Last Updated January 5 2024
The best writing portfolios showcase the writer’s work — may it be an author’s book, a copywriter’s print ad photo, an editor’s case study, a screenwriter’s synopses, or a journalist’s news item — in an obvious way yet in the best light.
The words on the writer’s portfolio site undoubtedly matter, but so do everything else that makes a great portfolio website, including images, animations, fonts, color scheme, whitespace, navigation…every. single. thing!
I looked through hundreds of writers’ websites. This is the collection of the best writing portfolio examples I found!
Kelsey is a copy and brand messaging consultant who also provides done-for-you copywriting services. She started as a newspaper journalist and has borrowed the interview-inspired writing style from there in her copywriting career.
Her website is the perfect blend of everything a professional copywriter’s website should have.
The homepage has all the necessary elements:
The copywriter’s portfolio page is equally good.
Then, she goes into portfolio items.
Sally is a freelance copywriter and brand identity writer. She has worked with massive companies like Dove and SendInBlue.
Her portfolio is excellent. She has neatly displayed her work in a one-below-the-other, single-column manner. Each portfolio piece has a screenshot, the job she did for the client, and a short quote from the client.
I am pretty sure her clients must have given big testimonials, and she cut it down to the core, so the website page doesn’t look crammed. That’s something to learn.
Chris is confident in his ability to deliver great copy — I don’t personally know Chris, but that’s what his portfolio website communicates. He has been writing for the marketing world for 15+ years, and his results speak for the quality he delivers.
On the homepage: Top of the fold, Chris has a confident-looking, smiling picture. Plus, there’s outstanding copywriting showcasing his writing prowess with the classic problem-solution version of the PAS formula:
Just below, there’s also a testimonial that reads, “Chris was, is, and will be the solution to my problems concerning copywriting and content generation.” What a line to immediately build authority!
The portfolio section has screenshots of his work arranged in a vertical slider layout. I am not a fan of vertical sliders because people naturally scroll horizontally, but Chris’s portfolio works — potential clients see Chris’s work in full-sized screenshots, and they know there’s more because of the thumbnails (that they can click to see the screenshot).
Still, I prefer Kelsey’s portfolio page over Chris’s because it is straightforward, + each project has a testimonial alongside it; Chris’s testimonials are on a separate page.
John Green is a bestselling author well-known for his novels The Fault in Our Stars, Paper Towns, Looking for Alaska, etc. Some of his books are also turned into popular movies.
John’s website is clean, elegant, and modern. Right at the top of the homepage is a concise bio of John (with a picture) and links to his popular books. Those links open a sort of portfolio item page that goes in-depth about the work, including a short description of the book, accolades it’s gotten, and quotes from the book’s reviews.
Mai Nguyen graduated with a Bachelor of Journalism degree from Ryerson University. Her journalistic works have been published in big-name publications like Wired and Washington Post. Besides being a journalist, she’s also an author and a copywriter.
Her homepage has two main elements in a two-column layout: a friendly, smiling photo and a bio section.
The bio section is in a third person, formal writing style, which suits her website. Personally, though, I love copywriting portfolio websites written in the first person, indicating that the copywriter wrote the persuasive words you are reading.
Mai’s portfolio page is accurately titled “Latest Bylines.” Inside, she lists the latest articles published under her name. They are organized minimally, with plenty of whitespaces highlighting her work beautifully.
Joe’s website homepage is brilliant. He has created 50+ different versions of his bio and has arranged them in a range from Less Hard Sell to More Hard Sell.
I don’t like the blurry images in Joe’s copywriting portfolio, though. The thumbnails could be high-quality:
Johnny Harris is an Emmy-nominated American filmmaker, journalist, and YouTuber known for his geopolitical series “Borders” on Vox. Post-Vox, he continues exploring global issues on his personal YouTube channel, also contributing to The New York Times, amassing over 4 million subscribers.
This site serves as a portfolio for Johnny, showcasing his work as a filmmaker and journalist. It includes a page about his biography, his works (which include Vox Borders), a link to his Presets and LUTs shop, a contact page for inquiries, a form to collect ideas (currently 404), and other typical stuff.
Gari has converted his passion for words into a profession. He is an advertising copywriter who has created digital and social ads for big brands like Lyft, CES, and P&G, among others.
Gari’s portfolio looks like a typical photography website portfolio — with good quality photos, unlike Joe’s copywriting portfolio.
Note: I expect a copywriter’s portfolio to have persuasive words on the homepage. But Gari’s work is like screenwriting — it’s presented best through a visual medium. And he does a good job of presenting his ideas in full capacity through his images and video-filled portfolio.
He writes a pretty good About page copy, though:
I am stunned by the range of things Kathryn can write. To give you an overview, she is both a fiction writer and a copywriter. If you dig into her copywriting services, here are the things she is confident in doing really well:
And she has done these for a range of clients. Her portfolio includes brands in categories like agency, beauty & skincare, fashion, food, homeware, photography, tech & software, etc.
She also runs a book club, a podcast, and her own blog!
How do I know so much about Kathryn? Through the copywriter’s well-structured website!
