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Wix Pricing

Here is everything you need to know about Wix's pricing.

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By Steve Benjamins | Updated Jan 5 2024

This article is a deep dive on Wix pricing. It covers everything you’ll need to know.

I’ll help you: 

  • Find the right plan
  • Understand what functionality is included in each plan
  • Figure out what Wix costs 

I’ll also answer questions like: 

  • Is Wix expensive? 
  • What are the downsides of the free plan? 
  • Is it easy to cancel your Wix account?

Let’s go!

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What Is Wix? is the most popular website builder by market share. Its closest competitor is Squarespace.

Wix is often used for small businesses, portfolios, personal websites and more.  

One big difference between Wix and other website builders is that Wix gives the user plenty of customization options. For example, you can move any element to anywhere on a page with the editor.This is different from most website builders. You can read more about this in my Wix review.

Wix lets you move any element to anywhere on a page.

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What is Included In A Wix Website Plan?

Wix is a website builder and website builders are all-in-one solutions.

Website builders like Wix include most things you’ll need in a typical website: templates, hosting, forms, ecommerce, photo galleries and more.

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Wix Pricing Plans: What Is The Best Plan?

Here’s the thing: the best Wix website plan is whatever works for you.

So in this section I break down the important differences between each Wix paid plan.  

A couple notes: 

  • Wix advertises the monthly cost of annual plans on their pricing page. It’s confusing. You’re not able to see the actual price of monthly plans until you hit checkout.
  • You get a free domain name for the first year if you choose an annual plan. This is available for every plan except for the Connect Domain plan. (This must be for a new custom domain name— you can’t use this to renew an existing domain name.)
  • Wix’s ecommerce plans start at $27 / month with the Business Basic plan.
  • All ecommerce plans (Business Basic, Business Unlimited and Business VIP) also include online store tools for bookingsticket salesrestaurant ordershotel reservations and artist ecommerce features. 
  • All plans include a free SSL certificate. 
  • Wix includes $600 in ad vouchers for several plans: $500 Google Ads (with a $500 purchase) and $100 Bing Ads. These vouchers need to be used within 2 months or they expire. 
  • Wix has a 14-day money-back guarantee.
  • You can have multiple Wix websites, but upgrading only affects one website. You’ll need to upgrade each website individually. 

Connect Domain Plan

  • Note: Connect Domain is not available in every country. 
  • Includes an ad on your website (see below for what the ad looks like).
  • Storage space: 500 MB
  • Bandwidth: 1 GB
  • Good for: At $5 /month this plan is cheap. I’d recommend most people avoid it due to it’s low bandwidth and advertisements. The one upside? It let’s you connect a domain name. 

This is what the Wix Ad looks like on the \\\\*Connect Domain\\\\* plan.

Combo Plan

  • Storage space: 3 GB
  • Bandwidth: 2 GB
  • Good for: This has everything you need for a website but the 2 GB bandwidth limitation could be a challenge— especially since the Wix template we tested was 1.4 MB.

Unlimited Plan

  • Storage space: 10 GB
  • Unlimited bandwidth
  • Includes: Site Booster App, the Visitor Analytics App and a $300 Ad Voucher (split between Google Ads, Bing Ads and Uberall).
  • Good for: This is the plan we recommend for most websites. It’s the first plan with unlimited bandwidth and it includes plenty of storage. 

VIP Plan

  • Storage space: 20 GB
  • Unlimited bandwidth
  • Includes: Priority Customer Care, Site Booster App, the Visitor Analytics App, Professional Logo, Social Media Files and a $600 Ad Voucher (split between Google Ads, Bing Ads and “local listings”).
  • Good for: The reason to upgrade to Wix’s Pro Plan is to get access to the priority support (Priority Customer Care)— which let’s you skip the line on phone support. 

Business Basic Plan

  • The cheapest ecommerce plan.
  • Unlimited bandwidth
  • Storage Space: 20 GB
  • Includes: $300 Ad Voucher (split between Google Ads and Bing Ads).
  • Good for: Starting out in ecommerce. You’ll need to upgrade for some features: selling subscriptions, dropshipping, automated sales tax and advanced shipping. 

Business Unlimited Plan

  • The next step up in ecommerce. 
  • Unlimited bandwidth
  • Storage Space: 35 GB
  • Includes: $600 Ad Voucher (split between Google Ads and Bing Ads).
  • Good for: Gives you access to additional features: selling subscriptions, dropshipping, automated sales tax and advanced shipping.

