Potential landscaping customers have a few fundamental questions when deciding who to hire. And the best landscaping websites answer them quickly and convincingly.
These are the questions — and how you answer them through your website:
- Does this person/company provide the needed service(s)? — Mention all your services above the fold. Or, have a separate services page(s) and give a summary by listing all services on the homepage or showing them as a dropdown list in the menu.
- Is the service available in the area? — Clearly mention the locality where you offer your services; even a phone number with the area code will work. After all, you don’t want people calling you from outside your territory.
- Does this person/company do a good job? — This is the most important question, and the answer to it should be so clear and evident that the potential customer gets it in a jiffy of opening the website. The best landscaping websites answer it by showing their work through finished work photos & videos, before/after pictures, etc. Usually, these high-quality images and videos are sprinkled throughout the website - homepage hero, other homepage sections, service pages, gallery page, etc.
- Can they be trusted with the job? — People will know you do a good job from the finished work photos, but they also need assurance that you are trustworthy. You give them that (to some extent) by displaying testimonials of your past clients, showcasing your Google reviews/Houzz reviews, showing your/your team’s smiling/working photo(s) or video(s), telling your story, offering some sort of guarantee/deal, etc.
- If they are professional and trustworthy, how to book their landscaping services? — Your contact details/form for a quote or appointment should be among the first things in your website’s visual hierarchy. Many potential customers come through word-of-mouth and only want your contact information, so keep it in the hero section or the main menu.
Your web design should aim to support the above answers.
- The website should be responsive and mobile-optimized — your potential customers will usually open it from their mobile browser.
- It should be modern yet simple — fancy transitions and excessive animations only take away the focus from key answers.
- It should be obvious — keep the contact information, navigation, map, and everything else where the visitor expects it to be.
- It should represent your brand — you should use the fonts and color palette suitable for your services. For example, you should use slightly fancy (and legible) fonts and a pastel color palette to target upscale customers.
Notice the following landscaping websites for inspiration.