Wix has seven different plans— four are for general websites and three are for ecommerce:
The first thing to point out is that Wix advertises the per month cost of an annual plan. So the price you see on the pricing page is not the monthly cost— it's the annual cost divided by twelve:
So to make the prices clear, I put together this table that explains exactly what you can expect to pay for each plan:
Now let's go through each plan and explain who it's for. Remember: each plan has a 14-day free trial, so you can always try before you buy.
The two cheapest Wix website plans are pretty limited— while the more expensive plans are strong.
At $5 / month, the Connect Domain plan is cheap for a reason. It's quite limited and includes two Wix brand ads on your website— lame. This really feels like a plan designed to get you to upgrade.
The Combo plan is ad-free but it limits you to 2 GB of bandwidth each month. Every time someone visits your website, they use up bandwidth. An average Wix page is 1.4 MB so I'd estimate you wouldn't want more than 25 visitors per day to your website.
Wix says the Unlimited plan is their most popular plan and I believe it— it's the first plan with unlimited bandwidth, so it's a plan that will be reliable for most small businesses. I'd recommend most people use the Unlimited plan.
The VIP plan is twice the price of Unlimited but has two main benefits:
- Priority Support — Your support tickets and support calls are automatically pushed to the front.
- 10 Free Email Campaigns — You can send 10 email campaigns to up to 50,000 email addresses per month using Wix's Shoutout software. Wix doesn't have an equivalent Shoutout plan but you can assume this is about $6 / month in value.
The primary difference between Wix's three ecommerce plans is in priority support and free email campaigns (using Wix's Shoutout software).
All of Wix's ecommerce plans are commission free— which basically means there is no transaction fee. This can be a bit confusing because there is still a credit card fee that you need to pay (this is paid to a 3rd-party payment provider such as Stripe or Paypal— not Wix). Credit card fees are an unavoidable cost of selling online— no matter where you setup your ecommerce store you will have to pay credit card processing fees.
Wix's cheapest ecommerce plan is Business Basic and it has no real limitations— it just doesn't include priority support or free email campaigns.
The Business Unlimited plan includes 20 email campaigns / month (limited to 100,000 emails) but does not include priority support.
The Business VIP plan is Wix's most expensive and it includes 20 email campaigns / month (limited to 100,000 emails) and access to priority support— which lets you jump the line in phone and email support.
How To Save Money
Wix plans can be purchased on a monthly or annual term. Annual plans are cheaper and they include a free domain name for the first year.
So how much will an annual plan save you? Here's the breakdown (note: the Connect Domain plan doesn't have an annual plan)
If you register your domain name with Wix, you can set up custom email addresses (example: firstname.lastname@example.org) with Google's G Suite. G Suite basically lets you use Gmail for your custom email address. G Suite is by far the best email provider— I highly recommend you set it up.
Wix uses G Suite's standard pricing:
|Term||Price Per Email Address|
|Annual Billing||$50 / €40 / £40 / A$66|
|Monthly Billing||$5 / €4 / £4 / A$7|
Wix domains are only $14.95 / year. The first year of domain names are free if you purchase an annual plan.
Comparing domain name prices can be a bit tricky between website builders. For example, domains cost $20 / year on Squarespace but they also include WHOIS privacy (domain names require public contact information— WHOIS privacy anonymizes your contact information). WHOIS privacy on Wix costs an additional $9.90 so it can actually be more expensive than Squarespace.
If you really want to save money on domain names, you can register with a domain name registrar such as Namecheap. Namecheap domain names are around $14 year and include free WHOIS privacy.
I bought and cancelled a Wix account with my own credit card to test their billing practices. I'm happy to report that it was an easy, transparent process!
I always check this as some website builders have very poor billing practices.
The free plan includes an ad that scrolls alongside your page:
Free plans include an ad that scrolls alongside your page.
Free Wix websites also get pretty clunky subdomains:
yourusername.wixsite.com/yoursite . A better URL would be
https://mysite.wix.com . You also can't add your own favicon— the favicon is a Wix logo (favicons are the icons in a browser's tab):
Wix has a 500 MB bandwidth limit on free websites. You'll run into that limit quickly if you're getting much traffic— since the average Wix homepage is 1.4 MB. Other free website builders are more generous with bandwidth.