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Last Updated May 10 2023
There are many different types of blogs: lifestyle blogs, photography blogs, company blogs, travel blogs, food blogs, fitness blogs, and more.
But the keys to a great blog design remain the same across categories:
This is my collection of inspiring blog examples — let’s get into it!
Deem is an online journal and blog that’s explorative of all topics related to design. They feel that design is everywhere and cover topics that combine design with people, brands, and the world overall.
This website’s planner/designer nails everything about the blog, from the name to the blog landing page and post page design:
Besides, I love how the whole style of the post changes depending on the topic/graphic used. For example, here, the background color is a light shade of brown, the font color is brown, and the font is ITC Cheltenham Pro:
In contrast, this article uses a black background and a simpler white font to fit the art and the topic of the story:
Overall, Deem is a perfect blog example to draw inspiration from.
Meiwen is a professional designer and photographer who features travel, people, editorial, and interior photography. We have included Meiwen’s website in multiple collections, including photography website examples, service website examples, Squarespace portfolio examples, and more. Here it is once again due to its excellent blog design.
The blog landing page uses a vertical masonry three-column layout to display all blog posts. Each column item includes the blog post cover image (generally, a picture Miewen clicked), a title, a short description of the post, and clickable category labels of the corresponding post.
The blog posts don’t follow your typical F-shaped reading pattern; in fact, there’s no pattern to it. But it’s easily scannable and looks beautiful because of short text blocks and big images sprinkled throughout (for story purposes):
The One Magazine blog is focused on fashion and design but in an ethical and green way. You can find posts reflecting the modern woman and her simplistic lifestyle.
Most of One Magazine’s blog posts have negligible text. They are pretty much an image gallery where photos are placed in an aesthetically-pleasing yet random manner. However, in articles where there is text, the text section is in the center with a typical left alignment, like here:
All the photos are professionally shot, and the typography is sophisticated, representing the magazine’s brand excellently.
Janna Bishop and Shira McDermott started Flourist in 2013 to celebrate grain and beans in their purest form. They sell fresh flour free of chemicals through a beautiful Shopify store.
On their ‘Our Story’ page, they write: “We share the tools, education and community people need to access, cook and eat nutritious, whole food.”
One of the ways they fulfill their “education” promise is through this recipes blog.
They publish well-written and well-formatted recipes on the beautiful Shopify blog. The blog posts page is a typical two-column web page, with a central part where recipes go and a right sidebar where they have CTAs to related products and recent articles. The recipes are concisely put, and the cover images are a great example of good food photography.
I also like the tiny features of this blog. For example, the clearly labeled “Search recipes & guides” search bar at the center of the blog is unmissable. Similarly, each blog post also has a “Print Recipe” button that enables you to download/print a text-only PDF of the recipe — it’s a tiny but very useful feature for the readers!
Eric Bandholz started Beardbrand to build a community. He started as a blogger to share his knowledge on growing and styling a beard and has since grown to become a Shopify DTC merchant.
The blogging still continues, though: The beautiful Urban Beardsman blog is a central hub for anyone interested in growing & styling cool beards. At its peak, the blog drove over 800k organic monthly visitors! [See more Shopify Blog Examples to find ecommerce brands driving massive traffic with blogging and SEO.]
The blog post page design is like any good one: readable fonts, structured text, everything.
However, the blog landing page is a bit unique. It’s divided into two equally proportioned columns — one just has the blog name; the other has scrollable sections of blog posts with titles and cover images.
Joanna Goddard created A Cup of Jo as a hobby many years ago while she worked as a writer for Glamour magazine. Due to its’ popularity, it became her full-time job, and she now writes about anything she wishes, from relationships to travel. The site has evolved over the years, though: Jo now has a team writing alongside her for the blog.
The blog is well-designed and well-structured. You can look at articles in a particular category, search for specific keywords, or read the most popular blog posts from the sidebar links.
Ali Abdaal talks about productivity everywhere, including on his very popular YouTube channel, his podcast, his course, his newsletter, and his blog.
Since organizing is a part of productivity, it’s no wonder his blog is well-organized. You can hover over “Articles” in the navigation bar to see all the blog categories. The blog landing page minimally shows just the top 3 articles for each category; you can read more articles by clicking the associated CTAs. Each blog post page has a table of contents section, other topics on the sidebar, a CTA to join his newsletter, etc.
Mikaela Reuben publishes to-point recipes on her simple yet colorful-looking food blog. She uses an unusual 6-column grid for the blog landing page, but it never feels overwhelming because of simple food photos, 2- word titles, and needed whitespace.
