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XPRS Review

The interface for XPRS is slick but a bit overwhelming to use. It takes time to learn— there are lots of icons and forms floating around. It lacks features like blogs and ecommerce but shines with fresh and contemporary themes.

My work is supported by affiliate commissions. Last Updated Aug 3 2017

User Experience

This is a review of XPRS— the new website builder from IM Creator (the old version of IM Creator is still available as “classic”). XPRS websites are built by stacking sections on a web page. Example sections include photo galleries, forms, team listings, logos and maps.

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Right: Website editor

Once you choose a section you are free to edit the elements (reorder them, delete them etc.) but you are unable to move them. Most sections look really beautiful— and there is a wide selection of sections. The downside is that since you can’t move elements around by hand, sections feel a bit cookie cutter. (The upside is that this structured format will ensure your website looks great on mobile.)

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Right: Choosing a section

While XPRS seldom feels cluttered I found it to sometimes overwhelming to use. Learning XPRS takes some getting used to— there are lots of icons floating around around. And even if you hover the icons you don’t get an explanation for them— instead you mostly have to figure it out for yourself.

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Right: It could be hard to miss these icons.

As I explored different sections I kept running into complex structural problems. For example, straightforward things such as editing a form are complex. In this form (form), in order to edit the success message of a form you have to click one of the inputs (for example: name) and then click the form settings icon. That seems like an odd workflow.

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Right: Form settings

It was the same story in the blog editor. Simple tasks such as managing blog posts was done in a strangely complex interface— why not just have a simple list of posts that allows you to order and delete? (Editing individual posts was also confusing.)

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Right: Managing blog posts

I found strange bugs. For example, simply hiding and re-showing the subtitle of this form caused the elements to become really skinny (they were full-width before). And pressing the align-right button caused the form to hug the side of the page— and I couldn’t figure out how to fix that.

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Right: Pressing the align-right button caused the form to hug the side of the page.

Over all the XPRS interface is very slick. There are some beautiful animations and interactions. But while there is some ideas I like (for example you can copy sections and paste them on other pages) I also found it could be confusing and difficult to get the hang of (especially when building structured elements such as blogs and ecommerce).

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Right: Website editor


  • Blog

    There is a blog— but it's only a blog in name. It lacks typical blog features: no drafting posts, no publishing posts in the future, no comments on posts, no RSS feed and post dates are not published. Why is it missing all this? I think it's because rather than create a blog database, XPRS actually just creates text and images that look like a blog, but aren't an actual blog database (I'm not 100% sure). There are some nice options for customizing the blog layout (ie: number of items per row, spacing between rows) though I would steal clear of the the Layout options— I touched one layout option and was unable to return my blog style to normal. Unfortunately the post manager is messy— there are much better ways to organize a post manager (for examples see Squarespace and  Show Screenshot

  • Ecommerce

    XPRS uses Shoprocket, a 3rd party shopping cart provider for ecommerce. Unfortunately the integration is really confusing. I had trouble figuring out how to do simple things like set prices (it turns out that changing the price in XPRS doesn't change the price— you have to login to Shoprocket and set the price separately). If you're serious about ecommerce, check out my store builder reviews

  • Form Builder

    The form builder is simple— you can only add text and multi-line fields. No radio buttons, checkboxes, file uploads or select boxes. Form submissions are sent to an email address but not saved elsewhere (so make sure you don't delete the form results). You can edit the success message of a form (but you can't set a custom success page).  Show Screenshot

  • iOS & Android Apps

    Strangely the XPRS website says an iPhone app is 'coming soon'— yet one is already available in the app store. The app is a full website editor— which means you can add text, videos, blog posts, photos and more from your phone. Nice!  

  • Retina Ready

    Images displayed sharp and crisp on retina screens (iPhones and Macbooks).  

  • Newsletter

    There are newsletter signup elements you can add that look nice. Unfortunately they don't integrate with any mailing list providers (such as Mailchimp). So you'll have to manually add each submission.  Show Screenshot

  • Membership System


  • Design from Scratch

    Yes, if you deleted all elements you could build your own design from scratch.  

  • Multi-lingual


  • Restaurant Menu


  • Donations


  • Audio Player


  • Podcasts



XPRS shines with it’s themes. There are a wide variety of themes to choose from— and all feel fresh and contemporary.

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Right: Example theme

Most themes showcase big visuals and plenty of space.

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Right: Example theme

There’s some neat theme customizations. For example, there is a handy spacing editor for your header and footer to increase spacing. There are also some nice customization for menus— you can set the menu as side, fixed, overlayed, minified or up top. Elements are individually styled but there is no global style settings (so creating a consistent look and feel will mean manually editing multiple elements at the same time).

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Right: This handy spacing editor lets you add padding.

XPRS shines with it’s responsive themes. All themes automatically break down into a tablet and mobile theme— and they all worked nicely. My only complaint is why the navigation isn’t a hamburger menu?

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Right: Responsive theme

Good Billing Practices

I was able to buy and cancel with ease.