I went through 100+ cleaners’ and cleaning companies’ websites.
The most trustable cleaning websites combine engaging content and intuitive web design to address the concerns of potential clients.
For content, top cleaning websites display:
- High-quality images of their team, equipment, and the results of their cleaning efforts.
- Well-written copy that communicates the company’s expertise and dedication to customer satisfaction across key pages (such as the homepage, services, testimonials, and contact pages). Tip: Notice how the best companies’ copy mentions the benefits rather than features — for example: instead of “We will clean your home in 2 hours”, they share about how you’ll have more free time to spend with your family. Mentioning both is important, but a benefits-emphasizing copy works well here.
- Social proof in the form of customer testimonials, trust badges, and positive online reviews.
The web design features:
- Appropriate font choices that convey the company’s professionalism and attention to detail. For example, a cleaning company targeting high-end clients might use a clean and sophisticated font like Open Sans or Lato.
- A color scheme that represents the brand effectively, often incorporating fresh and clean colors like white (that symbolizes cleanliness and purity), light blue (evokes a sense of freshness, cleanliness, and calmness), green (which is often associated with eco-friendliness and natural cleaning products), or some combination of these.
- A clear visual hierarchy that enables visitors to understand the company’s services and credentials quickly. This involves placing essential information, such as services offered and service areas, above the fold, and incorporating prominent CTAs like “Get a Quote” or “Book Now” buttons throughout the site. This also includes placing links to important pages in navigation, a reviews section to an immediately accessible place, etc.
- A sleek, responsive design that ensures optimal performance on various devices and screen sizes.
This is a collection of cleaning websites that win potential customers’ trust with the right combination of design and content. I’ve included sites of companies offering cleaning services across sectors - residential cleaning, commercial cleaning, carpet cleaning, window cleaning, house cleaning, pressure washing, and more.
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