Retail Websites: 30+ Inspiring Examples

Allbirds sells men’s, women’s, and kids’ super comfy casual shoes. They are made with natural materials like wool and offer a unique style choice.

The ecommerce site features excellent copy, really good images, and a natural flow for potential buyers. Plus, everything is optimized for conversion rates — for example, notice the navigation bar: each link is to a commercial page; the navigation to non-commercial pages like the contact or about page is placed in the footer.

They also have great remarketing in-store: Whenever a visitor visits a product page but doesn’t buy the product, they are shown those products under “Take Another Look” right at the top of the homepage (whether the visitor is logged in or not).

The Soilboy company is obsessed with plants, the benefits of owning them, and the care they require. Those with a green thumb will love the in-depth information they provide and the plants available for purchase from the website.

Inspired by and located in Kansas City, Jones Bar-B-Q is famous for its delicious flavors. The restaurant started back in 1970 and has since grown to produce sauces that can be purchased online from anywhere in the world.

For the website, they have chosen a red-based color palette for branding, so the visitors instantly connect them with something hot or exciting.

From a hierarchical viewpoint, they have an image of the freshly-made hot sauce and a big and bold text⁠ that reads “SAUCE MADE WITH LOVE IN KANSAS CITY⁠” at the top. Then, there’s a clear navigation bar (with a CTA to their online shop) and a separate highlighted call-to-action button, “Shop Sauces.”

In short, the hierarchy leads to their store. Their store is a typical three-column store made with the Squarespace ecommerce platform.

Feastables is a chocolate bar brand created by MrBeast - one of the most popular and influential YouTubers.

Its website landing page with a semi-flat design uses the classic blue and pink MrBeast color scheme. It also has all the MrBeast elements sprinkled throughout the website - massive giveaways, philanthropy, an image of Jimmy aka MrBeast, quirky reviews from Chandler and other team members, etc.

Other than the whole MrBeast branding and modern web design, the website has snappy and easy navigation, accessibility settings, a live chat/chatbot, social media buttons, logical structure, and perfectly placed CTAs.

From a marketing-on-the-site viewpoint, they use popups and interactive spin-to-win wheels to collect emails for email marketing, they have a chatbot to increase conversion rates, and they have put average reviews at the top of each product page to give visitors social proof, etc.

The homepage features a fast-moving slideshow (seriously — a new photo slides in every second) that goes between photos of women, avocado oil bottles and avocado trees. It gives a good, quick impression of who might be interested in this brand.

Oishii is a Japanese-based company featuring the Omakase Berry. The company prides itself on quality over quantity berry farming available at its locations in New York, LA, and New Jersey.

On their website, they use a fast-loading, high-quality, full-size background video for the hero section. The video showcases the freshness and the quality of the berry, which demands the visitor to react: ‘Nice! I want that!’. And as soon as you feel “I want that,” the next thing you’ll see is the CTA to their online shop.

Soko Glam sells Korean beauty products for skin, hair, and body. You can find just about anything from body washes to makeup here at reasonable price points. This company is run by Charlotte Cho, and she loves to encourage others to think about beauty from a new perspective.

Here’s a great example of using bright, bold colors. You’ll often see food-related online stores use bright, bold colors — especially for snacks, condiments and drinks.

Grind is a coffee subscription service. Customers pay for monthly deliveries of coffee pods. It’s good example of how to design an ecommerce website for a subscription product.

Kith is a unique company that was established in 2011—offering clothing, footwear, and more for men, women, and kids. They also have retail locations that offer build your own treats with ice cream and candy!

Here’s a great example of a product page. It’s clear and straightforward. Most stores will want a grid layout like this for product pages because it gives customers a quick overview of all the different products available.

Here’s an example of an online store selling tickets for a comedy club. It’s one of the best ecommerce website design examples for an events-based business.

Prevail Boxing is located in LA. They offer super sweat boxing sessions for different fitness levels. You can schedule classes, view pricing info, and purchase gear from the gym as well.

October’s Very Own has both a men’s and kid’s fashion line. They have several different locations including New York, LA and Toronto. Their style is urban and fresh with super cool casual pieces.

Lyrical Lemonade is a small site selling apparel as a side to the main website that focuses on music. You can find t-shirts, hoodies, and sweats to lounge in.

Huel offers nutritional ready-to-made drinks for meal replacements and powders you can add to your own fixings. They have a flavor boost line that comes in over 8 different flavors. Their goal is to provide that extra nutrition that we often lack in daily consumption.

Find a variety of stylish and up-to-date sneakers to purchase. They carry Nike, Addidas, Pac Sun, and more. They also sell apparel with an urban vibe.

Blinkers is a shop that bike owners will appreciate. They sell blinkers for your bike, made for any weather situation that may arise. Just like your car, you can notify people of the left and right turns and create a safe space for your trip.

