Last Updated April 13 2023
The best personal trainer websites help potential clients envision their future selves by incorporating these essential elements:
Notice these elements in action in the well-crafted personal trainer websites below.
Pilates instructor Amanda Kassar is a popular fitness guru in Los Angeles. Her approach is personal and customized for her clients, offering both private and online courses.
Her fitness website makes for a great example for one particular reason, if not more: Right at the top of her website is a GIF of women (with flexible bodies, strong core, and perfect postures) doing low-impact pilates. It’s a classic example of show, don’t tell. The GIF shows the results clients will get (strong core, great posture, flexibility) if they take pilates training from Amanda.
Jessica Manning is a personal trainer who, as the website mentions, “will get you spending more of your life feeling confident, strong and empowered” with exercise schedules, meal plans, sleep habits, and more. On the website, she also mentions, “I AM NOT A STARE-AT-A-CLIPBOARD-AND-COUNT-REPS TRAINER,” conveying that she is an empathetic trainer.
Everything about the website displays her personality and training style, making it among the best fitness websites. For example, the font size and style, the beautiful smiling pictures, the website copy, her journal, and the testimonial thanking her for “constant support and body-positive attitude”…all show that she’s a gentle, empathetic trainer who’ll slowly and steadily get you to your fitness goal.
Brittney is a personal trainer located in California. Her journey began with intense fitness, which caused infertility. She has now come full circle, offering gentle fitness for everyone, including classes for pre and postnatal.
I absolutely love the hierarchy and content of this website. In the hero section, there’s a background image of a fit Brittney doing her exercise, and in the foreground are simple text and important CTAs — this is good but not that unique. The best part comes below the hero section.
Where most personal trainer websites focus on training and showcasing training photography, the Body Design By Brit website starts with an About section emphasizing her “gentle and effective ways” and “sustainable and balanced approach to long-term health.” Beside the text is a photo of her as a pregnant mom — which adds to the relatability and trust factor.
The About section, where she tells her story and shares her journey from extreme fitness ways to a long-term & gentle fitness approach, is really the star of this website.
Scott Laidler has transformed the physiques of Oscar-winning actors, athletes, and military service personnel. He also offers online personal training to anyone and everyone. You can learn more about it on his professionally-designed website.
This website starts with a short introduction of Scott and his experience in the fitness industry. Then there are a couple of CTAs to help you understand how the online training works.
And below it are the most impressive sections: all kinds of trust-infusing blocks-
The website also has “What People Say” and “Verified Reviews” blocks in the footer.
Goes without saying: Since it’s professionally designed, the web design elements are on point - consistent branding, excellent visual hierarchy, obvious CTAs and navigation, readable & suitable fonts, etc.
Asta Bazeviciute is the ballet dancer and sculpting professional behind this barre-based studio. Her company has been featured in magazines such as Elle for unique programs that transform the body and mind.
This website has a good structure & visual hierarchy, nice photography, well-written content that explain the process & benefits of ballet, and appropriately placed CTAs.
Kit Rich is a high-profile personal trainer and seasoned Pilates instructor that wants her clients to always feel their best during exercise. She has worked with celebrities and has been featured in multiple fitness magazines.
This is more of a personal branding website rather than a website promoting personal training services. But I get it — she is a nationally-recognized celebrity fitness trainer whose clients likely come from word of mouth or meetings, not from the website.
Becoming Balance was created by Danial Rama, a seasoned yoga instructor with a passion for maintaining a humble and simple life. His sessions target all experience levels, and you can find them conveniently on The Becoming Balance App.
This website has a nice, concise copy that’s well-placed and structured. Here’s an excellent example from directly below the homepage hero section:
Let’s analyze this simple section step-by-step, from top to bottom:
The whole website follows this approach.
Rose and Stone offers boxing classes and training to stay in shape and improve your health. There are beginner and advanced classes that are said to be great for mental health and stress relief as well.
The homepage of this website introduces you to boxing as a concept, and the coach Anthony McCarthy, who is an AQA Level 5 Personal trainer and England Boxing qualified coach with over 15 years of experience. Other pages have his boxing tutorial videos embedded from YouTube.
I like all the information — it showcases expertise and instills trust to a level, but adding testimonials and client photos would take the trustworthiness factor up a notch.
Lila believes that nature and yoga combine to create the perfect life medicine. She has been practicing yoga for over 20 years and invites you to EcoYoga Life TV, where she teaches yoga and the eco-lifestyle.
She offers a lot of products/services: self-paced programs, personal coaching, training sessions, and even a book on yoga. All of it is well-presented, with simple navigation on this beautifully-made website.
Karimu Samuels is a personal trainer offering his services in Berlin. He has had a variety of athletic experiences that have led him to rethink his views on health and what that really means.