Business VIP Plan

  • Ecommerce with priority support. 
  • Unlimited bandwidth
  • Storage Space: 50 GB
  • Includes: $300 Ad Voucher (split between Google Ads and Bing Ads).
  • Good for: Gives you access to priority support and customized reports.

Wix Enterprise

  • Wix Enterprise is not for most users. It is a custom solution for big brands and starts at $500 / month. It is similar to Shopify Plus and includes a dedicated account manager.

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Wix's Free Plan

Wix offers a free plan but it has limitations you should be aware of: 

  • It includes an advertisement on your website.
  • The free subdomain ( isn’t very clean.
  • There is a 500 MB bandwidth limit on free websites. This is quite low— especially since one Wix template we tested was 1.4 MB.
  • You’re not able to install Google Analytics.

What do Wix Ads on free websites look like? 

The Wix ad is anchored to the top of your page— so it scrolls alongside your visitors. Here’s an example:

This ad scrolls alongside free Wix websites.

Wondering how this compares to other free website builders? Read our free website builders roundup.

Is Wix free forever? 

Yes. Wix provides a free website indefinitely. They will not force you to upgrade to a Wix premium plan.

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Is Wix Expensive?

Does Wix give you good value for money? Yes. Is it expensive? Objectively not, but…

The cheapest plan on Squarespace (Wix’s biggest competitor) is $16 / month if you are on an annual term). Combo, Wix’s cheapest plan is also $16 / month for an annual term. 

But here’s the thingCombo has a 2GB monthly bandwidth limit. Squarespace’s cheapest plan doesn’t have any such limit. 

“Combo has a 2GB monthly bandwidth limit. Squarespace’s cheapest plans have no such limit. ”

So really the plan that is most comparable to Squarespace is Wix’s Unlimited plan, which costs $22 / month for the annual term. In this sense, Wix is expensive

Note: Wix does offer a Connect Domain plan in some countries, but it includes an advertisement on your website and even lower bandwidth limits. 

Want to look deeper into price comparisons? Check out our Cheapest Website Builder roundup.

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Promotions: How often does Wix offer 50% off?

Wix offers 50% off as often as every two weeks.

For example, I signed up to Wix and was served a Limited Time Offer that expired on February 3:

This offer expired on February 3rd.

This offer expired on February 3rd.

… Another 50% off Limited Time Offer was back by February 17!

The next time I logged in was May 12 (I didn’t check in March and April) and there was yet another Limited Time Offer! So don’t stress too much about hitting the Limited Time Offer window.

The offer was back again when I logged in in May.

The offer was back again when I logged in in May.

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Registing Your Domain Name With Wix

Registering a domain name with Wix costs $14.95 / year

Private Registration for your domain name costs an additional $9.90 / year

The first year of domain names are free if you purchase an annual plan.

What is Private Registration? 

Domain names must have up-to-date contact information for the public Whois database (this is a requirement). This contact information is accessible to anyone (including marketing firms and spammers) but with Private Registration the public contact information will not be your contact information.

Do you own your domain name? Or does Wix?

You do. Wix is just helping you register the domain name— the domain name is yours and you move it to another domain name registrar at any time.

You can also add your own domain name from another provider. This can be a bit intimidating but Wix has a helpful guide to doing that.

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Hosting Email With Wix

If you register your domain name with Wix, you can set up a custom email address with Google Workspace (example: 

Google Workspace (previously called Google G Suite) lets you host your custom email address with Gmail software. I use Google Workspace and I highly recommend it.

Each mailbox costs $6.50 / month or $48 / month on a yearly term (saving you $6). Wix often runs an offer to get 50% off your first year on annual plans.

Annual Billing $72
Monthly Billing $6.50
Adding Google Workspace.

Adding Google Workspace.

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What is Wix Ascend?

Update: From February 1st, 2024, Wix has removed Ascend as a standalone package and moved most of the Ascend features inside the paid plans.
The email marketing plan is now sold separately. These are the email marketing plan packages:
  • Free ($0/month): Send 200 marketing & automated monthly emails. Comes with Wix branding.
  • Essentials ($10/month): Send 500 marketing & automated monthly emails. Removes Wix branding.
  • Core ($24/month): Send 5,000 marketing & automated monthly emails.
  • Advanced ($49/month): Send 1,000,000 marketing & automated monthly emails.

