Last Updated November 10 2023
Blogging is storytelling. And a good blog design becomes a part of the stories you tell.
The keys to a great blog design remain the same across categories:
This is my collection of inspiring blog design examples — let’s get into it! If you want to read about blog inspiration in general (and not “blog design inspiration”), check out blog examples.
Deem is an online journal and blog that’s explorative of all topics related to design. They feel that design is everywhere and covers topics that combine design with people, brands, and the world overall.
This design-focused magazine/blog website’s planner/designer nails everything about the blog, from the name to the blog landing page and post page design:
Besides, I love how the whole style of the post changes depending on the topic/graphic used. For example, here, the background color is a light shade of brown, the font color is brown, and the font is ITC Cheltenham Pro:
In contrast, this article uses a black background and a simpler white font to fit the art and the topic of the story:
Overall, Deem is a perfect blog example to draw inspiration from.
Meiwen is a professional designer and photographer who features travel, people, editorial, and interior photography. We have included Meiwen’s website in multiple collections, including photography website examples, service website examples, Squarespace portfolio examples, and more. Here it is once again due to its excellent blog design.
The blog landing page uses a vertical masonry three-column layout to display all blog posts. Each column item includes the blog post cover image (generally, a picture Miewen clicked), a title, a short description of the post, and clickable category labels of the corresponding post.
The blog posts don’t follow your typical F-shaped reading pattern; in fact, there’s no pattern to it. But it’s easily scannable and looks beautiful because of short text blocks and big images sprinkled throughout (for story purposes):
The One Magazine blog is focused on fashion and design but in an ethical and green way. You can find posts reflecting the modern woman and her simplistic lifestyle.
Most of One Magazine’s blog posts have negligible text. They are pretty much an image gallery where photos are placed in an aesthetically-pleasing yet random manner. However, in articles where there is text, the text section is in the center with a typical left alignment, like here:
All the photos are professionally shot, and the typography is sophisticated, representing the magazine’s brand excellently.
Janna Bishop and Shira McDermott started Flourist in 2013 to celebrate grain and beans in their purest form. They sell fresh flour free of chemicals through a beautiful Shopify store.
On their ‘Our Story’ page, they write: “We share the tools, education and community people need to access, cook and eat nutritious, whole food.”
One of the ways they fulfill their “education” promise is through this recipes blog.
They publish well-written and well-formatted recipes on the beautiful Shopify blog. The blog posts page is a typical two-column web page, with a central part where recipes go and a right sidebar where they have CTAs to related products and recent articles. The recipes are concisely put, and the cover images are a great example of good food photography.
I also like the tiny features of this blog. For example, the clearly labeled “Search recipes & guides” search bar at the center of the blog is unmissable. Similarly, each blog post also has a “Print Recipe” button that enables you to download/print a text-only PDF of the recipe — it’s a tiny but very useful feature for the readers!
Eric Bandholz started Beardbrand to build a community. He started as a blogger to share his knowledge on growing and styling a beard and has since grown to become a Shopify DTC merchant.
The blogging still continues, though: The beautiful Urban Beardsman blog is a central hub for anyone interested in growing & styling cool beards. At its peak, the blog drove over 800k organic monthly visitors! [See more Shopify Blog Examples to find ecommerce brands driving massive traffic with blogging and SEO.]
The blog post page design is like any good one: readable fonts, structured text, everything.
However, the blog landing page is a bit unique. It’s divided into two equally proportioned columns — one just has the blog name; the other has scrollable sections of blog posts with titles and cover images.
Joanna Goddard created A Cup of Jo as a hobby many years ago while she worked as a writer for Glamour magazine. Due to its’ popularity, it became her full-time job, and she now writes about anything she wishes, from relationships to travel. The site has evolved over the years, though: Jo now has a team writing alongside her for the blog.
The blog is well-designed and well-structured. You can look at articles in a particular category, search for specific keywords, or read the most popular blog posts from the sidebar links.
