Last Updated October 12 2023
The best insurance agent/agency websites focus on the following—replicate these, and you’ll have a successful website for your agency:
Here are some examples of well-designed insurance agent & agency websites that have the hallmarks mentioned above:
Margy Wenham Insurance has been representing major insurance companies for over 30 years. Margy specializes in Medicare Insurance and helps seniors navigate Medicare. She also offers all other insurance services, including final expense insurance, vision plans, term life, dental, etc.
Her website is superbly designed and follows all the content, trust, and web design principles to a T.
Arch Partners Insurance has been proudly serving insurance products and services for over a century. They cater to more than 2,500 businesses and families in Athens and Northeast Georgia.
The above-the-fold of this website is excellent — it’s dense yet well-organized: the hero text tells what they do and the company’s customer-centric objectives; the strip at the top gives the address and contact information; the messenger button invites visitors to chat if they have questions; the professional logo, blue & white color, and smiling photo in the background makes them look trustable.
All other sections and pages also have dense content but good structure and good writing that make them scannable/readable. The copy’s attention to detail is especially worth pointing out — see the heading for these testimonials on the personal insurance page and commercial insurance page, for example:
Overall, the website’s inviting imagery, well-organized content, and emphasis on being “100% independent” establish trust and highlight the agency’s community-centric approach.
For over 40 years, Baty Agency, Inc. has been an independent insurance provider in Farmington Hills and nearby areas. They offer a variety of insurance types, including home, auto, business, life, and annuity insurance. With a 92% client retention rate, Baty Agency, Inc. has proved itself a trusted choice for insurance—and they manage to communicate the same through the website.
The website’s design exudes simplicity and trust. Its neutral color palette and clear icons prioritize user navigation and access to essential services. Good imagery and straightforward CTAs support their tagline, “The easy, trusted way to buy insurance in Southeast Michigan.”
Of all the things, I like this prominently displayed testimonial the most:
For over 35 years, Louisiana Insurance Services has been the go-to agency for the local community’s personal and business insurance needs. The company is also community-focused, with many LIS employees serving in local churches and social, service, and community organizations.
The website’s design is modern and user-friendly. High-quality images paired with succinct text (in beautiful professional typography and colors) make the site easily readable and visually appealing. A prominent call-to-action for obtaining a quote encourages user engagement.
To build trust, the website displays a “Local & Independent” badge celebrating the agency’s over 35 years of operation. The “Our Customers Say” section and video testimonial also help build trustworthiness.
Worth Insurance aims to provide a more efficient and accessible insurance advisor experience. They leverage technology and systems to improve the consumer experience while putting clients’ needs first.
Worth Insurance’s website has a more modern, techie design with custom graphics and a well-coordinated color palette. The site lists personal and commercial carriers with logos and features visually consistent icons for different types of coverage. Each service page includes calls to action, social proof, carrier information, and FAQs to address users’ questions before contacting the agency. The website uses a multi-step form for quote requests, which creates a smooth user experience.
Gary K. Marshall Insurance Agency offers personalized auto, home, health, business, and life insurance protection in Princess Anne and Salisbury. They work with multiple companies to find their clients’ best policies and rates.
The website design is clean and professional, utilizing a mix of images and text to convey its message. Customer testimonials prominently displayed give an authentic touch, building trust with potential clients.
Moreover, contact info and office locations are easily accessible, and the CTA “Get a Free Quote” encourages contact.
Worgess Insurance offers personal and commercial insurance, workers’ compensation, group health plans, life insurance, and financial services. They are a family owned business with two locations - Battle Creek and Kalamazoo, Michigan.
The insurance agency’s website adopts a straightforward design, with bold headers highlighting its diverse offerings. The hero section is an automated slideshow showcasing their different services — the CTA and the image change depending on the service showcased. The grid below it is a sort of list version of the slider, i.e., it also takes to the different service pages.
The inclusion of a contact form on the main page encourages user interaction. Similarly, the description of their 24/7 service availability and a client portal that lets “Manage your insurance account anytime, anywhere” effectively showcase commitment to client convenience.
They also instill trust by allowing visitors to quickly “Check the background of this financial professional on FINRA’s BrokerCheck.”
Warren Insurance Group offers long-term insurance solutions for individuals and businesses. Founded by sisters Natalie and Stephanie Warren, they have over nine years of experience and work closely with major providers to create personalized plans that prioritize clients’ needs.
The design of Warren Insurance’s website is modern and refreshing—the fonts and the color scheme are not quite “serious business-themed,” but it looks personal (which is good). The photos of the sisters throughout the website and the social media icons at the top & bottom of the website add to that “personal” element further.
The website doesn’t forget its goal in the process of being personal, which is the main thing. It effortlessly showcases the services while highlighting the personal touch and dedication the team brings, ensuring clients feel valued and understood.
Alpine Insurance Agency is an independent insurance agency providing coverage options for personal and commercial insurance needs, including auto, home, business, and life insurance. They work with multiple insurance carriers to find the best coverage options for their clients.