Mikaela’s blog is very reader-friendly, not only because it uses readable font and familiar structure but also because it does exceptionally well at the “discoverability” factor. Readers can easily find her most popular recipes; search for specific recipes; and filter recipes by ingredients used, special diets, and dish type. She also labels all her recipes by diet types (Sugar Free, Gluten Free, etc.).
Benedict Evans is a tech blogger with educational articles on a variety of sub-topics. You can subscribe to his newsletter for weekly updates and notes on his recent posts.
The blog looks sleek and minimal with the simple text-only, red and black on the white background colors. But I don’t like that it doesn’t have a search bar at the top or tags/categories alongside all the essays. I know it’s meant to be a newsletter, but having the option to discover previous work helps readers.
Kelsey is a copy and brand messaging consultant who also provides done-for-you copywriting services. She started as a newspaper journalist and has borrowed the interview-inspired writing style from there in her copywriting career.
Her website is one of the best copywriter’s portfolio websites, i.e., all elements of her website are well-designed, including her blog, where she shares tips about copywriting, freelancing, etc. However, Kelsey also repeats the same mistake Benedict does — the blog scores low on the “discoverability” front.
CONCEPTKICKS showcases the latest developments in the footwear industry. They spotlight different artists’ designs, concepts, and samples throughout their social media and other communication channels, including blogs.
The blog page, as well as blog post pages, look absolutely stunning. The landing page has a simple three-column grid and minimal descriptions for each post. And each blog post has beautiful photography of the concepts, the craft, the craftsmanship, the branding, etc., of the footwear or the topic at the center:
If the website had gotten the functional aspect of the blog right (by bettering discoverability with a search bar, categories, etc.), this one would definitely have been in the top 5 of this “blog examples worth looking up to” list.
Emma Gannon is a talented writer with expertise in many different areas. She is an author, blogger, podcaster, and educator. Her love of writing and literacy can be seen in all that she does, which now includes four successful books and a beautiful blog where she published interviews and articles.
Brooklinen is a beautifully-designed Shopify store through which they sell bedding, bath, decor, and loungewear items.
The Brookliving Blog is equally gorgeous. They publish relevant listicles, guides, etc., with beautiful photos and click-to-a-store-product-focused content.
Babish Culinary Universe, more popularly known as Binging With Babish, is a popular (almost 10 million subs!) food recipe YouTube channel by Andrew Douglas Rea. They also have a blog where they publish recipes.
The blog posts are well-executed — they are concise yet in-depth, with everything written step-by-step:
Austin Kelon is famous for his non-fiction trilogy Steal Like An Artist, Show Your Work, and Keep Going. His physical book covers and dimensions of the book are a work of art itself.
Unlike most authors’ websites, Austin puts his blog at the center. Here’s why: He built an audience online, unlike traditional authors. His followers visit the website to read his blog; that’s why the blog is the homepage. The website’s purpose is to serve the visitor — and by that definition, Austin’s website is excellent.
The Needle Drop is primarily a YouTube channel by Anthony Fantano. He gives reviews on the latest in rock, pop, electronic, metal, hip-hop, and experimental music.
The Needle Drop blog website has just posts with his YouTube videos embedded in it. If you keep the unusual blog content aside, there’s a lot you can learn from this blog.
The blog design and structure are fantastic. I love the background color (yellow), the 3D text blog title, the thick borders around each block, the bolded-looking titles, the font choice, etc. Structure-wise, the categories are accessible right at the top, and you can search for music reviews by genre and year from the sidebar.
The Zion Adventure Photog website shares the best that Zion National Park and Southern Utah offer. It’s primarily a website of a team of photographers showcasing their work and selling their photography services, but they also have a blog where they share about their hikes and adventures.
The blog checks most of the boxes. The style is consistent throughout the website; articles are well-categorized and discoverable; the blog posts follow an obvious structure and are filled with photographs to showcase their expertise, etc.
Unheard Voices: Narratives of Migrant Women of Mumbai is a storytelling platform aimed at highlighting the aspirations of migrant women workers.
The blog landing page doesn’t have blocks of blog post thumbnail, title, description, and CTA to read more. Instead, it’s a continuous, horizontally scrolling map of stories with great graphics. Each story ends with a CTA that shows the whole story in a video format.
It’s not the most ideal blog for blog design inspiration, but it is unique and teaches a thing or two about how to combine stories with design.
Jessica Manning is a personal trainer who, as her website mentions, “will get you spending more of your life feeling confident, strong and empowered” with exercise schedules, meal plans, sleep habits, and more. On the website, she also mentions, “I AM NOT A STARE-AT-A-CLIPBOARD-AND-COUNT-REPS TRAINER.”
