Last Updated September 21 2023
The best startup websites have the following:
Below, you’ll find well-designed startup websites that encapsulate these principles. I dissect the first few to showcase what makes them effective web design — you can analyze the rest and replicate what you like.
Before I begin, let me define what I’ve considered a “startup” for this list, as its definition seems very unclear. [People call, and not wrongly so, everything from a roadside lemonade business to the Facebooks and Ubers of the world a “startup”].
For this list, I’ve considered companies that are innovative, in the early stages of development, appeared in Shark Tank, and/or (recently) funded by outside investors as startups (not IPOed ). Some are bootstrapped or crowdfunded, but most have backing from popular venture capital companies like Sequoia, Y Combinator, Accel, A16Z, Khosla Ventures, etc.
I’ve tried to include websites of a variety of startups - AI startups, fintech startups, ecommerce startups, fashion startups, healthcare startups, construction startups, etc.
Founded by Elon Musk, The Boring Company constructs cost-effective transportation, utility, and freight tunnels. The company aims to alleviate traffic congestion, enable rapid transportation, and transform urban infrastructure.
This website is a simple, effective marketing website for the startup. Here’s why:
All in all, this startup website checks all the (relevant) boxes I outlined in the introduction.
Side Note: The Boring Company’s website is built using Squarespace (one of the easiest, cost-effective drag-and-drop website builders), proving you don’t need fancy coding, a super-customizable platform, or big web design budgets (however small for the richest man on the planet) to make a good website.
KeyNest provides innovative key exchange solutions for Airbnb hosts, serviced apartment operators, and estate agents. They operate globally and have facilitated key exchanges for over 5 million guests since its establishment in 2016.
Potential clients of KeyNest would have one or more of these questions — and here’s how the London-based startup’s website answers them:
These answers are easy to find and look at because of obvious navigation and hierarchy, the clean Poppins font, and the easy-on-the-eye color scheme and animations.
Bundle x Joy is a female-founded pet brand on a mission to revolutionize pet nutrition and community engagement. Led by industry veteran Jess Berger and backed by multiple investors, the startup company offers curated, high-quality products like superfood jerky for dogs.
This colorful ecommerce website looks exceptional and yet takes care of important web design elements. The vibrant colors throughout the website add to the branding of it. At the same time, the colors don’t distract from the messaging and action buttons:
Modash helps marketing teams find, analyze, and monitor influencers on social media platforms like Instagram, TikTok, and YouTube. It lists every influencer with over 1K followers (i.e., 250M+ profiles), allowing users to search by location, niche, or audience size.
Modash’s website focuses on helping potential customers understand the platform, building trust, and eventually getting them to either get on a demo call or start a free trial. It does so with clear copywriting, engaging/informational visuals, and effective web design on all its landing pages.
Here’s how it does it on the homepage:
To avoid distractions, the elements that make a website “aesthetically pleasing” are kept as minimal as possible. For example, the website uses typical colors and fonts, so they don’t attract any attention (in contrast, the vibrant color in the above example added to the website’s personality).
Apothékary offers signature blends of pure powdered herbs that increase focus. Their products are based on the concept of using food as medicine, combining traditional healing wisdom with modern food science. They emphasize that their blends contain no sugars or fillers, maximizing the bioavailability of nutrients.
Apothékary’s website seamlessly blends high-quality visuals with interactive elements, creating a standout user experience in the wellness and beauty sector.
The standout feature of this website is the 5-minute quiz to get personalized herbal recommendations — the link to which is highlighted as the primary CTA in the menu bar. The website also uses quiz-style dropdowns (instead of filters) like this to recommend relevant products:
Minna is an organic tea company selling many different tea flavors in individual cans or a variety pack. Their teas are free of the excessive sugar you’ll find in most teas yet still taste light and delicious.
The full-sized header image, the white space throughout the homepage, the CSS parallax scrolling effect, and the appropriate colorful sections… are all examples of modern-day web design trends. Also, minor details like adding nutritional facts and relevant certificates near the “Order Online” CTAs elevate the visitors’ trust in the brand.
One minor error you should avoid: The navigation text isn’t contrasting enough to the background image, so the visitors will struggle to see the “Shop Tea” link.
Saie offers clean makeup products that are inspired by customers and made with high-quality ingredients. The company emphasizes sustainability and product development to create beauty products that benefit both the user and the environment.
Its website is user-friendly with a clean, easy-to-navigate menu & submenus that offers multiple options to explore without overwhelming the visitor. Among many things, it features a link to a handy tool for makeup shade matching that helps visitors make informed buying decisions, + helps the company increase conversions and learn about its customers.
