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Wix Pricing

Six things to understand about Wix's pricing.

Last Updated September 9 2020

Steve Benjamins

Written By Steve Benjamins

I’ve written before about the benefits of Wix: it’s a flexible website editor that’s ideal for users who want complete control of their website.

In this article I’ll explain: which Wix plan is right for you, how to save some money, why you may not want to use Wix’s free plan and I’ll even take a look at Wix’s cancellation policy.

Note: My work is supported by affiliate commissions. Read more »

At A Glance

  • Check The Fineprint

    Wix advertises the per month cost of ANNUAL plans. So the advertised price is not the monthly cost— it's the annual cost divided by twelve. Wix doesn't make this clear— instead it's hidden in the fineprint.

  • Bandwith Limits

    Combo, Wix's cheapest plan, has a 2 GB bandwidth limit. Bandwidth is used up every time someone visits your website. So for example: the average Wix page is 1.4 MB— so you wouldn't want more than 50 visitors per day with this plan, otherwise you'd run out of bandwidth.

  • Is Wix Expensive?

    It's slightly more expensive than competitors like Squarespace, Weebly and Webflow— but only by $1 / month.

  • Free Sites Have Advertisements

    Free Wix websites include an ad that scrolls along the top of your page.

Which Plan Is Right For You?

Wix has 8 different plans— half are for just a website and the other half are for a website + ecommerce.

Wix's plans— pricing in USD.

Wix's plans— pricing in USD.

One critical thing to understand: Wix advertises the per month cost of ANNUAL plans. So the price you see on the pricing page is not the monthly cost— it’s the annual cost divided by twelve. Wix doesn’t make this clear— instead it’s hidden in the fineprint:

Wix explains this.... in the fineprint.

It’s important to point this out because Wix plans can be purchased on a monthly or annual term. Annual plans are cheaper and they include a free domain name for the first year— but of course, you’re locked in for the entire year.

Now let’s go through each plan and explain who it’s for. Remember: each plan has a 14-day free trial, so you can always try before you buy.

Combo

The Combo plan limits you to 2 GB of bandwidth each month.

Bandwidth is used up every time someone visits your website. So for example: the average Wix page is 1.4 MB— so you wouldn’t want more than 50 visitors per day with this plan, otherwise you’d run out of bandwidth.

Wix's Combo plan has a 2 gb bandwidth limit.

Wix's Combo plan has a 2 gb bandwidth limit.

Unlimited

Wix says the Unlimited plan is their most popular plan and I believe it— it’s the first plan with unlimited bandwidth, so it’s a plan that will be reliable for most small businesses. I’d recommend most people use the Unlimited plan.

Pro

Pro increases storage to 20 GB (most websites will not need this amount of storage unless you are hosting lots of videos) and adds the Event Calendar and gives you access to Wix’s Logo Maker.

VIP

The VIP plan is almost twice the price of Pro but has one main benefit: priority support. Basically your support tickets and support calls are automatically pushed to the front.

Business Basic

Wix’s cheapest ecommerce plan is Business Basic and it has no real limitations— it just doesn’t include priority support.

Business Unlimited

The only difference between Business Unlimited and Business Basic is that Business Unlimited includes access to Wix’s Logo Maker.

Business VIP

The Business VIP plan includes access to priority support— which lets you jump the line in phone and email support.

Enterprise

Not for most users. Similiar to Shopify Plus.

All website + ecommerce plans are commission free— which basically means there is no transaction fee on any ecommerce sales you make. This can be a bit confusing because there is still a credit card fee that you need to pay (this is paid to a 3rd-party payment provider such as Stripe or Paypal— not Wix). Credit card fees are an unavoidable cost of selling online— no matter where you setup your ecommerce store you will have to pay credit card processing fees.

Is Wix More Expensive Than Squarespace?

Squarespace and Wix are often compared because they are the two most popular website builders— by far:

Total websites powered— Wix and Squarespace are the two most popular.

Total websites powered— Wix and Squarespace are the two most popular.

In the past, Wix’s Connect Domain plan was cheaper than anything Squarespace offer. It was$5 / month but included an ad on your page (it looked like this). At any rate: Connect Domain and is no longer available in the US.

Which actually means when comparing annual plans, Squarespace’s Personal plan ($12 / month) is cheaper than Wix’s Combo plan ($13 / month). Both plans include a free domain name if you pay annually.

Email

If you register your domain name with Wix, you can set up custom email addresses (example: yourname@yourdomain.com) with Google’s G Suite. G Suite basically lets you use Gmail for your custom email address. G Suite is by far the best email provider— I highly recommend you set it up.

Wix uses G Suite’s standard pricing:

TERM PRICE PER EMAIL ADDRESS
Annual Billing $50 / €40 / £40 / A$66
Monthly Billing $5 / €4 / £4 / A$7

Domains

Wix domains are only $14.95 / year. The first year of domain names are free if you purchase an annual plan.

Comparing domain name prices can be a bit tricky between website builders. For example, domains cost $20 / year on Squarespace but they also include WHOIS privacy (domain names require public contact information— WHOIS privacy anonymizes your contact information). WHOIS privacy on Wix costs an additional $9.90 so it can actually be more expensive than Squarespace.

If you really want to save money on domain names, you can register with a domain name registrar such as Namecheap. Namecheap domain names are around $14 year and include free WHOIS privacy.

Cancellation

I bought and cancelled a Wix account with my own credit card to test their billing practices. I’m happy to report that it was an easy, transparent process!

I always check this as some website builders have very poor billing practices.

Free Plan

Wix offers a free plan— but it’s not something I’d recommend using. There are better free plans on other website builders.

The free plan includes an ad that scrolls alongside your page:

Wix includes an ad that scrolls alongside your page.

Free Wix websites also get pretty clunky subdomains: yourusername.wixsite.com/yoursite. A better URL would be https://mysite.wix.com. You also can’t add your own favicon— the favicon is a Wix logo (favicons are the icons in a browser’s tab):

Wix has a 500 MB bandwidth limit on free websites. You’ll run into that limit quickly if you’re getting much traffic— since the average Wix homepage is 1.4 MB. Other free website builders are more generous with bandwidth.

Squarespace's Personal plan is the cheapest plan between Wix and Squarespace.

Squarespace's Personal plan is the cheapest plan between Wix and Squarespace.

The other big difference is that Squarespace’s Personal plan has unlimited bandwidth— unlike Wix’s Combo plan.

Written By Steve Benjamins

I’ve been building websites for over 20 years and websites have been featured in Wired, The Next Web, Smashing Magazine, The Huffington Post and Forbes. Read More →