She also maintains a public journal on the website, where she discusses workouts, recipes, wellness, motherhood, and more.
AAKS is another Squarespace ecommerce store. They publish the latest news regarding their company, products, and collaboration on the website.
Traveling Mitch is a travel blog created by Christopher Mitchell. You can find posts featuring tips, stories and beautiful photography of the places he visits which include many locations in Canada.
The Good Trade is a lifestyle brand born in Los Angeles in 2014. You can read a ton of their articles on the site that all revolve and echo living an intentional lifestyle.
The company called TED is one that focuses on new, forward moving ideas and educational content for its community. Among the blogs you will find a little bit of everything ranging from women’s rights all the way to finances.
Kate is a vegetarian foodie that’s been cooking up a storm and sharing her recipes with others since 2010. Her blog as well as her cookbook, focus on whole foods and having fun when exploring the art cooking.
Sharleen is an opera singer and a blogger with separate websites for both. She is originally from Canada and now resides in New York and blogs about beauty, fashion and other topics like her appearance on The Bachelor.
Flowrite sells an AI productivity tool for email writing. To attract their target audience, they publish SEO content about writing and productivity to get organic traffic.
An online platform specifically for career focused women. Any topic you may want to read about from growing your company to branding ideas, they have it all. The founder, Jaclyn Johnson aims to create an online conference for any woman that needs support growing her brand.
Stock photography for women building their brand. You can find high quality images that match your business vision. They place an importance on visual content in today’s society, and understand how this can make or break your plan.
A Dad’s blog all about his family, tech related posts and photography. You can find reviews on youtubers that are worth tuning into, phone hacks that make family life easier and more!
Website created by a woman who decided to quit her day job. She now blogs about her personal life, and her fashion choices. You can also purchase items from her closet via the site.
Content marketing company that provides all the tools, coaching and information needed to have a successful media presence. You can purchase a variety of packages as well as free resources from them.
GeekTyrant is a movie and entertainment news website. They discuss everything from trailers to behind the scenes of movies and games.
Everything is well categorized, but the dark theme of the blog both suits and doesn’t suit the site. The theme gives a gaming blog vibe, which it is, but it’s also an entertainment blog, and entertainment blogs generally are light.
Jeremy is a writer, editor and photographer currently based out of Brooklyn. You can find articles on these topics in addition to pop culture and music.
Like big ecommerce stores, Helen’s travel blog has categories top of the fold. I like that.
Tom is the man and writer who speaks openly about his long journey with the adoption process. His experiences and posts have since branched far beyond just adoption and he’s collaborated with many big companies like Amazon.
Diane Comer writes about finding God throughout her posts and experiences. She has also written a book called “Finding Intimacy with God by Learning to Listen.” The book is a unique perspective being that Diane is now 100% deaf and is forced to hear God differently than most.
Mr. Money Mustache is exactly what it sounds like! How to be more wealthy. Find tips on doing it in a laid back and fun teaching manner. They are direct and to the point, but worth it if you have enough discipline to follow their tactics.
Supernatural is one of the most beautiful Squarespace ecommerce stores. They sell plant-based products. They share recipes that are vibrant in color, better for you, and fun to use in the kitchen through their blog!
Lili is a travel blogger but different from many of the others. She writes deeply and skips the advice on how you should travel too. More of a psychological approach on how her travels allowed her to really slow down, and feel the moment and reflect.
Olivia is a photographer that is based in the UK. She focuses on fashion, and lifestyle. You can also access her blog, listen to her podcast and find some educational resources as well.
A Travel Blogger that not only documents her travels, she also provides tips and assistance for your own trip planning. She also encourages others to start blogging and gives advice on how to become a travel blogger in specific.
Ben Thompson is based in Taiwan and highly educated in his writing in business tech and marketing analysis. He’s previously worked for companies like Apple and Microsoft before branching on his own. There is a wealth of information available for subscribers and non subscribers alike.
This is the personal blog/journal of Samantha Wills, a writer, creator, speaker, and educator, among other things. She publishes her thoughts on storytelling, New York, creativity, and more here.
Katie Anthony is the passionate blogger behind the site. Her topics include all things related to feminism, family, and social justice. Her blog is not hateful, nor is it super sweet. You can find her posts to be somewhere in the middle.
Hubspot sells a range of software and tools for marketing, sales, and customer management. And they publish expert-written content around the same topics on perhaps the most popular marketing blog in the niche, the Hubspot Blog.
Whether you have anything to do with marketing or not, you must check out this great blog to see how a successful blog looks and functions.
Olivia is a lifestyle blogger. Her blog is all about living more simply and implementing a sustainable lifestyle all the way down to the clothing she puts on her body. Her blog posts are a reflection of this general idea.