On the visual side of things:
Pogo is an app that enables users to earn rewards on their purchases and find savings on their bills, insurance, and bank fees. It also lets users monetize their data for market research and personalized ads. The app is known for its user-friendly interface and secure data handling.
The aim of this startup website is to help you understand its offering and get you to download the app. And it does both with excellent web design.
An app that, as they write, “put your data to work” needs to convince users of privacy and security. The website does it by prominently mentioning “256-bit SSL encryption” and “Data Control Center” + a reviews section that boasts 4.9-star reviews from 30k+ users.
The Supernatural brand features an exciting, plant-based way to get creative in the kitchen. All of their powder products and recipes are vibrant in color, better for you, and fun to use in the kitchen!
The no-copy, no-CTA hero section gives the website a clean look. The yellow-based color scheme matches their packaging and ad & social media post colors, giving it consistent branding.
Their shop section has a lot of negative space, product image thumbnails that change on hover, and minimal captions. The product description copy is straightforward and well-structured, and each product has associated customer reviews at the bottom that add social proof.
Cinera Edge is a personal cinema device offering an immersive viewing experience with high-resolution dual micro-OLED screens and Dolby Digital 5.1 surround sound. It supports 3D display, runs on Android OS for app compatibility, and is designed for comfortable long-term use.
This startup’s website is like any well-designed one-product store. It ensures every web design element helps sell that one product:
Feastables is a chocolate bar startup created by MrBeast - one of the most popular and influential YouTubers (and now entrepreneur).
Its website landing page with a semi-flat design uses the classic blue and pink MrBeast color scheme. It also has all the MrBeast elements sprinkled throughout the website - massive giveaways, philanthropy, an image of Jimmy aka MrBeast, etc.
Other than the whole MrBeast branding and modern web design, the website has snappy and easy navigation, accessibility settings, a live chat/chatbot, social media buttons, logical structure, and perfectly placed CTAs.
From a marketing-on-the-site viewpoint, they use popups and spin-to-win wheels to collect emails for email marketing, they have a chatbot to increase conversions, and they have put average reviews at the top of each product page to give visitors social proof, etc.
Over 3.5 million designers and teams use Webflow to create and collaborate on visually stunning websites without coding. It’s one of the best website builders and the platform powering many sites on this “startup websites” list. The company raised $120M Series C at a $4B valuation just last year.
Being a web design platform, Webflow definitely knows a thing or two about making a visually stunning and functionally perfect website for itself.
However, notice how it’s not that different than some other SaaS startup websites on this list (example: Modash). That’s because the fundamentals don’t change — all have to have clear messaging, obvious structure, easy navigation, and so on.
Outseta is an integrated platform offering tools for managing membership sites, SaaS products, or online communities. It combines CRM, billing, email marketing, and help desk functionalities, aiming to streamline operations and speed up time to market for businesses.
Outseta’s website stands out with its dynamic and user-friendly design, featuring bold headers, clear fonts, and custom graphics. Its clean, organized structure makes navigation effortless, while integrated testimonials add a layer of credibility.
ANYbotics offers automated robotic inspections for industrial plants using their four-legged robot, ANYmal. It autonomously navigates through various environments, collecting and analyzing data to aid in plant monitoring and maintenance, providing a scalable, safe, and efficient alternative to manual inspections.
The background video in the hero section is the classic example of the “show, don’t tell” principle.
Meatable is focused on creating sustainable and ethical real meat by replicating natural growth processes, offering an alternative to industrial farming. The company produces meat quickly and without harming animals, aiming to reduce environmental impact and provide consumers with a guilt-free choice.
Vendr is a procurement management tool specializing in negotiations and streamlining the purchasing process for businesses. The platform aims to serve as an all-in-one solution for companies’ procurement needs.
Malco is a startup based in Solothurn that offers customizable, affordable, and sustainable wooden letters. The letters are lovingly hand-painted in Switzerland by the founders, Andreas and Sabrina, who are passionate about typography, design, and the power of words.
BioLite is a New York-based startup. They manufacture off-grid energy products for both the outdoor recreational industry and emerging markets. One of their flagship products is a portable camp stove that can burn wood and other biomass to produce heat. People use it for cooking food, recharging their phones, and lighting in the dark.
January AI is a health technology company that provides users with personalized insights into their metabolic health. The idea is to use a continuous glucose monitor (CGM) and AI to track and analyze glucose, activity, and food intake data. This information is then used to create a customized health plan with daily targets for managing glucose, gut health, and sleep.
Little Clay Land is a unique online store that offers custom, hand-sculpted clay portraits of family, friends, and pets. The artist, Laura, creates each piece to be as unique as the individuals and pets they represent. These miniature sculptures can serve as standalone pieces or come with a hook for hanging, providing a personalized art gift option.