Ali Abdaal talks about productivity everywhere, including on his very popular YouTube channel, his podcast, his course, his newsletter, and his blog.
Since organizing is a part of productivity, it’s no wonder his blog is well-organized. You can hover over “Articles” in the navigation bar to see all the blog categories. The blog landing page minimally shows just the top 3 articles for each category; you can read more articles by clicking the associated CTAs. Each blog post page has a table of contents section, other topics on the sidebar, a CTA to join his newsletter, etc.
Mikaela Reuben publishes to-point recipes on her simple yet colorful-looking food blog. She uses an unusual 6-column grid for the blog landing page, but it never feels overwhelming because of simple food photos, 2- word titles, and needed whitespace.
Mikaela’s blog is very reader-friendly, not only because it uses readable font and familiar structure but also because it does exceptionally well at the “discoverability” factor. Readers can easily find her most popular recipes; search for specific recipes; and filter recipes by ingredients used, special diets, and dish type. She also labels all her recipes by diet types (Sugar Free, Gluten Free, etc.).
Benedict Evans is a tech blogger with educational articles on a variety of sub-topics. You can subscribe to his newsletter for weekly updates and notes on his recent posts.
The blog looks sleek and minimal with the simple text-only, red and black on the white background colors. But I don’t like that it doesn’t have a search bar at the top or tags/categories alongside all the essays. I know it’s meant to be a newsletter, but having the option to discover previous work helps readers.
Kelsey is a copy and brand messaging consultant who also provides done-for-you copywriting services. She started as a newspaper journalist and has borrowed the interview-inspired writing style from there in her copywriting career.
Her website is one of the best copywriter’s portfolio websites, i.e., all elements of her website are well-designed, including her blog, where she shares tips about copywriting, freelancing, etc. However, Kelsey also repeats the same mistake Benedict does — the blog scores low on the “discoverability” front.
CONCEPTKICKS showcases the latest developments in the footwear industry. They spotlight different artists’ designs, concepts, and samples throughout their social media and other communication channels, including blogs.
The blog page, as well as blog post pages, look absolutely stunning. The landing page has a simple three-column grid and minimal descriptions for each post. And each blog post has beautiful photography of the concepts, the craft, the craftsmanship, the branding, etc., of the footwear or the topic at the center:
If the website had gotten the functional aspect of the blog right (by bettering discoverability with a search bar, categories, etc.), this one would definitely have been in the top 5 of this “blog examples worth looking up to” list.
Brooklinen is a beautifully-designed Shopify store through which they sell bedding, bath, decor, and loungewear items.
The Brookliving Blog is equally gorgeous. They publish relevant listicles, guides, etc., with beautiful photos and click-to-a-store-product-focused content.
Babish Culinary Universe, more popularly known as Binging With Babish, is a popular (almost 10 million subs!) food recipe YouTube channel by Andrew Douglas Rea. They also have a blog where they publish recipes.
The blog posts are well-executed — they are concise yet in-depth, with everything written step-by-step:
Austin Kelon is famous for his non-fiction trilogy Steal Like An Artist, Show Your Work, and Keep Going. His physical book covers and dimensions of the book are a work of art itself.
Unlike most authors’ websites, Austin puts his blog at the center. Here’s why: He built an audience online, unlike traditional authors. His followers visit the website to read his blog; that’s why the blog is the homepage. The website’s purpose is to serve the visitor — and by that definition, Austin’s website is excellent.
The Needle Drop is primarily a YouTube channel by Anthony Fantano. He gives reviews on the latest in rock, pop, electronic, metal, hip-hop, and experimental music.
The Needle Drop blog website has just posts with his YouTube videos embedded in it. If you keep the unusual blog content aside, there’s a lot you can learn from this blog.
The blog design and structure are fantastic. I love the background color (yellow), the 3D text blog title, the thick borders around each block, the bolded-looking titles, the font choice, etc. Structure-wise, the categories are accessible right at the top, and you can search for music reviews by genre and year from the sidebar.