Alpine Castle Lake Insurance’s website features clear calls to action, such as “Call Now” and “Instant Quote,” which allow users to access the information they need easily. The website also showcases ample social proof by displaying reviews and testimonials prominently on the homepage, as well as on a carousel as users scroll down. The site offers clean navigation for individual services, with visually appealing icons and an organized structure that allows users to locate information easily.
Good Circle Insurance is a Florida-based independent agency that offers personal and business insurance solutions. They position themselves as a friendly neighborhood insurance expert. This community-centric branding highlights their commitment to helping people make informed decisions.
The website has a clean and user-friendly design, accentuated by vibrant colors and high-quality images that humanize the insurance process. The clear call-to-action buttons, organized layout, and easily accessible customer reviews promote trust and ease of navigation, making it an inviting platform for potential clients seeking insurance services.
Hometown Insurance in Winder, GA, offers affordable insurance for personal and commercial needs, including auto, home, life, health, and business. Owned by Douglas and Kelly Grove.
The website design feels welcoming with its use of candid images and earthy colors, mirroring the company’s hometown essence. Visual representations of various insurance types make navigation intuitive, while the section on discounts and benefits provides a clear incentive for potential clients to consider their services.
Steadily is a specialized insurance company that focuses on delivering fast and affordable landlord insurance solutions. With an emphasis on efficiency and trust, they cater to landlords seeking comprehensive insurance coverage.
Steadily’s website design stands out with its contemporary aesthetics and clear infographics. The purple-themed design combined with iconography makes information absorption easy for visitors. Moreover, the embedded customer reviews and the dynamic illustration of cityscapes infuse the website with a sense of reliability and modernity, appealing to the current generation of property owners.
Stone Insurance Agency is an independent insurance provider in Connecticut, offering personalized coverage for auto, home, life, and business. Their history dates back to 1859.
The Stone Insurance Agency’s website exudes professionalism with its modern design and color scheme. The strategic placement of testimonials and the “We’re Your Neighbors” section strengthens community ties and trustworthiness. The clear division between home & auto, and business insurance ensures easy navigation, guiding visitors effortlessly through their offerings.
Pet Insurance Australia provides affordable and flexible insurance policies for cats and dogs in Australia, covering accidents, illnesses, and routine care.
The website for Pet Insurance Australia is vibrant and engaging. Relatable pet imagery immediately connects with the target audience, evoking emotions of care and protection. The design is user-centric, with clear CTAs, comprehensive information on different covers, and testimonials that instill trust. This digital platform effectively showcases their expertise in the domain and underscores their commitment to pet well-being.
Medicare Alex stands out as a client-centric insurance agent operating in the Tampa Bay Area, FL. With a clear message that he prioritizes the interests of their clients over insurance companies, the website emphasizes his role as an independent agent striving to provide customers with optimal insurance solutions and tangible savings.
Zach Timmerman Insurance Agency showcases its commitment to providing insurance solutions that are both comprehensive and personalized. The website exudes warmth and reliability, with a clear focus on Zach Timmerman himself, emphasizing a personalized agent experience. The vibrant imagery and concise content presentation make it easy for visitors to understand the range of services and the agency’s value proposition.
North Town Insurance stands out as an independent insurance agency in Spokane, WA, eager to craft a unique insurance experience for every client. The website’s design effectively combines professional imagery with clear service offerings. The testimonials section adds an authentic touch, demonstrating the agency’s success and reputation in the community. The design layout ensures easy navigation, making it convenient for visitors to explore and connect.
Mercado Global Insurance Brokers’ website has a professional design highlighting its family-centric insurance approach. The color scheme of navy and gold instills trustworthiness. Images of camaraderie, family, and professionalism are integrated effectively. It offers comprehensive services from savings to retirement and detailed information on insurance products. Portraits of team members provide a personal touch. The call to action is emphasized with phrases like “Protect your future now!”
Lumico is a US-based life insurance company offering affordable and personalized life insurance policies with living benefits for policyholders in the case of terminal or chronic illness. Their customer-focused approach aims to simplify the life insurance process.
Titan Insurance is a US-based insurance company that offers a range of insurance products, including auto, home, and business insurance, as well as specialty insurance such as motorcycle and RV insurance. They aim to provide affordable coverage and quality service to their customers.
Burton Harris Insurance Services is a California-based independent insurance agency providing home, auto, business, and life insurance to clients in Southern California. They offer personalized service and customized insurance solutions tailored to each client’s unique needs.
Corvus Insurance provides smart commercial insurance products that use AI-driven risk assessments to help brokers and policyholders predict and prevent losses. Their platform also offers cybersecurity and IoT coverage.
Acentria Insurance is a leading provider of insurance products and services, offering personal and commercial coverage options to clients across the United States. Their experienced agents provide personalized advice and support to help clients find the right coverage for their needs.