Partake Foods is an online store that offers a variety of cookies that are gluten-free, vegan, non-GMO, and free of the top 14 allergens. The cookies are made with real, healthy, and safe ingredients and come in multiple flavors, including carrot oat, chocolate chip, double chocolate, and sweet potato millet. The company is committed to food inclusivity, and a portion of its proceeds support families living with food insecurity.
Swan is a licensed financial institution that provides scalable core banking infrastructure and built-in regulatory compliance for businesses. Essentially, the platform handles complex tasks like transaction processing, identity verification, and fraud detection, eliminating the need for a separate compliance team.
Brooklinen, established by Vicki and Rich Fulop, offers high-quality, luxurious home essentials at fair prices. The company emphasizes customer service and a hassle-free shopping experience, providing renowned and comfortable products while also maintaining a commitment to social responsibility through various partnerships.
Cadre AI is a tech company that uses advanced AI and Industrial IOT to automate information processing. They create intelligent models for real-time decision-making from human-centric data, with a focus on automation, speed, and scalability.
MarqVision is a Growth Protection Platform that safeguards brands from online counterfeit products, unauthorized sales, and pirated content. They monitor over 1,500 online platforms and use AI technology for fast enforcement and removal of counterfeit and pirated content. The platform also offers integrated legal services and an all-in-one IP management platform for registering, managing, and monitoring trademarks.
Tinyseed offers mentorship, community, and funding to entrepreneurs and SaaS founders. It provides access to world-class experts for quick answers to burning questions, a network of ambitious and talented founders to combat founder loneliness, and the right amount of funding to help businesses grow faster while maintaining control.
Tonal is a smart home gym system that offers personalized strength training programs. It features adaptive weight resistance, full-body workout capabilities, and progress tracking. The system uses AI technology to provide real-time insights and help users achieve their fitness goals.
Cococart is an online platform designed to simplify the process of setting up online shops for local businesses. It offers a range of features, including automated order management from social media, multiple payment options, and a user-friendly interface.
FlyCode is a product analytics tracking tool that automates the process of defining, implementing, and verifying your analytics tracking. It offers features to prevent data quality issues, ensure faster implementation with developer-first tools, and eliminate human errors. The platform aims to provide a single source of truth for tracking events and maintaining a consistent event naming convention.
V-Labs develops tools to enhance virtual meetings. Their mission is to bridge the gap between the virtual and physical worlds for companies and remote teams. They offer products like embedded virtual presentations and branded virtual backgrounds to engage viewers and improve the quality of video meetings.
Curie is a body care brand that offers clean, effective, and sustainable products. Their range includes aluminum-free deodorants, hydrating hand sanitizers, whipped body wash, clay detox masks, body oils, and candles. The brand emphasizes using safe ingredients, providing effective products, and maintaining sustainable practices.
Funnel is a centralized platform for marketing data management. It simplifies reporting and analytics, providing seamless integration with various data sources. The platform aims to enhance team efficiency and optimize marketing budgets by offering a single, reliable source of data.
Cowboy specializes in electric bikes designed for urban riders. Their bikes feature an intuitive motor that senses your pedaling force and a companion app to guide your ride. The goal is to provide a newfound sense of freedom in city commuting. They offer three models and various services, including technical support and theft protection.
Agua Bonita is a beverage company that offers a healthier version of traditional agua fresca. Their variety packs are currently available for purchase.
Faircraft is a material science startup that produces lab-grown leather. Using cell biology, they create sustainable and versatile materials with low environmental impact. Their technology allows them to fine-tune the properties of their materials to meet specific needs, offering unique possibilities for designers and brands.
Ruti offers comprehensive bioenergetic scans to diagnose underlying health imbalances. The platform provides a personalized root cause analysis and guidance for restoring health, targeting unexplained symptoms and ongoing fatigue.
Tavus is a digital platform that automates the creation of personalized videos for various purposes. Aimed at businesses and individuals, the service allows users to send unique video messages without manual production, streamlining the process of engaging with audiences in a more personalized manner.
Marker Learning is a platform that offers quick and comprehensive evaluations for learning disabilities. It provides personalized support plans for individuals in classrooms, colleges, and workplaces, delivering diagnostic reports and action plans within 30 days.
Glean is a tech company founded by former Google engineers focused on improving workplace search. They offer specialized search tools and solutions to help teams in various sectors efficiently find the information they need.
Rewind is a privacy-first app that (ironically) records what you do, see, speak, and hear and makes it searchable. The Rewind app is available for Mac and iOS and is soon coming to Windows. The company has raised over $33m from big-name investors like Sam Altman, First Round Capital, Andreessen Horowitz, and NEA.