The Zion Adventure Photog website shares the best that Zion National Park and Southern Utah offer. It’s primarily a website of a team of photographers showcasing their work and selling their photography services, but they also have a blog where they share about their hikes and adventures.
The blog checks most of the boxes. The style is consistent throughout the website; articles are well-categorized and discoverable; the blog posts follow an obvious structure and are filled with photographs to showcase their expertise, etc.
Unheard Voices: Narratives of Migrant Women of Mumbai is a storytelling platform aimed at highlighting the aspirations of migrant women workers.
The blog landing page doesn’t have blocks of blog post thumbnail, title, description, and CTA to read more. Instead, it’s a continuous, horizontally scrolling map of stories with great graphics. Each story ends with a CTA that shows the whole story in a video format.
It’s not the most ideal blog for blog design inspiration, but it is unique and teaches a thing or two about how to combine stories with design.
AAKS is another Squarespace ecommerce store. They publish the latest news regarding their company, products, and collaboration on the website.
The AAKS blog page radiates vibrant storytelling through its vivid imagery, representing the brand’s African heritage and handcrafted design ethos.
The straightforward grid layout enhances readability and navigation, while the soft color palette ensures a calming reading experience. Brief post descriptions coupled with compelling images entice readers to delve deeper.
All in all, this blog design effortlessly marries AAKS’s brand narrative with user functionality.
Traveling Mitch is a travel blog created by Christopher Mitchell. You can find posts featuring tips, stories and beautiful photography of the places he visits which include many locations in Canada.
The blog has a user-friendly design focusing on visual storytelling through captivating travel photos. The homepage features different destinations, reflecting the blog’s storytelling style. High-quality badges and logos add credibility to the blog.
The layout is straightforward, and the design combines personal touch with professional appeal, making it attractive for travel enthusiasts.
The Good Trade is a lifestyle brand born in Los Angeles in 2014. You can read a ton of their articles on the site that all revolve and echo living an intentional lifestyle.
The website is elegantly designed with a neutral color palette, high-quality images, and a grid layout, making it easy for users to navigate. With a mix of articles, product reviews, and daily newsletters, it offers valuable insights and tips for those seeking a more sustainable and intentional lifestyle.
The company called TED is one that focuses on new, forward moving ideas and educational content for its community. Among the blogs you will find a little bit of everything ranging from women’s rights all the way to finances.
With its iconic red and black color scheme, the design feels both professional and approachable. The layout promotes ease of access to a plethora of articles, ensuring readers can quickly find topics of interest.
The use of distinct categories like ‘Countdown’ and ‘Nexus’ helps segment the vast amount of content, and the high-quality images accompanying each post act as attention grabbers. The design clearly embodies the TED brand’s essence, which is about spreading innovative and transformative ideas.
Kate is a vegetarian foodie who’s been cooking up a storm and sharing her recipes with others since 2010. Her blog, as well as her cookbook, focus on whole foods and having fun when exploring the art of cooking.
The design embraces a clean and focused approach, spotlighting vibrant images of food. The primary focus is clearly on the recipes, which are neatly organized and easy to follow. The sidebar with a picture and short description of the blogger adds a personal touch, making readers feel more connected to the author.
Sharleen is an opera singer and a blogger with separate websites for both. She is originally from Canada and now resides in New York and blogs about beauty, fashion and other topics like her appearance on The Bachelor.
This blog uses a minimalistic design, using a white backdrop that emphasizes striking images and simple graphics. The personalized logo gives a touch of individuality, while the use of grid layouts offers easy navigation.
The highlighted “Most Recent” sections allow readers to quickly access the latest posts, and the consistent image styles bring a sense of cohesion to the content. An embedded Instagram feed at the bottom provides a real-time, dynamic element to the design.
Flowrite sells an AI productivity tool for email writing. To attract their target audience, they publish SEO content about writing and productivity to get organic traffic.
