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Inspiration Suggest a Site

37 Examples of Inspirational Fashion Websites

Last Updated September 9 2020

Written By Steve Benjamins

The most important element in ecommerce website design is photography— and that’s double true for fashion websites.

Photography takes center stage on great fashion website designs. Text and navigation should be simple and austere— never distracting. Brand should be communicated through typography and the visual language language of photos.

Note: My work is supported by affiliate commissions. Read more »

1. Albion Fit Made With: Shopify


Albion fit has some awesome values for their fitness and every day line. They focus on being green, providing quality and practical pieces and is run by family and valued by family. They have adorable styles for men, women, and kids.

2. Rumba Watches Made With: Shopify


Rumba Watches has locations in New York and LA. They also offer stylish sunglasses along with their watches. They make functional pieces, that are stylish and made to last.

3. Grungy Gentleman Made With: Squarespace


Grungy Gentleman is located in New York. It's a fashion and lifestyle brand made for the bold, authentic and stylish man. You can also find pieces for kids, and artwork for sale.

4. Allbirds Made With: Shopify


Super comfortable shoe line using all natural ingredients like wool and recycled cardboard. They have lines for men, women and children as well.

5. Moon Choi Made With: Shopify


Moon Choi is based out of New York City, and the designs of this line fit well within the city. They are sophisticated and combine menswear into women's fashion for a sophisticated look.

6. Incu Made With: Shopify


Brian and Vincent Wu are the brothers who created this company back in 2002. The lines for both men and women are inspired by designers in Australia. It is fun, adventurous and classic simultaneously.

7. Harper and Sky Made With: Shopify


For the active and confident woman, Harper and Sky is trendy and has a chic style for athletic and active women. Husband and wife Natasha and Chad work together to continue this business that is sure to be successful.

8. Conquista Fashion Made With: Wix


Fashion pieces for the modern woman that loves color and flattering cuts. They hope to make shopping fun for you, whether it's for the office or play.

9. Rains Made With: Shopify


Say goodbye to that silly plastic poncho and protect yourself from the elements in style. You can purchase super cute rain gear that's anything but frumpy for men and women. They also offer waterproof bags that will never be damaged by rain, or spills again.

10. INDEE Made With: Wix


This brand is for the teens, for the young girls that are encouraged to be themselves. The Belgian designer behind the company offers fun pieces that are comfortable and suitable for a teen's lifestyle.

11. Auria Made With: Wix


Auria London has beautiful swimwear collections that are perfect for your summer bucket list. This company has sustainability values and pays close attention to where and how their products are made.

12. Katarina Grey Made With: Squarespace


Katarina Grey designs luxurious and beautiful pieces for women. Her collections are timeless, classic and feminine. Her lines have been a part of fashion weeks in New York and Paris.

13. Infashuated Made With: Squarespace


Infashuated was founded in 2008. Living in Boston two individuals wanted to bring light to small designers and their fashion lines. Fast forward and they now have an online shop of these brands and are growing continuously.

14. Marysia Made With: Shopify


Keep Marysia in mind for your next tropical vacation. They sell women's swimwear and clothing perfect for lounging by the ocean or pool. Their items are high fashion, and breathable for warm weather.

15. Orient Made With: Shopify


Orient is made up of watches that are inspired by Japan. They offer versatility combined with functionality with many styles available dependent on his style. Find sporty, classic, fancy and bambino styles to look through.

16. Jingna Zhang Made With: Squarespace


Jingna spends her time working in Tokyo and New York City. She is a high end fashion photographer, and you can find her work in Vogue, Marie Claire and more.

17. Romona Keveza Made With: Squarespace


You've probably seen some fashion by Romona at Red Carpet events that have been covered by the press. She has high end luxury lines and has dressed many celebrities that you know and love.

18. Magnetik Made With: Squarespace


Magnetik is a fashion retailer located in Macedonia. They offer fashions for men and women and emphasize the art of styles as opposed to just dressing yourself daily. They want to make it fun, and operate their business based on this goal for their customers.