Wix Ascend was a package of marketing tools available as an additional product to your website.

There were four Wix Ascend plans available ranging from free - $49 per month: 

Wix Ascend plans.

Wix Ascend plans.

The suite of tools included: 

  • Contacts — Like a CRM for anyone who interacts with your website and business.
  • Members — Adds membership functionality to your website.
  • Wix Inbox — Manage live chats and form submissions.
  • Wix Chat — Add live chat to your website.
  • Wix Forms — Paid plans add more form builder functionality (example: accepting online payments). 
  • Wix Automations — Create triggers and and actions for marketing automations. Similar to Zapier. 
  • Wix Invoices & Price Quotes — For sending quotes and invoices to customers.
  • Tasks — A to-do list app.
  • SEO Wiz — An SEO tool. Basically like a checklist wizard.
  • Email Marketing — Wix’s own email marketing tool. 
  • Social Posts — A tool for creating social media assets. 
  • Marketing Integrations — Easily connect with tools like Google Analytics and Facebook Pixel.
  • Logo Maker — A free tool to create professional logos.

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Wix App Market

The Wix App Market is an app store with about 500 apps. Some apps are made by a third party, and some are created by Wix. Some are free, and some are premium apps. 

Here are some example apps:

  • Get Google Ads ($75 / month) — Makes it much easier to advertise your website on Google Ads.
  • Wix Site Search (Free) — Adds a search engine to your website. 
  • Simple Push Notifications (Free - $20 / month) — Allows you to send push notifications to your visitors.

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What is Editor X?

Editor X was originally called Corvid— until Wix wisely did a brand pivot during the Covid-19 pandemic. 

It’s a completely separate tool from the Wix website builder. It’s more of a front-end design tool, similar to Webflow. It has a steeper learning curve but allows for much more design flexibility. 

It has its own pricing plans that are divided into Website Plans and Business & Ecommerce plans.

Editor X pricing - Website Plans

Editor X pricing - Website Plans

Editor X pricing - Business & eCommerce Plans

Editor X pricing - Business & eCommerce Plans

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Wix Pricing By Country

Wix offers plans for much cheaper in many other countries.

Here’s the Wix plan pricing breakdown of the top 15 countries our visitors visit from:

Country Per month price of Wix’s Combo plan (Annually)* Approx. price in USD
United States $16 $16
India 125 INR $1.5
United Kingdom £7.50 $9
Canada $16 $16
Philippines 199 PHP $4
Australia AU$15 $10.5
Pakistan PKR249 $1
Germany €11.90 $13
Malaysia US$8.50 $8.50
France €12 $13
Nigeria 3,000 NGN $6.50
Netherlands €11.90 $13
Indonesia US$8.50 $8.50
Bangladesh 299 BDT $3
Spain €11.90 $13

*Wix shows its pricing page based on your IP address/geolocation. I used a VPN to confirm the pricing in each country, but I had to trust third-party data in a couple of places because the VPN didn’t have servers there.

Frequently Asked Questions

Does Wix have student pricing?

Wix offers a 50% discount on annual plans for students. See Wix for Students.

Also read: The best website builder student discounts

Is Wix more expensive than Wordpress?

It's hard to say because they are priced much differently. Wix is an all-in-one package. Wordpress is free but you pay for hosting, themes and plugins— so each Wordpress website costs differently.

Is Wix's ecommerce plans more expensive than Shopify?

On a monthly term, Wix's Business Basic plan ($27/month) is just slightly cheaper than Shopify's Basic Shopify plan ($29/month).

Learn more: Wix vs Shopify pricing

How to cancel a Wix account?

This support doc explains it but I can confirm I bought and cancelled a Wix account with my own credit card and cancellation was easy and transparent!

Do freelancers use Wix?

Many freelancers use Wix for website building. These partners can get 20% off of their websites.

Does Wix charge transaction fees?

Wix does not charge transaction fees on any ecommerce plans. There is of course still a credit card fee that is paid to a 3rd-party payment provider such as Stripe or Paypal.

Can you pay with a credit card?

Yes. You can pay for Wix with a credit card.

Can you pay with Paypal?

No. You cannot pay for Wix with Paypal— at least not in the US store where we tested.

Can you pay with debit?

No. You cannot pay for Wix with a debit card— at least not in the US store where we tested.

Can you pay with Discover Cards?

Yes. You can pay for Wix with your Discover Card.