The blog features a clean and organized layout with articles presented in card format. Each card displays a preview image, article title, and brief description, categorized by color-coded backgrounds.
The overall design is modern with a muted color palette, promoting easy navigation and readability.
An online platform specifically for career-focused women. Any topic you may want to read about from growing your company to branding ideas, they have it all. The founder, Jaclyn Johnson aims to create an online conference for any woman that needs support growing her brand.
With a fresh and vibrant design, Create & Cultivate captures the essence of a community-driven platform catered to ambitious women.
The blog’s layout, combining captivating images with text, guarantees a comfortable reading experience. Its well-defined sections, from interviews to the latest insights, facilitate effortless content discovery, showcasing a blend of aesthetic appeal and functionality.
Content marketing company that provides all the tools, coaching and information needed to have a successful media presence. You can purchase a variety of packages as well as free resources from them.
Copyblogger’s web design exudes a professional aura, perfectly aligning with its content marketing niche. It employs a clean grid layout with distinct fonts and concise article summaries, offering readers both comfort and simplicity. The neutrality and streamlining of its design underscore its trustworthiness and authority in the content marketing realm.
GeekTyrant is a movie and entertainment news website. They discuss everything from trailers to behind the scenes of movies and games.
Everything is well categorized, but the dark theme of the blog both suits and doesn’t suit the site. The theme gives a gaming blog vibe, which it is, but it’s also an entertainment blog, and entertainment blogs generally are light.
A clear and legible font choice ensures content is easily readable against the dark background. Prominent categories like ‘Comic Book,’ ‘Horror,’ and ‘Sci-Fi’ provide a straightforward navigation experience, and the design, with its consistent use of imagery and color, reinforces the blog’s identity as a hub for all things geek.
The design is not only a reflection of the content but also an extension of the geek culture it celebrates.
Like big ecommerce stores, Helen’s travel blog has categories top of the fold. I like that.
The blog design conveys adventure through vibrant imagery, clear font, and intuitive layout. Featured posts, vivid photos, and distinct sections make it easy to navigate. The design captures the wanderlust essence and maintains simplicity, focusing on captivating stories and travel tips.
Tom is the man and writer who speaks openly about his long journey with the adoption process. His experiences and posts have since branched far beyond just adoption and he’s collaborated with many big companies like Amazon.
Unlikely Dad is a vibrant representation of modern parenting, capturing attention with its clear fonts juxtaposed against a white backdrop and complemented by engaging imagery. These candid snapshots underscore the blog’s themes of the joys and challenges of adoption and fatherhood.
The layout is structured yet flexible, providing easy navigation options at the top and integrating features like an Instagram showcase. This ensures that the user journey is both visually appealing and functionally efficient, resonating with the blog’s target audience.
Diane Comer writes about finding God throughout her posts and experiences. She has also written a book called “Finding Intimacy with God by Learning to Listen.” The book is a unique perspective being that Diane is now 100% deaf and is forced to hear God differently than most.
The blog provides readers with a tranquil experience through its minimalist design, enhanced by soft floral motifs. The chosen delicate palette and elegant font seamlessly match its spiritual theme, inviting readers to introspection and deeper exploration of the content.
The design focuses primarily on content, ensuring that it’s the focal point for visitors. The intuitive structure with clearly marked navigation sections facilitates effortless browsing.
Mr. Money Mustache is exactly what it sounds like! How to be more wealthy. Find tips on doing it in a laid back and fun teaching manner. They are direct and to the point, but worth it if you have enough discipline to follow their tactics.
The site exudes a rustic charm with its wooden textured background and distinct readable font. This rugged, old-school feel aligns perfectly with its theme of frugality and making wise financial decisions.
The blog website layout is clean and straightforward, presenting posts in a chronological fashion. Additionally, the sidebar provides clear navigation elements, aiding in user-friendliness and promoting easy access to valuable financial insights and discussions.
