Last Updated October 30 2023
Clean. Fresh. Sophisticated. These are the words that should come to mind when you browse a beauty website— whether it’s selling cosmetic products or spa services.
The most common colors on beauty websites, therefore, are muted pinks and turquoise. Similarly, fonts are not your typical Times, or Montserrat, or Sans serif; instead, they use curvy fonts or a font like Vacelyn to identify as classy and upscale.
Photography is another critical element in the beauty industry so they also often have plenty of whitespace, which showcases and frames photos.
Besides the looks, the best beauty websites also ensure the basic web design principles (like easy navigation) are considered and the needed features (like ecommerce or a simple search bar) are there.
This is a collection of beauty websites and esthetician websites that are both beautiful and functional. We have listed big and small as well as products and services websites across all categories, including makeup, hair care, face cream, body care, spa, etc.
Fenty is one of the most famous beauty brands. It was started by Rihanna and broadly covers different skin types and gender. I like the vibrant colors and the image-heavy design — equally important is the clear navigation that lets you move between product categories quickly. The typography is on point as well.
All the ecommerce and conversion features, like the CTAs, mega menu, advanced search bar, cross-selling tactics, etc., are also perfect.
Located in Canada, this studio offers tattooing of many different kinds in the beauty world. Microblading, freckle tattooing, scar camouflage, and more. They always strive for the most natural appearance in their work.
I love the images on this website. The site follows the classic show, not tell rule by showing the result of their work instead of writing what they offer. Of course, you can click “View details” to learn more about the process, results, and costs involved.
Wholy Dose offers superfood supplements to elevate beauty and health from within. Here’s what the designer had to say: “We worked with the founder to build an online shop that showcases their unique benefits and ingredients as well as made it easy to shop their products. We incorporated minimalist images and fonts for a modern look.”
You can figure out this beauty company as it says it all in the name. Super cool skincare products that find their color from natural fruits and are infused with other powerhouses like green tea.
This clean, D2C website focuses on just one thing: Sales! The first three sections of the website focus on selling: 1. The hero section shows the best offers. 2. Below, they have a “Most reviewed” section that showcases best-sellers. 3. Next, they have CTAs for their collections. And sections below that build social proof and uplift their brand—something that compliments the goal of the ecommerce website well.
Besides focusing on the goal, it also follows the modern website design aesthetics elements. For example, it uses a great font, a suitable color palette, high-quality product photos, a hover-to-reveal-further navigation bar, and more.
Kylie Cosmetics is the homegrown brand of one of the biggest social media celebrities, Kylie Jenner. Kylie runs the 2nd largest Instagram account in the world, with over 368 million followers. This beauty brand is one of the biggest brands on Shopify and is known to sell out its collection in minutes.
The French multinational retailer Sephora is a global brand selling personal care and beauty products, including cosmetics, skincare, fragrances, nail color, body care, etc. . They sell more than 300 beauty product brands alongside their private label Sephora selection.
Beauty products with a larger goal. Thrive Cosmetics are cruelty-free and sulfate free. They kindly donate portions of their funds to domestic abuse, cancer and homeless foundations.
A UK-based cosmetics retailer focused on trendy but affordable cosmetics. Started with brick-and-mortar stores and have moved online. I like the clear navigation, splashy logo, and clear product pages. Also nice? No annoying pop ups.
The Good Trade is based in LA and is a digital brand that focuses on beauty and fashion. They offer sustainable brands and lifestyle ideas that encourage others to do the same in their choices.
This company is a travelling beauty company located in Ohio. They provide styling for brides. This includes hair and makeup and trials before the big day.
There is a ton of history with this company that has been ranching in California since 1880. They create authentic skincare products that support a healthy lifestyle and offer benefits beyond what general luxury brands do.
Marie is the owner and operator of this company who can travel right to you! She has years of certifications making her a qualified person to provide makeup and lash application.
Organii has very high standards for the organic products they choose to offer to their customers. Aside from beauty products, they also have a baby, day spa and concept store. They’ve been working since 2008 to make a reputation for themselves that they work hard to stick to.
Coloured Raine is a wide range of beauty products for women and men of any color. You can read up on their blog for tutorials and fun ideas on applying the high energy line up.
Project Vanity was founded by Liz Lanuzo. This company is based out of the Philippines and is a well rounded group of people who talk about all things beauty and skincare.
Winky Lux is a beauty retailer located in New York. Luxury products are what they strive to offer, while maintaining a reasonable price point. Cruelty free, and rich in color and pigment so that you can feel like a boss while using them!
Most beauty products that are sold from Miss A are only a buck! They support a variety of different causes with their sales from education to animal groups. There is little to no marketing for this company, and also little markup allowing you to have a blast experimenting with products!
ColourPop has an awesome lineup of beauty products made in LA. They are 100% cruelty-free, and always affordable while still being luxurious. You can shop eye products, tools, and even create your own pallet.
Credo is completely clean and green beauty products. What’s great about this brand is that they also provide solid reading material to educate others on the importance of changing our beauty standards and the products that we use.