The homepage has a left sidebar to navigate to important pages - portfolio, about, contact page, podcast, etc. All pages have well-written, scannable copy and a clear hierarchy. She also uses other elements like filters to make the website easy to navigate:
Cassidy writes for personal finance brands, specifically those serving women, people of color, and underserved communities. Her services include writing articles, sales copy, and UX writing.
The copywriter’s website is a one-page website/landing page with a clear hierarchy. The sections (from top-to-bottom) are listed in the navigation bar with jump links: Welcome > Clients > Services > About > Portfolio > How It Works > Contact.
Through the page, you’ll learn about Cassidy’s experience with debt and getting out of it, her writing experience and background, client testimonials, and more. At the bottom, there’s her writing portfolio section, in a three-column layout:
Each portfolio item has a suitable title and a minimal description. Some even have numbers/results of her work, which is sort of like mini-case studies. Examples: ‘the open and clickthrough rates increased’, ‘14 of the 16 people I contacted replied — a stellar conversion rate for cold pitches’, etc.
Kayla is a Minneapolis-based copywriter who helps creative entrepreneurs and small businesses with personality-packed, impactful copies.
Her writing portfolio page includes case studies as well as a list of portfolio items. The mentioned case studies showcase trust-infusing testimonials from the clients at the top – example: ““Your website copywriting helped us reach $1.9 million in the following year!””
James Schlesinger is the creative director, account director, project manager, marketing director, brand strategist, head of new business, finance director, office manager, copywriter, and probably more at Vibe Copy. He is a former actor, so this totally makes sense:
After seeing the about page, his portfolio page looks a bit lame, though, doesn’t it?
When marketers, copywriters, and authors speak highly of someone’s copywriting prowess, you know they are a darn good copywriter. Adele Costa, aka The Copy Canary, is that someone.
Adel’s writing portfolio page is filled with a range of work in a nice two-column format. You can click each portfolio item to see the case study of the work.
Alisha Selena is a copywriter with a fun personality and a passion for the power of words. Her copywriting offerings range from blog writing to radio advertisement scripts.
Alisha’s website is more of a copywriter’s resume website, but she also has a nice portfolio page that features her magazine work, sales presentation work, email & social posts, and more.
“Stuart Writes Copy” — the website title says it all.
“I MAKE YOU SOUND FANTASTIC” — the hero text sells the offering.
And whatever more needs to be said and shown, Stuart says and shows through his portfolio of web, email, social, and print work.
Lauren is a Senior UX Content Strategist at NerdWallet. Sometimes she also copywrites for NerdWallet.
I like the different-from-usual-writing-portfolios font, the UX design portfolio, and everything. But I don’t like this dropdown much:
Margaret is an experienced medical writer and writing coach who is passionate about helping readers stay in the loop through simple health news. She has written for Forbes Health, WebMD, Verywell Health, Medical News Today, Healthline, and many similar sites.
The copywriter’s portfolio communicates exactly that with a big list of some of her top posts.
Drew started off as a web content editor and moved up the ladder as a copywriter, senior copywriter, and associate creative director. Now, he is the owner and creative director of bond creative + branding, a creative services, and marketing studio. You can see all the work he has done throughout the years on his portfolio website.
I love Jonathan’s hero text: “The world’s best freelance brand voice copywriter. And other slight exaggerations.” At the very least, it tells his profession and how good he is at it.
The portfolio of this writer shows just the logos of his clients. You’ll have to hover over the logo to see what he has done for the client and click on the portfolio item to see the case study of his work.
Freelance writer and health coach Locke Hughes, is the author of “Melatonin: The Natural Supplement for Better Sleep.” Her wellness articles have been featured in popular publishing’s such as Shape and Women’s Health Magazine.
You can see more of her work from the “Recent Articles” dropdown on her site.
Quotidian Writer by Diane Callahan offers videos and articles filled with practical advice to assist aspiring authors in improving their writing craft and becoming published. Diane is a developmental editor and ghost plotter, and her niche-popular YouTube channel, Quotidian Writer, provides practical tips for aspiring authors.
This is the portfolio of copywriter Andy Mendes. It’s made with Format, one of the two best portfolio website builders.
Ally Denton is a freelance writer located in Indianapolis with a portfolio in editorial, copywriting, and content writing. She’s also a musician performing at live events and a yoga teacher offering group and private lessons.
I like the simple design of her portfolio pages. It’s just a test list of her works with links to them.
Rod offers copywriting, content strategy, and ghostwriting services. His website is different than your typical copywriting portfolio site, and I dig it.
Ryan has over 25 years of experience in IT and Medical Simulation support. Now, he is a healthcare and technology copywriter. He uses a one-page Carrd website to introduce himself and then has a CTA to his notion page for portfolio.
I am not a fan of having the portfolio page separate from the main site, but maybe Ryan realized that he couldn’t have a solid portfolio on Carrd after he made the site.
Side Note: Ryan’s website title is Austin Copywriting. It’s probably for SEO purposes to rank for copywriting-related local search queries in Austin. But people may confuse the site as if it’s from a person named Austin (like the one below).
Austin is a Brooklyn-based copywriter who has worked with brands like Starbucks, YouTube, and Google Maps. He doesn’t have a dedicated portfolio page; instead, his website’s sidebar acts as navigation to his best work.