This website is visually heavy and in a good way — there are so many images of the trainer throughout the website, there are video testimonials, there are training videos, and more. However, the content looks a little vague.
Alfonso Iovine is a well-known personal trainer with over 10 years of experience transforming the body and lifestyles of many. He is certified in a variety of different specialties, and his scientific approach shows proof in those he trains.
His training style highly contrasts with that of Jessica’s, and his website clearly reflects that.
The hero image of the website is a picture of Alfonso looking rugged and strong. Just below that is a copy that instantly grabs attention with its first line, “It’s easy to find fitness professionals today trying to reinvent the wheel…” The copy goes on to mention his tailored, scientific approach to training. Similarly, testimonials from clients mention the same thing – testimonial example: “Intensive and well-targeted training sessions … for a busy person like me”
Alfonso’s target audience is likely men in Central London looking for a strict trainer to build discipline and a strong body…or, at least, his fitness website sends that message.
Lucas started his personal trainer journey in 2008 with a singular goal: to create the go-to person for your body and your health. He is still going strong (quite literally) at it.
I love this website for its simplicity. It has three main elements: about Lucas, before/after photos & testimonials from clients, and a contact form. And that’s pretty much all a personal trainer website needs, really.
Matt Roberts opened Europe’s first dedicated personal training gym in 1996. Today he works with numerous personal trainers, sports therapists, physiotherapists, and pilates instructors to offer various fitness services.
This website features a great video in the hero section. It also manages to concisely tell about all its services, all the personal trainers, their prices, locations, and more. I like their informational wellness blog as well.
Anna Victoria’s personal health journey inspired her to help women embrace fitness and nutrition. She encourages self-love and emphasizes the importance of physical, mental, and emotional well-being through her Fit Body App.
Stephanie Snyder has become extremely popular in the yoga world. She started Love Story Yoga in 2017, where classes are offered featuring Vinyasa Yoga. Her style is said to be both inspirational and light-hearted in nature.
Cristi Christensen was a former Olympic Gymnast that suffered from an injury, causing her career to fall short. She has made quite the name for herself in Yoga, being featured in many magazines for her teachings. She has also written the book, Chakra Rituals.
Michael Morelli is a coach, health enthusiast, and entrepreneur with a large social media following. Once facing personal struggles, he now assists others in achieving transformative breakthroughs for a healthier, happier, and more prosperous life.
Vanessa is part yoga instructor, part traveler and part blogger. She fell in love with Yoga back in 2015 and has been sharing her healthy lifestyle with her followers ever since.
Dr. Gruber has a love for yoga in more ways than one. She believes that yoga benefits nearly all areas of your life. Whether it’s mental or physical, she believes it will change for the better.
Kira has been practicing yoga and healthy living since 2012. Her studio has grown rapidly in her home state of Tennessee, where she helps students connect their minds with their bodies.
Dr. Anna Roth is a licensed psychologist and yoga instructor based out of Minnesota. During her studies, she discovered how important Yoga is in Mental Health and makes them both available in her practice. She also offers one on one services, workshops and more.
Jessica Sandhu has been practicing Yoga for over 17 years. During her practice, she realized how many layers of her life were being improved by Yoga. She now offers a variety of classes, health coaching and workshops.
Personal Trainers Ben and Scott were friends that were both passionate about their careers. They have since teamed up and created the fitness community BearWolf, where becoming a “strong pack” is the goal.
The Armoury Coaching Studio in Milton Keynes offers small group and personal training. They provide custom workouts, nutrition advice, and support for up to six clients per trainer.
Alexia is a certified personal trainer and fitness nutrition specialist with over 10 years in the industry. You can join her different fitness challenges from the website.
Kayla Itsines is Sweat’s co-founder and Head Trainer. She has empowered women since 2008 with accessible fitness programs. Her mission helps women become their best selves and build confidence and strength at any level.
Katie has worked with about 250 clients as a personal trainer. She teaches sustainable fitness and aims to end yo-yo dieting for increased confidence and well-being. You can get 1 to 1 coaching sessions, online coaching, or a monthly membership to her Facebook group from the website.
Ciara Madden, a personal trainer with 5 years of experience, has created the Body by Ciara Squad. With a team of experienced instructors, they offer daily live workouts and catch-up sessions for online participants.
Rob Cotterill once struggled with extra weight. He learned about nutrition and effective training them. After a 15-year military career and a high-stress job, he returned to his passion for fitness to help others achieve their health goals.
His website tells his story, presents his services, and shares testimonials from other clients who were able to lose weight as Rob did.
David has trained 50+ actors in the film industry, including Hugh Jackman and Ryan Reynolds. He started offering online training in 2013 to support clients while traveling. Anyone can get his online training and coaching by simply filling out a form on the website.
Throughout his life, Jeremy has engaged in various sports and activities, using his environment to strengthen his body and mind. He now teaches his clients the same.