D2C Websites: 50+ Inspiring Examples

Allbirds sells men’s, women’s, and kids’ super comfy casual shoes. They are made with natural materials like wool and offer a unique style choice.

The Supernatural brand features an exciting, plant-based way to get creative in the kitchen. All of their powder products and recipes are vibrant in color, better for you, and fun to use in the kitchen!

Melula is a children’s fashion line from Denmark with a focus on shoes. Their collections are colorful and unique and aim to reflect the fun and imagination of a child.

The Soilboy company is obsessed with plants, the benefits of owning them, and the care they require. Those with a green thumb will love the in-depth information they provide and the plants available for purchase from the website.

Inspired by and located in Kansas City, Jones Bar-B-Q is famous for its delicious flavors. The restaurant started back in 1970 and has since grown to produce sauces that can be purchased online from anywhere in the world.

Feastables is a chocolate bar brand created by MrBeast - one of the most popular and influential YouTubers.

Super minimalist design — lots of whitespace and room for bold photography.

The design reflects the clothes they sell: high-quality, basic essentials.

Inspired by and located in Kansas City, Jones Bar-B-Q is famous for its delicious flavors. The restaurant started back in 1970 and has since grown to produce sauces that can be purchased online from anywhere in the world.

Dropps sells eco-friendly detergents, softeners, dishcloths, and other laundry and kitchen products through their Shopify store.

Oishii is a Japanese-based company featuring the Omakase Berry. The company prides itself on quality over quantity berry farming available at its locations in New York, LA, and New Jersey.

On their website, they use a fast-loading, high-quality, full-size background video for the hero section. The video showcases the freshness and the quality of the berry, which demands the visitor to react: ‘Nice! I want that!’. And as soon as you feel “I want that,” the next thing you’ll see is the CTA to their online shop.

Dropps sells eco-friendly detergents, softeners, dishcloths, and other laundry and kitchen products through their Shopify store.

Babocush offers an innovative newborn comfort cushion designed to soothe babies by mimicking the feeling of being held, providing relief from colic, reflux, and gas through gentle vibrations and heartbeat sounds.

MNML is a men’s fashion line featuring modern and sleek styles with a clean-cut finish. Based in LA, they sell clothing, outerwear, and accessories with a modern twist.

In 2013, newlyweds Matt and Ish started the company Ocelot Chocolate right from their apartment. Their passion for organic, quality chocolate, combined with their design skills, has helped their company flourish, reaching customers worldwide.

Grind is a coffee subscription service. Customers pay for monthly deliveries of coffee pods. It’s good example of how to design an ecommerce website for a subscription product.

Kith is a unique company that was established in 2011—offering clothing, footwear, and more for men, women, and kids. They also have retail locations that offer build your own treats with ice cream and candy!

Huel offers nutritional ready-to-made drinks for meal replacements and powders you can add to your own fixings. They have a flavor boost line that comes in over 8 different flavors. Their goal is to provide that extra nutrition that we often lack in daily consumption.

Soylent is a meal replacement company offering powders, shakes, and bars to make your healthy choices easier. They keep all items clean and focus on sustainability.

Selling water bottles is a competitive market! This site does a good of showcasing their bottles to potential customers with soft product photos.

Prevail Boxing is located in LA. They offer super sweat boxing sessions for different fitness levels. You can schedule classes, view pricing info, and purchase gear from the gym as well.

Selling snacks online can be difficult. Customers want to see and touch food. This is why most food websites use bright, bold colors — they are trying to give you a sense of the food!

Chinos galore for the modern man. They offer chinos in several different cuts and price points, so you’re sure to find the perfect pair for him. Their fabric usage focuses on superior comfort and functionality.

Love Billy sells clothing, jewelry, stickers, and more. In their jewelry lineup, they can give you a permanent bracelet showing commitment to the ones you love, with the option of cutting it off at some point, of course. Less intimidating than a tattoo!

October’s Very Own has both a men’s and kid’s fashion line. They have several different locations including New York, LA and Toronto. Their style is urban and fresh with super cool casual pieces.

Lyrical Lemonade is a small site selling apparel as a side to the main website that focuses on music. You can find t-shirts, hoodies, and sweats to lounge in.

Blinkers is a shop that bike owners will appreciate. They sell blinkers for your bike, made for any weather situation that may arise. Just like your car, you can notify people of the left and right turns and create a safe space for your trip.

Food brands often opt for a design with bright, splashy colors. And that’s definitely what Partake does.

Check out their site for some fun hover interactions!

Ash & Erie sell apparel for shorter men. The design is casual and professional.

Vetememes sells men’s and women’s casual and fashion-forward pieces. Plenty of t-shirts are featured in their line, but they also have some cool windbreakers and bags to complete your look.

Steve Madden is a well-known footwear brand that has been around for years. You can also find handbags, purses, and clothing online in trendy styles for men and women.

Here’s a great ecommerce website example of a beauty brand. It uses big beautiful photography and lots of whitespace.

Native Union has collections for every tech gadget and issues you need to solve. Cases, charging docks, and apple watch bands are available here. The goal of their designs is to be functional and stylish simultaneously.

Sneaksa uses fun, bright colors and loud uppercased typography to set a mood for their online sneaker business.

Olivier is selling prints so this classic minimalist design works well — the whitespace frames the prints and the light typography never feels intrusive.

Pictures tell stories — and that’s exactly what’s happening here. It’s a beautiful photo that puts the spotlight on the two influencers that run the store. It gives a great first impression.

