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Wix Alternatives

The most popular website builder isn't perfect. You might be better off with one of these Wix alternatives.

Our work is supported by affiliate commissions. Learn More

Wix Alternatives

By Juhil Mendpara | Updated Mar 31 2024

With a 46% market share, Wix is the most popular website builder.

It can be—and is—used for pretty much all types of websites - portfolios, blogs, ecommerce, churches, weddings, etc.

But is it the best option out there? Well, that depends.

Reasons To Consider Wix Alternatives

There are quite a few reasons you’d want to choose a Wix competitor:

  • Complex Editor: Wix has an unstructured drag-and-drop editor, i.e., you can place any element anywhere on the page. The upside is the flexibility; the downside is the Wix editor can be prone to bugs and might complicate the design process, especially since you’ll need to put significant effort into designing for both desktop and mobile separately.
  • Learning Curve: Those seeking an easy-to-use platform right out of the box might find Wix’s features overwhelming. For example, Wix has too many animation options. Beginners can potentially waste time and/or poorly design their websites because of it.
  • Inconsistent Template Quality: Wix offers 900+ website templates across categories and industries, but the average Wix template isn’t as good as many competitors’ templates. Some Wix templates are good, some are mediocre, and some are outdated.
  • Lack of Features: If Wix lacks the features or subfeatures you need, avoid it. For example, Wix offers a podcast player but doesn’t syndicate podcasts, so it might not be the best website builder for podcast websites. Similarly, Wix eCommerce is only suitable for small stores or its blogging features for simple blogs.
  • Slightly Expensive: Wix is on the expensive side of website-building platforms and might not fit your budget. Moreover, you may find similar features at a lower price on other platforms.
  • Desire for More Control: Wix’s drag-and-drop editor gives a lot of control, but there are still many things you can’t do with it, like create complex interactions & animations you see on high-end websites.
  • Closed Platform: Like most website builders, Wix is a closed platform. It has its pros but also a few cons, including a lack of data ownership, harder portability options, and overall lesser control.

You can find better alternatives for one, a few, or most of these reasons to avoid Wix.

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1. Squarespace

Squarespace Overview (2:41)

Squarespace is the best overall Wix alternative. In fact, it is the best overall website builder.

The* Wix vs Squarespace* comparison is almost like Mac vs PC: Squarespace is curated and design-y like Mac, while Wix is occasionally chaotic but allows for extra freedom to customize.

Here’s where Squarespace is better than Wix:

  • Squarespace’s structured drag-and-drop editor is more intuitive and easy to use.
  • Squarespace has fewer templates (160-something compared to 900+), but they are top-notch templates: they’re modern, spacious and bold, with plenty of whitespace for showcasing photography. Plus, Squarespace has templates for pretty much all industries, categories, and use cases that Wix does.
  • Depending on your feature needs, you might find Squarespace better. Wix has more quantity of features, but Squarespace’s features are high-quality and complete. For example, Squarespace’s podcasting features, restaurant menu, ecommerce donations, etc., are better, as discussed in our comparison.
  • The intuitive editor, fewer yet higher quality template choices, and complete features make Squarespace a hassle-free option compared to Wix. Squarespace, in general, is made to be beginner-friendly — for example, Squarespace doesn’t offer an overwhelming number of animation options like Wix; instead, it has only five professional animation choices.
  • Squarespace and Wix start at $16/month, but Squarespace’s most expensive plan is one-third the price of Wix’s most expensive plan. Moreover, some add-ons on Squarespace are cheaper than Wix — for example, Squarespace charges $4/month to send 500 emails through its email marketing platform; Wix’s email marketing tool costs $10/month for 500 emails. In short, Squarespace is cheaper and better value for money than Wix.


Squarespace plans start at $16 per month on annual plans. There is no free plan, but they have a free trial—no credit card is required.

The base plan is perfect for non-business/non-ecommerce websites like personal sites, resume websites, portfolio websites, wedding websites, etc. However, you need to choose a Commerce plan otherwise, which starts at $27/month if you pay annually.

All annual plans include a free custom domain name for one year. 👍

Try Squarespace →

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2. Shopify

Shopify Overview (4:12)

Shopify is the best Wix alternative for ecommerce.

Shopify is just meant for ecommerce, so if you were looking for some other Wix use case, you are better off with another alternative that is a better fit.