Shasta Health Insurance Services is an independent insurance agency based in Redding, California, offering a range of health and supplemental insurance plans for individuals, small businesses, and seniors. With over 30 years of experience, the agency provides personalized service and assistance with billing and claims.
True Pacific Insurance is an insurance brokerage company that offers a variety of insurance products and services to clients, including auto, home, and commercial insurance. They work with a network of reputable insurance carriers to find the best coverage options and rates for their clients.
Pearson Wallace Insurance is an independent insurance agency that provides a wide range of insurance products to individuals, families, and businesses. They offer personalized service and work with multiple insurance carriers to find the best coverage options for their clients’ needs.
Heppner Insurance is a family-owned and operated insurance agency serving individuals, families, and businesses in Southern California for over 90 years. They offer a wide range of insurance products, including auto, home, business, and life insurance, and are committed to providing personalized service and competitive rates to their clients.
Klinner Insurance is an independent insurance agency that provides personalized solutions for individuals and businesses, including home, auto, life, and commercial insurance. They have a team of experienced agents who work closely with clients to understand their needs and find the best coverage options at competitive prices.
HRT Insurance Group is an independent insurance agency that provides a wide range of insurance services to individuals, families, and businesses. They specialize in property and casualty insurance, employee benefits, and risk management solutions. With a focus on personalized service and tailored coverage options, they aim to help their clients find the right insurance solutions for their specific needs.
Ed Preble Insurance Agency is an independent insurance agency that provides personalized insurance coverage tailored to fit the needs of its clients. They offer a variety of insurance products, including home, auto, life, and business insurance. The agency prides itself on providing exceptional customer service and building lasting client relationships.
Frederick Mutual Insurance Company is a regional mutual insurance company that has been serving the insurance needs of Maryland residents since 1843. They offer personal and commercial insurance products, including homeowners, renters, auto, and business insurance, and they are committed to providing high-quality customer service and competitive rates. Additionally, as a mutual company, they are owned by their policyholders and are focused on meeting their needs rather than the needs of shareholders.
CarInsurance.com is a website that provides auto insurance quotes and comparison tools for users to find the best policy for their needs. The site also offers informative resources such as car insurance guides, calculators, and a blog to help educate consumers about car insurance.
MAPFRE Insurance is a property and casualty insurance company that provides a range of insurance products and services, including car, home, and business insurance, to customers throughout the United States. The company operates in 19 states and has been in business for over 40 years.
RBC Insurance is a Canadian insurance company that offers a range of insurance products, including home, auto, travel, life, and health insurance. They aim to provide personalized and innovative solutions to meet their customer’s needs and offer various discounts and benefits to help customers save money on their insurance premiums.
Responsive Insurance is an independent insurance agency owned and operated by Matt Nance, offering a wide range of insurance products for personal and commercial use. They believe in providing professional analysis and personalized service to their clients and are committed to customer satisfaction. They are based in Naples, Florida.
Fu Insurance is an independent insurance agency based in New York that offers a wide range of insurance products, including auto, home, renters, and commercial insurance. They work with multiple insurance carriers to provide customized solutions for their clients’ needs. Their website offers a user-friendly interface to request quotes and manage policies online.
Bell Insurance Group & Associates is a full-service insurance agency offering home, auto, and business insurance policies, with a mission to provide their clients with comprehensive coverage and hands-on customer service. They offer various insurance products, including general liability, workers’ compensation, cyber liability, commercial auto, and product liability insurance, among others, tailored to meet the needs of small and large businesses.
Emily is a licensed insurance agent in Missouri and Kansas, with a Master of Public Health degree from the University of Missouri. She specializes in offering insurance solutions for retirement and believes in building personal relationships with her clients to understand their goals better. Emily is also involved in family ministry and enjoys outdoor activities and trying new things.
The Weston Mock Insurance Agency is an independent insurance agency in Omaha, Nebraska, specializing in car, auto, and homeowners insurance. They collaborate with various insurance carriers like Nationwide, Travelers, Progressive, Safeco, AAA, Encompass, Grinnell Mutual, and Stillwater to provide their clients with the best price and coverage options.
Rich Bales is an Independently Contracted Agent with Phillips Stafford Insurance Group, specializing in personal, farm, and small business insurance. Previously, he had a successful career in medical device sales before transitioning to the insurance industry, driven by his passion for networking and assisting individuals.
LOOP Car Insurance promotes fair and equitable insurance services, emphasizing transparent pricing based on data and driving behaviors. They are committed to community reinvestment, aiming to eliminate systemic bias and predatory practices in insurance. Besides, customer testimonials highlight favorable pricing, no credit check requirements, and efficient customer service.
Complete Insurance Agency prides itself as a trusted insurance provider that offers optimal protection tailored to individual needs. The website’s design captures attention with its bold color scheme and straightforward layout. Clear CTAs guide the visitors, and the segmented sections on services make navigation a breeze, efficiently conveying the agency’s professionalism and commitment.
Barrows Insurance Agency is an independent, family-owned agency in Norton, MA, focused on serving the insurance needs of businesses and families.