Suzie Winkle is a Paris based apparel line for the sophisticated and professional woman. There are pieces perfect for work and running errands but also robes you can cozy up with at home.

This shop sells items for the man that is strong, sturdy, and independent. You can find clothing, shoes, bags and other accessories. They also offer lifestyle goods like care products, magazines, and books.

This is a good example of a small online store. The storefront is a simple grid of prints that can be purchased.

You can figure out this beauty company as it says it all in the name. Super cool skincare products that find their color from natural fruits and are infused with other powerhouses like green tea.

Rooted Juicery sells plant-based juices. Their website is a great example of using colors and shapes to communicate a brand. Just by looking at it, you get a sense of who the target audience is.

Here’s an online store selling beach towels — and it does a good job setting the tone. It’s a clean design that showcases a big, bold photo.

One criticism? The text shouldn’t be in front of the product!

Here’s an online business that sells both services and products. I appreciate that the shopping cart remains visible even while browsing services.

Casey Neistat is a designer that offers men’s casual wear such as t-shirts and hoodies. Perfect for days at home or out and about. The styles are simple yet fun with splashes of color.

I’ve added lots of examples of ecommerce websites in this article — but what about non-profits? Here’s a non-profit that uses WooCommerce to accept donations and buy products.

Farmers Friend sells equipment for market farmers. They are unique because they invent many of the tools they sell. Since these are new tools, they offer lots of educational articles and videos to sell the products.

Insteon sells wireless control products for home use. With their product line, you can control light switches and thermostats and even pair them with Google Home Assistant.

The Collective Podcast is run by Ash Thorp. He hopes to compile a large collection of podcasts focused on the balance between work and life. You can explore all of these and purchase his gear via the site.

Seven Grams Caffé has a minimalist design that doesn’t get in the way. This is great because it puts the spotlight on the star of the show: mouth-watering photos of their gooey cookies.

A minimalist site design like this works best when you have eye-catching product photography!

There are exceptions to every rule — and this online store for a music artist is a good example of that. Instead of having the navigation at the top of the website, they’ve moved it to the bottom of the website. This is a more unusual placement for navigation but it possible suits the surreal tone of the artists work.

Tonal is endorsed by Lebron James — so they put Lebron front and center on the homepage. A good example of leading with your brand story.

Here’s an example of simple, clear site navigation. The shopping cart icon is obvious (and always visible on mobile devices as well) and navigation is clear and straightforward. Makes for a solid user experience.

GearLaunch is a company that allows you to choose from a base idea such as a white t-shirt and then designs it completely. Once you are ready to launch, they take care of that and many other details for you like customer service and orders themselves.

Exotic plants that you won’t find locally. Find unique plants to care for, along with instructions on how to care for them and other valuable information.

Cupshe sells beach wear for women including swimsuits, cover ups and casual wear. They have adorable styles that you’ve probably seen advertised on Pinterest or Facebook.

Here’s an interesting example of an online store that let’s you purchase services. Jeff does book covers and you can order a cover through his online store.

Emlid offers high-end and reliable units that assist in mapping and surveying properties. It works in conjunction with an app so that you have access to it 24-7 and can make edits easily, helping businesses run smoothly.

Here’s an example of sleek modern brand. The design focusses on product imagery and clear categorization (e.g., Headphones, Speakers). The color scheme is subtle, enhancing the visuals of the products rather than overpowering them.

Here’s a minimalist ecommerce website example.

Most of the website is a simple white background with black text — punctuated by sections with a very light grey background.

Minimalism is a way to recede the website design into the background and showcase the product photography — in this case AKA is a German apparel brand.

Snuck Farm Shop is prioritizing their physical retail location — so they highlight it with a big bold photo in this clean, minimalist design.

This shop is jewelry galore! You can find pieces in gold, silver, and rose gold for reasonable prices and in beautiful styles. They offer necklaces, bracelets, rings, and more.

Here’s an example of a minimalist design — but I’m a little concerned that the navigation is too subtle and might be missed by some visitors.

Asolid example of an online store for apparel. Clean navigation, big bold photos and solid branding.

Here’s a sunglasses brand that doesn’t put their sungalsses front and center — instead they have user-generated content (photos from actual customers). It’s an interesting approach to put testimonials front and center!

Oskar Gydell designs necklaces and bracelets in simple and casual pieces. Although casual, they are high quality and can endure daily wear while maintaining their appeal and beauty.

To me, this design is communicating a brand that is artsy and grungy. They are using a monospace font which is typically used in computer code — an interesting choice for an online store.

This an example of a gritty, bold design. The typography is all capitalized which makes the design feel loud and impactful. They also use a felt marker font throughout the site that gives it a DIY feel.

Another example of a simple, minimalist storefront. Strange Daze just has a two-column grid of products you can buy.

Ashley Chloe sells products that have a seamless merge between technology and fashion. They create sleek pieces like earbuds that won’t throw your entire outfit off while in use and are additionally comfortable.

UNIF is a women’s trendy clothing and accessory line. Appropriate for young women with an edgy vibe. There is casual styles in footwear, bags and t-shirts among others.

Here’s one of the few examples of a dark and gritty ecommerce store. The screenshot is actually from the product page.

The website for Karmin Hair Tools features a sleek and user-friendly design, emphasizing ease of navigation for its visitors. It allows users to quickly switch currencies and languages, enhancing the personalized experience.

A pretty typical example of an online beauty store. The site navigation drops down into lots of links to individual product pages. It’s a pretty common marketing strategy to have individual product pages targeting popular queries for search engine optimization.