We’ve compared Wix and Shopify and Wix, Shopify, and Squarespace, and Shopify is miles ahead (for obvious reasons). Here’s sort of our Wix Ecommerce vs Shopify verdict:

Wix can work for small stores, but…

  • Shopify offers more shipping options.
  • Shopify offers more fulfillment options.
  • Shopify’s tax setting feature is superior.
  • Shopify Payments is better and cheaper than Wix (at least for US-based businesses).
  • Shopify helps manage inventory better. Also, you can add multiple inventory locations in Shopify (most big stores have multiple locations).
  • Shopify’s product collection, product options, product reviews, and dropshipping features/apps are preferable.
  • Shopify has better quality themes for stores of all sizes.
  • Wix’s page editor is undoubtedly better than Shopify’s editor—it’s more intuitive, easier to use, and more capable in design. Shopify’s product editor is better than Wix’s product editor, though.
  • Shopify’s marketing apps are wider in range and deeper in features. Shopify wins this round.
  • Though the Wix App Market has a good range of apps, it doesn’t even compare to the mammoth Shopify App Store, which has 13,000+ e-commerce-related apps.

You can learn more about it here.

Shopify Pricing

Shopify has three main plans that cost between $29/month and $299/month (paid annually). However, you can try it for free (without a credit card) for three days and pay $1/month for the first three months to test the platform.

Beyond that, there is Shopify Plus (an enterprise plan) and Shopify Starter (a $5 plan that adds Shopify’s ecommerce functionalities to your current non-Shopify site through their Buy Button channel).

One criticism of Shopify is that there are often additional costs beyond the monthly plan. For example: you may need to buy a custom Shopify template or an app from the Shopify app store.

Learn more about all the costs in our detailed Shopify Pricing guide.

Try Wix →

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3. Webflow

Webflow Overview (2:47)

Try Webflow if you find Wix too constricting.

Webflow is the most customizable website builder on this list. If you can imagine it, you can probably make it with Webflow.

Just be aware: Webflow has a learning curve. So either you need to learn it (which can take days, weeks, or months depending on your technical experience) or hire a professional Webflow developer to make your website.

A popular analogy is that DIY website builders such as Wix are like Canva, and Webflow is like Photoshop: Anyone can use Canva and create graphics that work for many use cases. But for fully custom graphics/images, advanced photo editing features and manipulation capabilities of Photoshop do a superior job—the caveat is you need to know graphic design and learn Photoshop (it’s not intuitive).

Some of the Webflow features that are superior to Wix:

  • Advanced Customization: Webflow allows for greater design flexibility than Wix, ideal for those familiar with HTML & CSS.
  • Full-Fledged CMS: Offers better CMS features than Wix, including custom collections and user submissions.
  • Template Variety: Boasts over 2000 templates, surpassing Wix in quantity and design quality.
  • Ecommerce Features: Offers more advanced ecommerce capabilities than Wix.

Side Note: Wix has Editor X and Wix Studio that are more comparable to Webflow.


Webflow has two types of plans:

  1. General: There’s one free plan that’s sufficient for understanding the ins and outs of Webflow. Then there are the paid plans, starting at $14/month (pre-paid for the whole year). However, you’ll need to spend at least $23/month if you want CMS for blogging or anything else.
  2. Ecommerce: Ecommerce plans start at $29/month (annually), but the beginner plan has a 2% transaction fee. For a 0% transaction fee, you’ll need to spend at least $74/month (billed annually).

They also have separate plans for freelancers and agencies offering Webflow services.

Try Webflow →

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4. WordPress

WordPress is an open-source Wix alternative suitable for unconventional features and more control.

WordPress isn’t a website builder like Wix. Instead, it’s an open-source Content Management System (or CMS). CMSs like WordPress have a steeper learning curve but are much more flexible.

The reason WordPress is so flexible is the community behind it: thousands of developers contribute free plugins and themes, so there are themes and plugins for just about anything you can think of.

Here are some places where WordPress shines in comparison to Wix:

  • Extensive Library: WordPress offers over 60,000 plugins and 30,000 themes.
  • Open-Source: Being open-source allows for a large community contribution, leading to constant updates and new features.
  • High Customizability: WordPress allows for extensive customization of almost every aspect of a website, from its appearance to its functionality.
  • Cost-Effectiveness: WordPress itself is free, and many plugins and themes are also free or inexpensive.
  • Ownership and Control: With WordPress, you have complete control over your website’s files and data.
  • Scalability: WordPress can be scaled easily to accommodate growing website needs, from a simple blog to a full-fledged e-commerce site.
  • SEO-Friendly: WordPress has robust SEO capabilities and advanced SEO features can be added through plugins.

