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Wix Review Large-4-0

4.0
    Best suited for patient users who will take the time to learn how to use all of Wix's features.

Review by Steve Benjamins. Last Updated on .

Wix wants to give the user choice. They pack in as many features as possible and even let users drag elements anywhere on their website.

But all this choice sometimes comes at a cost. Oftentimes Wix feels overwhelming— sort of like everything was just tossed into it without much thought. This leaves the user left to make sense of it all.

Overall, Wix is best suited for patient users who will take the time necessary to take advantage of everything it offers.

Website Editor

Wix is a blank canvas website editor. Which means you can drag any element to any place on the website (like how you would edit a Powerpoint presentation):

Think I’ll drag this image into my header— why not!

I’m usually skeptical of blank canvas editors (see my review of IM Creator). Blank canvas editors have a tendency to get messy and unstructured. But Wix has done a lot to make sure this doesn’t happen. Here’s a few examples:

In the past, text elements would run into other elements if you added more text on Wix:

But Wix has addressed this. Now as you type in a text box, other elements automatically move down:

Wix also has a snap-to-grid that works well to ensure elements are properly aligned:

… But the blank canvas editor can still get confusing. For example it’s easy to lose an element behind other elements:

All in all, I think blank canvas editors create more problems than they solve— but Wix works hard to stay in front of those problems. So while I still don’t think blank canvas editors are the best way to build a website— I have to admit Wix does the best job of any blank canvas editor I’ve seen.

Confusing Interface

Wix’s interface can feel overwhelming. At times I felt like the interface could get messy:

I also found interactions to be frustrating sometimes. For example, literally anywhere you click brings up a menu— it’s hard to explain how frustrating this is, but it gets annoying:

I also often found Wix’s dialogues and menus confusing. Consider how ambiguous some of these footer options are:

How many users will understand what a Fixed Position is?

How many users will understand what a “Fixed Position” is?

Wix’s interface can just feel overwhelming at times. By comparison, great website builders such as Weebly and Squarespace can seem quite zen:

Weebly

Flexibility and Features

Wix’s strength is the amount of features it offers— and while some of the features are tricky to understand, it’s nice to have the options.

For example, Wix offers a diverse App Market that lets you integrate 3rd party apps. Here’s a few example apps:

  • Tint lets you display social feeds (Twitter, Instagram)
  • Live Chat lets you add a live chat support on your website
  • Muut lets you add forms

Your experience will differ from app to app— some apps are certainly more in-depth than others (and some are pretty poor). But if you’re patient, you will find some decent apps.

Wix also includes a unique List Builder. List Builder works like a simple database. You create a database for a repeating type of content (example: events, videos, recipes, testimonials) and Wix will automatically create a backend for you to manage it.

List Builder

List Builder is a little crude, but I applaud the effort. Many readers have asked me about features similar to this in the past— I know there is demand for it out there.

Wix also packages a ton of different photo gallery options. Not all of the options are great— but at least you have options. (Although this can get frustrating for users who just want a simple gallery and would prefer not to sift through 15 different gallery types).

This isn't even all of them...

This isn’t even all of them…

Wix seems to throw every feature possible into it’s website builder. Which is great— it’s nice to have the options— but sometimes you feel like you wade through poor options to get to the good ones.

Templates & Mobile

Here’s two template examples from Wix:

While most website builders let you change your template, Wix does not allow this. Once you choose a template you’re locked into it. (It’s a technical problem that stems from Wix’s blank canvas editor.) This is less than ideal because in the beginning stages it’s not uncommon for users to want to swap between templates until one feels right.

Wix offers some template customization but unfortunately it can be quite confusing:

This option changes the background color— but how would the user ever know?

This option changes the background color— but how would the user ever know?

Many Wix templates seem to have mobile versions:

Conclusions

Overall, Wix tries to give the users as many options as possible. Want to drag elements around your website like a power-point presentation? Go for it! Want to a bunch of different options for photo galleries? They’ll throw in as many as possible.

The upside is obvious— you get flexibility and a wide variety of features.

But the downside is that Wix can feel overwhelming— sort of like everything was just tossed into it without much thought. This leaves the user left to make sense of it all.

Overall, Wix is best suited for patient users who will take the time necessary to take advantage of everything it offers.