19. Tiger Mist Made With: Shopify


Alana and Stevie Pallister founded Tiger Mist in 2007. They have a lineup that is sexy and attention grabbing with bold colors and body hugging designs. You can shop their collections on Instagram and see real people showing off the brand.

20. Petal & Pup Made With: Shopify


This women's apparel line was founded in 2014 by a women named Tiffany. They have a large collection of adorable pieces that can both complete and accent your current wardrobe. They even ship to over 80 different countries.

21. Spell & The Gypsy Collective Made With: Shopify


Elizabeth and Isabella created this adorable apparel line for women and children. Their collections are bohemian, whimsical and oh-so feminine. They also offer swimwear and bridal collections.

22. Sharper Styles Made With: Shopify


This company is located in Dallas, Texas and sells sunglasses in aviator, round and classic styles for men and women. They also sell a neat lineup of backpacks that charge your devices on the go.

23. Thursday Boot Company Made With: Shopify


This company offers stylish boot options for both men and women. Their goal was to not only create durable footwear, but to have styles that fit into many occasions. They are perfect for work, and for casual days on the street.

24. Olivia Bossert Made With: Squarespace


Olivia Bossert is a photographer that was born in Switzerland. She has a degree in Fashion Photography and loves all things luxurious from clothing to accessories.

25. Lee From America Made With: Squarespace


Lee is a blogger living in Los Angeles. You can find a variety of topics on her website from fashion purchases like sweaters, under garments and more. She also has a lot of food based topics and meal prepping she writes about.

26. Naomi Campbell Made With: Strikingly


You may have heard of Naomi Campbell, the supermodel and fashionista with a strong personality. Check out her site for editorial work done in a high fashion manner, and read up on her charity work.

27. Skinnydip London Made With: Shopify


This company allows you to shop from the US or from the UK. You can find phone cases, accessories, beauty supplies and clothing. They carry a number of youthful brands and you can shop several designers at once.

28. Yu Tsai Made With: Squarespace


Yu Tsai is a fashion photographer that works out of New York and Los Angeles. He has an impressive portfolio of work that's featured in high end fashion magazines and has worked with many celebrities.

29. Gravity Trading Made With: BigCommerce


Gravity Trading keeps family first and is the core of this business. It's been growing steadily for years and carries many different brands that feature styles for men, women, kids and babies.

30. Cabbages & Kings Made With: Squarespace


This is an adorable lineup of children's clothing, accessories and home goods. Their products scream uniqueness, but also top of the line. They are advocates of fair trade and love to build solid relationships with artisans locally.

31. JV Selection Made With: Squarespace


JV Selection has 700 plus boutiques located in Australia. They have been in business since 1995 and know that quality pieces combined with reasonable prices is what has helped build their brand.

32. Other Made With: Shopify


This brand offers clothing and accessories for men only. The vibe is eclectic and rough around the edges with their bold yet casual designs. Perfect attire for the soul that loves a street vibe.

33. Luisa Ferss Made With: Wix


Luisa is a fashion, travel and lifestyle blogger. You can check out her travel adventures and scope out her outfits which are all labeled by designers so you can snag them for yourself.

34. Zanerobe Made With: Shopify


Jono and Leith design the men's fashion line of Zanerobe. It is urban, comfortable and is made from men that wanted to improve the fashions that were available.

35. Dono Mano Made With: Shopify


Dono Mano is located in Florida and is for the modern day man and his day to day adventures. You can find comfortable classic pieces with a fashionable and up to date twist for the all american man.

36. LuxuryStride Made With: Shopify


This company has a luxurious and high fashion vibe, hence the name. There are classic designs for both men and women, and there are also more edgy styles that create balance and style.

37. Lazy Oaf Made With: Shopify


This London based fashion line is nothing but fun, loud and in your face! They love to be odd, unique and let you express yourself with both men and women's apparel lines in addition to accessories.