Of course, it has downsides, too, from a huge learning curve to maintenance and security problems. See our full Wix vs WordPress comparison to learn more.

Try WordPress →

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5. Carrd

An overview of Carrd. (2:06)

Let’s go to the opposite side of Webflow and WordPress…Carrd is a great Wix alternative for simple one-page websites.

Carrd is focused on the niche of one-page websites. This makes it a great option for landing pages and personal websites that don’t need multiple pages.

For this niche use case, Carrd is superior for:

  • Simplicity: Carrd is designed for simple pages, so it doesn’t have the overwhelming options of Wix.
  • Templates: Again, Carrd is designed for simple, one-page websites, and so are its templates.
  • Low Price: Carrd’s free plan is awesome; the paid plan is just $19/year (YEAR!).

Carrd Pricing

Carrd has a great free plan, which would work for most use cases if you don’t mind Carrd branding. Then there’s a Pro Lite plan costing $9/year, but it doesn’t offer that much.

I like the $19/year Pro Standard plan the best — it allows up to 10 websites, custom domain URLs, widgets, and more.

Their most expensive plan gives access to advanced settings and costs $49/year.

Try Carrd →

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6. Hostinger

Hostinger’s website builder is simpler but comparable to Wix.

It is an excellent value-for-money proposition, but it’s fairly new and lacks advanced features that Wix and other alternatives have.

Here are a few examples where Hostinger is the inferior website builder: you can’t add a comment section to your blog; ecommerce is limited to 500 products and basic; you can’t add a background video; there’s no option for password-protecting certain pages; the editor blocks and sections are basic: you can’t add multimedia, menu, calendar, etc. On top of that, there’s no app store to extend the builder’s functionality. And the 140+ templates are bland and basic compared to Wix.

But it also is a good Wix alternative because:

  • Easier To Use Editor: Because it doesn’t have as many block and section options as Wix, Hostinger’s drag-and-drop page editor (which is similar to Wix’s in function) is easier to use.
  • Cheaper: Hostinger Website Builder is among the cheapest website builders, starting at just $2.99/month (for a 1-4 year commitment, renews at $9.99-$6.99/month afterward). And it’s better than many website builders that cost 2x that!

Video Overview


The Hostinger Website Builder landing page mentions only one pricing — $2.99/month (prepaid for 1-4 years, then renews at $6.99/month).

However, you get the website builder with all Hostinger hosting plans. Its web hosting/shared hosting plans start at $1.99/month (renews at $3.99/month), and cloud hosting starts at $9.99/month (renews at $19.99/month).

Try Hostinger Website Builder →

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7. GoDaddy

GoDaddy is a decent Wix alternative for simple, multi-page websites.

For simple websites (see examples), GoDaddy website builder is one of the easiest website builders. Plus, it also includes a suite of business and marketing tools: ecommerce, appointment scheduling, email marketing, social media management, graphic design, and a simple CRM, making it an overall good choice for a range of websites.

However, it ranks low on the customization front.

GoDaddy has what we call a “block-based editor” compared to Wix’s “drag and drop editor.” A drag-and-drop website builder offers a visual interface where users can create and customize their websites by simply “dragging” and “dropping” various elements onto a page. On the other hand, a block-based editor lets you make the website by adding blocks and customizing them.

It has some MAJOR limitations when it comes to customizing your website, frustrating enough to that I’d only recommend it if you was just a very, very simple website.

For example, you can’t add individual elements to a website, and you’re often not able to make simple style customizations.

Godaddy Editor: Adding a section.

GoDaddy Pricing

GoDaddy pricing is comparable to many similar website builders — plans start at $9.99 per month and get more expensive for ecommerce plans. It also has free plan, which we don’t recommend – see why in our free website builder rankings.

Try GoDaddy Website Builder →

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Niche Website Builders

Depending on what you need the website for, you might find a good niche website builder (i.e., a website builder made for the specific purpose).

Here are some examples:

  • For blogging, Medium or Ghost is great!
  • For a writer’s portfolio site, is a good option.
  • For a photography portfolio, Format or Pixpa or Adobe Portfolio might be a solid alternative.
  • For a wedding website, something like WithJoy or Zola or The Knot can work.
  • If you are a designer/photographer who uses Adobe and is looking to build a portfolio, Adobe Portfolio might be free for you.
  • Podia can be a good choice for people building communities and selling courses or digital products.