Cloud10 Beauty store carries it all, and delivers worldwide! They go beyond basic makeup, with body and sun products, tools and more. They even sell travel size options of the many brands they carry.
Glowconcept is located in Manhattan. They create makeup, what they like to call a new generation. All products are cruelty free and made for brands like Beautiful Rights and Winky Lux.
This shop is everything nail related you could think of. Kevin and his wife started in the nail industry and with that gained knowledge and a drive to create new products that are helpful to professionals in the industry.
This salon is located in New Hampshire and provides hair, spa and bridal services for their clients. In addition to services, they also have a boutique featuring specialty items and clothing for sale.
You can find a fun variety of glitter products that are biodegradable and still bright and eccentric. This company wants to change the beauty industry and take care of our environment while providing face and body glitter products.
Social media personality Jeffree Star runs one of the world’s biggest Youtube channels in the beauty and make-up space. It has over 15 million subscribers.
Like most big celebrities in the space, he also runs his cosmetics and fashion line. You can buy all Jeffree Star Cosmetics products from his Shopify store.
I like the strong photography and muted color palettes of Bae Body. The typography is clear and readable — which makes navigation easy.
Kelsey is 25 years old, has a degree in chemistry and a passion for testing beauty products. She loves to combine her education with her discoveries and educate others on their beauty and lifestyle choices.
Bri specializes in makeup services for brides, photo-shoots and more. Her goal is to style women in a way that they feel their absolute best no matter what the occasion.
Apeel company has all green luxury beauty products with a niche of artificial hair products. You can also shop body butters and oils perfect for long luscious locks.
Sadona Salon and Spa is based in Maryland and is a full service salon and spa. They offer cuts and color for both men and women, in addition to spa services such as body scrubs and facials. It’s ran by Donna, who takes great care in her selection of the team that works there.
Charlotte Cho is the creator of this Korean based beauty company. They carry many different brands that support a different and unique way of enjoying hair, skin and makeup beauty items.
Luisa Ferss is a blogger and model. She loves the art of travel and exploration. That combined with her passion in lifestyle and beauty, she hopes to encourage others to do the same and live vicariously through her blogs.
Truecolor is a wholesale beauty retailer. They are located in Illinois and you can find awesome name brand products at an affordable rate including beauty tools and makeup and nail products.
Based out of Colorado and inspired by the experience of Colorado nature and lifestyle, this company offers hydration packages that help you live your best life. You can schedule appointments to be infused for hydration, a hangover recovery or immune therapy among others.
Peach & Lily is a Korean based skin care line. The company was founded by Alicia, who struggled with skincare issues growing up leading her to have a love and curiosity about top quality skincare lines.
Based out Nashville, Retief Skin Center is a medical based cosmetic procedure center with a focus in dermatology They can help with skin tightening, injectables, and even fat reduction.
Savleena Narula is the founder of this company which uses all natural ingredients such as almonds and brown sugar to create special formulations for your skin. Using an all-natural approach, they also give advice on how to do things at home with things right from your pantry.
This spa offers nail services, waxes and facials. Placing a strong emphasis on hygiene while providing a relaxing experience for all of their clients in Ontario.
Kira Labs is a beauty manufacturing company that produces top of the line skincare products for businesses. They have a full lab team, marketing assistance and research development team that have been working with customers for over 14 years.
Inner Origin is an online marketplace for beauty, health and wellness. They have been recognized for ethics by Optus My Business Awards for Fitness and Well Being Business of the year in 2018.
This blog was founded by Santoshi Shetty. She blogs about lifestyle, fashion and beauty. She loves to play with style, textures and colors and has been recognized by some big name magazines for her writing skills.
Private Label Minerals is for the companies that want to create their own personalized products. They use all natural ingredients to produce a wide variety of items such as baby products, skincare and more.
Bulletin is a beauty market wholesaler assisting in all retail needs. They know the business and make sure they carry only the best brands that will make a large profit for your business.
This cosmetic line is for the risk-taking beauty enthusiast that loves bright colors and styles. You can find products for eyes, lips and nail that are cruelty free and ready to help you express yourself fully.
Based in Palm Springs, Tiny Bubbles is a full service salon offering hair, skin and makeup treatments. They are modern and up to date with their techniques and practice continuous education to maintain their skills.
Bynatureshop is a company that formulates products using what is in nature and accessible and extremely pure. Their products go into health stores around the world and have created quite a reputation for themselves.
Olay is a skin care brand from P&G. There’s nothing stand-out about this website, but it just works. Everything is where you expect it to be. Goes to show how using a simple template is 80% of job done as far as building an ecommerce website goes.
In 2001, the Forever Young Spa was created. Sisters Casey and Jennifer Subject took over the business in 2019 and the spa has been booming ever since.
I like this website very much because it’s straightforward.
Spa Belles is located in New York and offers a large menu of spa services. Their focus began with manicures and pedicures, but with their success it has since flourished into massages, facials and body treatments too!
Coco River Organics is an organic soap company based out of Florida. All the ingredients in their soaps are all natural. You can find liquid, gel and foam soaps in this skincare line.