TechCrunch subscribers get an insiders look and analysis of new tech ideas, software launches and more. The company focuses on small start up companies that they can assist in being successful.
Ignis which means Fire in Latin, is a blog written by a man named Austin. His posts are heavily about his journey as a gay man that is a part of the Latter-Day Saints, a church of the Jesus Christ community.
Tieka is the blogger behind Selective Potential and she’s located in Michigan. She is a Graphic Designer during the day and traveler/blogger by night. Her posts consist of trips to various Michigan locations with a focus on lighthouses.
West Coast Aesthetic is an artsy blog written but Allison Wagner. She is a colorful blogger focusing on fashion, travel excursions and lifestyle. By day, she is an Art Director for Amazon.
Joanne Portia is the blogger and coach behind Go Fit Jo. Her posts are a reflection of her values in self love and feeling liberated in all aspects of the female psyche. You can find a variety of posts from beauty to her adventures as a Mom.
Rachael Kable is an award winning blogger for her content on mindfulness and the management of stress. She offers coaching on her practices as well in addition to a successful podcast.
Alyssa Rivers is the foodie behind the blog that was launched in 2012. You can find recipes for just about every meal, snack and dietary need in her recipes. You can even browse recipes by ingredients.
GoSquared is a software program that helps businesses grow in a variety of ways. The blog itself has tons of good reads about customer service, engineering and marketing to name a few.
Kris Smith is a former preschool teacher who is now the writer for the blog Pheasant Run. Based out of Idaho, she and her husband have a love for farmhouse style and share blogs reflecting just that.
We Heave Ho is a blog and vlog organized by Anita Devlin. Her goal is to improve and organize your life regardless of what the project is. Believing this makes room for new opportunities and overall happiness.
Spencer is well-versed in marketing, business, cars, technology and more. This website and blog shares knowledge and experience in all of those fields, in addition to personal blogs as well.
Jennifer Durbin is the author of the book series “The Clueless Chick.” These books are all about the confusing times of pregnancy and motherhood in general. Likewise, her blog posts support this view point.
In 2014, The Littlest Studio was created by Melanie. The entire site is about sewing, styling and clothes in general. You can read tips and tricks or watch video tutorials as well.
OpenAI is an AI research and deployment company. They publish news about their products and more on their simply designed blog.
Vermintide is a co-op-focused first-person shooter action video game set within the Warhammer universe. The company has made the website to give game info and links to buy for new players, plus give news on the game updates and sell merch to fans.
The blog keeps fans updated about all things Vermintide 2. The blog design, with its Caslon family fonts and dark/eerie background, gives Warhammer universe feel. Plus, the blog is very functional: there’s a search bar, categories, and an archive dropdown at the top to make discovering blog posts easy. The blog posts are well structured, with minimal text and corresponding character and game element photos.
SPI stands for Smart Passive Income and was created by a man named Pat Flynn. His company and blog aims to offer entrepreneurs education, support and ideas that will help their business flourish.
Marissa Cox created the blog Rue Rodier which is named after the first street she lived on when her blogging began. She currently writes about fashion, Paris, better life and more.
Cover Mum is a blog from a busy mom living in London that features style, travel, kids and mom life. The vibe for her readers is to write about being a busy mom while maintaining your other passions as well, and to of course look great doing it.
Blender Guru is a blog about Blender, the free and open-source 3D computer graphics software toolset used for creating animated films, visual effects, art, 3D-printed models, motion graphics, interactive 3D applications, etc.
This simple-looking Squarespace blog gets an estimated 180k visitors monthly.
The Sorry Girls is one of the most beautiful Squarespace websites overall. And this website’s blog page and post pages are as well-designed as any of its other pages.
Bethan Woollvin is an award-winning children’s book author and illustrator based in the North of England.
On her blog, she writes quick notes alongside photos/graphics. Her notes are generally a paragraph or two, so she doesn’t even have blog post pages. Everything is on the 5-column grid blog landing page.
Michael Girdley is an investor and entrepreneur. He writes quick articles on business thinking, making money, and his work in general.
This blog is by engineers for engineers. They share about system design and software architectures through the blog as well as in their newsletter.
DuckDuckGo’s Spread Privacy blog shares device privacy tips, privacy research, opinions around privacy, and updates on the DuckDuckGo search engine.
Brittany Watson Jepsen is behind this beautiful-looking interior design and decor blog. I love every design aspect, from color choice and images to fonts used, of this blog.
Luise and David started Green Kitchen Stories to share healthy and easy vegetarian recipes. Now, they also share other things like travel stories on the blog, plus they sell apps, books, and supplements through the website.
