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31 Excellent Examples Of Shopify Niche Stores

Last Updated May 31 2024

Juhil Mendpara

Written By Juhil Mendpara

A niche store sells products in a subcategory or a smaller part of a broader, popular category. If you are looking to build an ecommerce brand, a niche store might be the way to find success in the crowded market.

Shopify is the most popular ecommerce platform for such stores. We have already explored hundreds of well-designed Shopify stores across categories like clothing & fashion, jewelry, pet supplies, art, beauty, home decor, etc. In this collection, we dig even deeper and present more niche-focused stores across these categories and more.

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Screenshot of Ruggable, from the shopify niche stores collection.

Ruggable offers stylish, washable, and interchangeable rugs for convenient home decor.


Screenshot of  Leesa, from the shopify niche stores collection.

Leesa specializes in premium, comfortable mattresses and bedding products designed for a better night’s sleep.


Screenshot of Luxy, from the shopify niche stores collection.

Luxy sells beautiful hair extensions made from 100% remy human hair, in a variety of colors and lengths. They strive to be affordable yet luxurious simultaneously. They also offer 3 different collections, so there is something for everyone.


Screenshot of Sofa World, from the shopify niche stores collection.

The name says it all. It’s a niche store selling sofas.


Screenshot of MirrorMate, from the shopify niche stores collection.

MirrorMate is a niche Shopify store specializing in custom, easy-to-install mirror frame kits to enhance and upgrade existing mirrors.


Screenshot of Herman Miller, from the shopify niche stores collection.

Herman Miller offers high-end, ergonomic furniture and design solutions for home and office spaces.


Screenshot of Venus et Fleur, from the shopify niche stores collection.

Venus ET Fleur offers luxurious, long-lasting eternity roses and floral arrangements for elegant gifting and home decor.


Screenshot of Houseplant, from the shopify niche stores collection.

Houseplant is a California-based cannabis company founded in 2018 by Hollywood actor Seth Rogen and his business partner Evan Goldberg. The company sells a variety of cannabis products including flower, pre-rolled joints, edibles, and concentrates. Houseplant’s products are available in select dispensaries in California and Colorado.


Screenshot of Koha Pet, from the shopify niche stores collection.

Koha Pet specializes in premium, natural pet foods and treats designed to promote the health and well-being of pets.


Screenshot of Press London, from the shopify niche stores collection.

Cold pressed juices made for a variety of uses. From cleanses, to weight loss to “resets.” The owners are based in London, hence the name.


Screenshot of Brooklinen, from the shopify niche stores collection.

Brooklinen provides high-quality, comfortable bedding and home essentials designed for everyday luxury.


Screenshot of Letterfolk, from the shopify niche stores collection.

Letterfolk offers unique, customizable letter boards and home decor items that add a personal touch to any space.


Screenshot of Gymshark, from the shopify niche stores collection.

Started in a small garage in the UK as essentially a dropshipping store, Gymshark is today a leading fitness apparel and accessories brand that makes over $500 million annually.


Screenshot of Bokksu, from the shopify niche stores collection.

Bokksu (Japanese for ‘box’) is a small family-run business in Japan. They sell a Japanese snacks subscription box through their beautifully-designed Shopify store.


Screenshot of Kylie Cosmetics, from the shopify niche stores collection.

This niche store sells cosmetics. They are inspired by Kylie Jenner’s iconic style.


Screenshot of BlendJet, from the shopify niche stores collection.

Blendjet is a legendary one-product Shopify store. It does over $30 million in yearly revenue, selling primarily one product - a portable, battery-powered blender designed for on-the-go convenience. However, after huge success, they have added a marketplace to sell related products such as ready-to-blend beverages, jars, insulated sleeves, etc.


Screenshot of Skull Bliss, from the shopify niche stores collection.

Skull Bliss features intricately handcrafted animal skulls and art pieces, blending natural elements with stunning craftsmanship for unique home decor.


Screenshot of Aurate, from the shopify niche stores collection.

Aurate New York offers timeless, ethically sourced fine jewelry crafted with quality and sustainability in mind.


Screenshot of Brew Blue, from the shopify niche stores collection.

Brew Blue is an Australian brand founded by women for women. Its product is called Hormone Balance Bliss™, which helps relieve menopause symptoms and reduce mood swings, stress, bloating, and indigestion, among other things.


Screenshot of Pop Chart, from the shopify niche stores collection.

Pop Chart creates awesome prints of places you’d like to visit and things you’d like to experience in scratch off form. Take that bucket list and start chopping wood on it. Everything from ball parks to different types of wine and beer you’d like to sample, these charts keep it fun and memorable.


Screenshot of Instant Swim, from the shopify niche stores collection.

Instant Swim sells sustainable swimwear made from recycled materials. Founded by former international swimmer Rosanna Arnold, the brand’s stylish and durable products include ultra-chlorine-resistant fabrics for long-lasting wear.


Screenshot of Chubbies, from the shopify niche stores collection.

A beach based apparel line that celebrates the beach, sunshine and the weekend! Everything is made to be comfortable and breathable, suitable for high temps. You’ll find swim, shorts and lounge wear in fun and unique prints.


Screenshot of  Death Wish Coffee Co., from the shopify niche stores collection.

Death Wish Coffee Co. is exactly what you would think it would be, super strong coffee. Aside from that, they make sure it actually tastes good.


Screenshot of Bullies and Co., from the shopify niche stores collection.

Luxury dog chains that are meant to accentuate your pup. Bullies and Co. aims to spread awareness about pit bulls and the stereotypical reputation that they have been given.


Screenshot of Dogecore, from the shopify niche stores collection.

Dogecore blends humor, art, and apparel. Founded by two friends, it offers T-shirts, hoodies, hats, phone cases, stickers, and prints with a playful and irreverent style. Their designs appeal to a niche audience (which is quite a bit given they have 150k+ Instagram followers) that enjoys internet humor and streetwear fashion.


Screenshot of iLikeMaps, from the shopify niche stores collection.

iLikeMaps creates beautiful map prints for over 700 cities worldwide. Founded by Montreal artist Olivier Gratton-Gagné, the business offers stylish map-themed decor items, including prints, pillows, shower curtains, and bags. Their web app, iLikeMaps Creator, lets customers design and order custom map prints from their site.


Screenshot of Greenies, from the shopify niche stores collection.

Greenies offers a range of dental treats and chews designed to promote oral health and overall well-being for pets.


Screenshot of Pawsome Couture, from the shopify niche stores collection.

Pawsome Couture provides stylish, high-quality accessories and apparel for pets.


Screenshot of FIGS, from the shopify niche stores collection.

FIGS makes a variety of premium medical apparel designed for healthcare professionals. Their clothing line includes scrub tops, pants, and accessories made from their signature FIONx™ fabric, which is moisture-wicking, anti-wrinkle, and includes four-way stretch for comfort.


Screenshot of Organii, from the shopify niche stores collection.

Organii has very high standards for the organic products they choose to offer to their customers. Aside from beauty products, they also have a baby, day spa and concept store. They’ve been working since 2008 to make a reputation for themselves that they work hard to stick to.


Screenshot of Botanica Paper Co., from the shopify niche stores collection.

Botanica Paper Co. has hand-painted greeting cards and stationery inspired by nature. The collection includes notebooks, planners, and home goods, emphasizing beautiful, artistic designs.