Here’s an ecommerce website example for digital-only products — Devon sells online courses and Squarespace plugins.

It’s also a good example of an online store with a dark color scheme.

This online store has unique and cultural pieces from around the world, ready for a spot in your home. You can find furniture, jewelry, and antiques that will surely be different than what’s available locally.

Food brands often opt for a design with bright, splashy colors. And that’s definitely what Partake does.

Check out their site for some fun hover interactions!

Steve Madden is a well-known footwear brand that has been around for years. You can also find handbags, purses, and clothing online in trendy styles for men and women.

Native Union has collections for every tech gadget and issues you need to solve. Cases, charging docks, and apple watch bands are available here. The goal of their designs is to be functional and stylish simultaneously.

Suzie Winkle is a Paris based apparel line for the sophisticated and professional woman. There are pieces perfect for work and running errands but also robes you can cozy up with at home.

This shop sells items for the man that is strong, sturdy, and independent. You can find clothing, shoes, bags and other accessories. They also offer lifestyle goods like care products, magazines, and books.

I really like this bold minimalist design but I do have one concern: could having some much text uppercased make reading and navigating a bit tiring?

You can figure out this beauty company as it says it all in the name. Super cool skincare products that find their color from natural fruits and are infused with other powerhouses like green tea.

This clean, D2C website focuses on just one thing: Sales! The first three sections of the website focus on selling: 1. The hero section shows the best offers. 2. Below, they have a “Most reviewed” section that showcases best-sellers. 3. Next, they have CTAs for their collections. And sections below that build social proof and uplift their brand⁠—something that compliments the goal of the ecommerce site well.

Besides focusing on the goal, it also follows the modern website design aesthetics elements. For example, it uses a great font, a suitable color palette, high-quality product photos, a hover-to-reveal-further navigation bar, and more.

Rooted Juicery sells plant-based juices. Their website is a great example of using colors and shapes to communicate a brand. Just by looking at it, you get a sense of who the target audience is.

I love how front-and-center the brand values are here — the first things you see are cowboy hats, a cowgirl and the store.

Farmers Friend sells equipment for market farmers. They are unique because they invent many of the tools they sell. Since these are new tools, they offer lots of educational articles and videos to sell the products.

Exotic plants that you won’t find locally. Find unique plants to care for, along with instructions on how to care for them and other valuable information.

Cupshe sells beach wear for women including swimsuits, cover ups and casual wear. They have adorable styles that you’ve probably seen advertised on Pinterest or Facebook.

Mile-X Equipment Inc. sells anything automotive you can possibly need. From buses to trucks, you can find air compressors, car jacks, batteries, and more. They stand by their reasonable prices for general consumers and offer supplier prices as well.

Surrounding is a modern line of home-based pieces like furniture and lighting fixtures. They carry high-end brands in their collection like Sunbrella and Ferm Living. You can visit their blog for design articles and ideas you can feed off of when choosing pieces.

Snuck Farm Shop is prioritizing their physical retail location — so they highlight it with a big bold photo in this clean, minimalist design.

You can find a wide variety of items on ZopBuy. Apparel for men and women, beauty care, and hunting items, among several other categories. They find quality brands, then deliver them to you at great prices and with top-of-the-line customer service.

A decent example of an online store for travel. Though what’s with the watermarked “G” on the homepage image?

Asolid example of an online store for apparel. Clean navigation, big bold photos and solid branding.

Here’s a simple design — the homepage is simply a grid catalogue of the products. You can sort or filter them but it’s all there. Nice example of minimalism.

To me, this design is communicating a brand that is artsy and grungy. They are using a monospace font which is typically used in computer code — an interesting choice for an online store.

This an example of a gritty, bold design. The typography is all capitalized which makes the design feel loud and impactful. They also use a felt marker font throughout the site that gives it a DIY feel.

Vivi et Margo sells French-inspired homewares and the design elements try to reflect this:

• The color palette is farmhouse green
• Patterns have a rural French feel
• Wooden tables and other details give the product photos a rural feel.

This is a good example of communicating brand through the design.

UNIF is a women’s trendy clothing and accessory line. Appropriate for young women with an edgy vibe. There is casual styles in footwear, bags and t-shirts among others.

Magna Tiles are a very popular toy for kids. This is a pretty average product page — products listed as a grid with a sidebar for filtering.

For the dirt bike fanatics. A huge range of products is available here from helmets to replacement parts. The categorizing makes what you need easy to find, with labels like “street” or “race”, as options. From the inside out, they have everything you may need in your riding adventures.

Gravity Trading is a family-owned and operated business. They have men’s, women’s, and children’s clothing and accessories. They also have a fan shop where you can buy gear supporting your favorite sports teams.