Supernatural is one of the most beautiful Squarespace ecommerce stores. They sell plant-based products. They share recipes that are vibrant in color, better for you, and fun to use in the kitchen through their blog!
Supernatural’s website is a delightful blend of vivacity and clarity. Its vibrant imagery immediately grabs attention. The clear categorization, from shopping to recipes, ensures users can navigate the site’s offerings with ease. The grid format, combined with concise descriptions, makes for a visually engaging yet informative browsing experience.
Lili is a travel blogger but different from many of the others. She writes deeply and skips the advice on how you should travel too. More of a psychological approach on how her travels allowed her to really slow down, and feel the moment and reflect.
Lili’s Travel Plans offers an inviting and personal touch, evident through its handwritten-style logo and delicate illustrative motifs.
The website effectively combines personal travel shots with engaging blog post titles, creating an immersive storytelling vibe. Its soft color palette, combined with clear, readable fonts, offers comfort in reading. Moreover, the strategic placement of social media icons and search functionality ensures that users stay connected and find what they’re looking for with ease. The design exudes a sense of wanderlust, perfectly aligning with the blog’s theme.
Olivia is a photographer that is based in the UK. She focuses on fashion, and lifestyle. You can also access her blog, listen to her podcast and find some educational resources as well.
The Olivia Bossert site elegantly captures the essence of professional photography portfolios. The grid structure ensures easy navigation, allowing the visitor to instantly grasp the variety and style of her work.
Each image serves as a visual entry point to more detailed content, and the minimalist header with clear tabs ensures that the photographs remain the central focus. The design speaks of sophistication and artistry, embodying both form and function to offer a seamless user experience.
Hubspot sells a range of software and tools for marketing, sales, and customer management. And they publish expert-written content around the same topics on perhaps the most popular marketing blog in the niche, the Hubspot Blog.
Whether you have anything to do with marketing or not, you must check out this great blog to see how a successful blog looks and functions.
Vermintide is a co-op-focused first-person shooter action video game set within the Warhammer universe. The company has made the website to give game info and links to buy for new players, plus give news on the game updates and sell merch to fans.
The blog keeps fans updated about all things Vermintide 2. The blog design, with its Caslon family fonts and dark/eerie background, gives Warhammer universe feel. Plus, the blog is very functional: there’s a search bar, categories, and an archive dropdown at the top to make discovering blog posts easy. The blog posts are well structured, with minimal text and corresponding character and game element photos.
Blender Guru is a blog about Blender, the free and open-source 3D computer graphics software toolset used for creating animated films, visual effects, art, 3D-printed models, motion graphics, interactive 3D applications, etc.
This simple-looking Squarespace blog gets an estimated 180k visitors monthly.
The Sorry Girls is one of the most beautiful Squarespace websites overall. And this website’s blog page and post pages are as well-designed as any of its other pages.
The blog page is well-categorized into her main blog categories - makeovers, fashion, home decor, upcycle, etc.
And the blog post pages make great use of images and text to tell effective stories.
Bethan Woollvin is an award-winning children’s book author and illustrator based in the North of England.
On her blog, she writes quick notes alongside photos/graphics. Her notes are generally a paragraph or two, so she doesn’t even have blog post pages. Everything is on the 5-column grid blog landing page.
This blog is by engineers for engineers. They share about system design and software architectures through the blog as well as in their newsletter.
I like the visual hierarchy of this blog. At the top, they describe the blog in big, bold fonts. Next, you’ll see a “Get started with our best stories” section that presents, well, their most successful stories. And then there is the “See what we’ve written lately” section showcasing the latest blog posts in reverse chronological order.
Brittany Watson Jepsen is behind this beautiful-looking interior design and decor blog. I love every design aspect, from color choice and images to fonts used, of this blog.
Bryan Maniotakis’s blog showcases well-designed products.
The site’s minimalist design and color scheme draw attention to the photographs. The navigation bar is also minimalistic with only two options, simplifying the user experience.