver them to you at great prices and with top-of-the-line customer service.
Oskar Gydell designs necklaces and bracelets in simple and casual pieces. Although casual, they are high quality and can endure daily wear while maintaining their appeal and beauty.
Suzie Winkle is a Paris based apparel line for the sophisticated and professional woman. There are pieces perfect for work and running errands but also robes you can cozy up with at home.
Oura is a special ring that you wear on your finger similar to a fit bit that tracks fitness, sleep and overall wellness levels. It has a body temperature monitor that assists in analyzing your levels all day and while you sleep.
Cupshe sells beach wear for women including swimsuits, cover ups and casual wear. They have adorable styles that you’ve probably seen advertised on Pinterest or Facebook.
Casey Neistat is a designer that offers men’s casual wear such as t-shirts and hoodies. Perfect for days at home or out and about. The styles are simple yet fun with splashes of color.
UNIF is a women’s trendy clothing and accessory line. Appropriate for young women with an edgy vibe. There is casual styles in footwear, bags and t-shirts among others.
To build your online store, follow these steps:
Shopify is the best ecommerce website builder. It includes everything you fundamentally need to build a successful ecommerce business. For everything else, there's the Shopify app store, where you can find 7000+ extensions to add all the functionalities you need to build your ideal store.
WooCommerce is also a solid platform for ecommerce, but you'll need some technical knowledge to build your ideal store + managing it is harder than ecommerce builders like Shopify.