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Wix Review Large-4-0

4.0
    Best suited for patient users who will take the time to learn how to use all of Wix's features.

Updated on

Wix wants to give the user choice. They pack in as many features as possible and even let users drag elements anywhere on their website.

But all this choice sometimes comes at a cost. Oftentimes Wix feels overwhelming— sort of like everything was just tossed into it without much thought. This leaves the user left to make sense of it all.

Overall, Wix is best suited for patient users who will take the time necessary to take advantage of everything it offers.

Website Editor

Wix is a blank canvas website editor. Which means you can drag any element to any place on the website (like how you would edit a Powerpoint presentation):

Want to drag a text box into your header? No problem! Wix lets you'd drag any element to any place on your website.

Want to drag a text box into your header? No problem! Wix lets you’d drag any element to any place on your website.

I’m usually skeptical of blank canvas editors (see my review of IM Creator). Blank canvas editors have a tendency to get messy and unstructured. But Wix has done a lot to make sure this doesn’t happen.

For example, in the past, text elements would run into other elements if you added more text on Wix:

But Wix has addressed this. Now as you type in a text box, other elements automatically move down.

Wix also has a snap-to-grid that works well to ensure elements are properly aligned.

Parts of the blank canvas editor still feel problematic— for example you can lose a text box if you accidentally drag it behind an image— but Wix has done a lot to make sure the editor works as well as possible.

Confusing Interface

Wix’s interface can feel overwhelming. At times I felt like the interface could get messy:

There are a lot of different elements and toolbars competing for the users attention here.

There are a lot of different elements and toolbars competing for the users attention here.

I also found interactions to be frustrating sometimes. For example, literally anywhere you click brings up a menu— it’s hard to explain how frustrating this is, but it gets annoying.

Wix’s interface can just feel overwhelming at times. By comparison, great website builders such as Weebly and Squarespace can seem quite zen:

Weebly

Flexibility and Features

Wix’s strength is the amount of features it offers— and while some of the features are tricky to understand, it’s nice to have the options.

For example, Wix offers a diverse App Market that lets you integrate 3rd party apps. Here’s a few example apps:

  • Tint lets you display social feeds (Twitter, Instagram)
  • Live Chat lets you add a live chat support on your website
  • Muut lets you add forms

Your experience will differ from app to app— some apps are certainly more in-depth than others (and some are pretty poor). But if you’re patient, you will find some decent apps.

Wix also includes a unique List Builder. List Builder works like a simple database. You create a database for a repeating type of content (example: events, videos, recipes, testimonials) and Wix will automatically create a backend for you to manage it.

List Builder

List Builder is a little crude, but I applaud the effort. Many readers have asked me about features similar to this in the past— I know there is demand for it out there.

Wix also packages a ton of different photo gallery options. Not all of the options are great— but at least you have options. (Although this can get frustrating for users who just want a simple gallery and would prefer not to sift through 40 different gallery types).

Wix seems to throw every feature possible into it’s website builder. Which is great— it’s nice to have the options— but sometimes you feel like you wade through poor options to get to the good ones.

Templates & Mobile

Here’s two template examples from Wix:

While most website builders let you change your template, Wix does not allow this. Once you choose a template you’re locked into it. (It’s a technical problem that stems from Wix’s blank canvas editor.) This is less than ideal because in the beginning stages it’s not uncommon for users to want to swap between templates until one feels right.

Many Wix templates also seem to have mobile versions.

Conclusions

Overall, Wix tries to give the users as many options as possible. Want to drag elements around your website like a power-point presentation? Go for it! Want to a bunch of different options for photo galleries? They’ll throw in as many as possible.

The upside is obvious— you get flexibility and a wide variety of features.

But the downside is that Wix can feel overwhelming— sort of like everything was just tossed into it without much thought. This leaves the user left to make sense of it all.

Overall, Wix is best suited for patient users who will take the time necessary to take advantage of everything it offers.

Me-low-res Steve Benjamins I'm a designer, developer and the founder of Site Builder Report. I started Site Builder Report after I built my own website builder in 2012. I quickly realized that people didn't need another website builder— instead they just needed to know which website builders were best. I also make music. You can follow me on Twitter @stevebenjamins.