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  1. 1. User Experience
  2. 2. Features
  3. 3. Themes
  4. 4. Billing Practices
  5. 5. Examples
  6. 6. Pricing
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Ucraft Review

Flexible blocks editor, good for users with an eye for design.

By Steve BenjaminsLast Updated Feb 6 2017

3 0

Review Updates

  • Feb 6 2017 Review published.

User Experience Info

Ucraft is a block-based website builder— which means websites are built by stacking blocks vertically on top of one another.

This is a block.

Right: This is a block.

Ucraft seems to be targeting users with an eye for design here: Many of the blocks look sharp right out of the box (though you'll probably have to provide your own beautiful photography) and they include 7 simple effects (parallax backgrounds and fades) you can add to blocks.

Blocks look pretty out of the box— but you’ll need to supply beautiful photos.

Right: Blocks look pretty out of the box— but you’ll need to supply beautiful photos.

Blocks are not cookie cutter— users have flexibility to re-size, re-arrange and remove elements in blocks. This is different from other block-based website builders (Vistaprint, uCoz) which don’t allow for much customization at all.

It's handy to be able to customize blocks.

Right: It's handy to be able to customize blocks.

... While I appreciate Ucraft's flexibility I unfortunately found it to be inconsistent. Sometimes I was able to adjust the padding for blocks but other times not (for example, on this header block). Other times I would hit invisible barriers when trying to expand columns.

I could not find options for customizing the padding on this block.

Right: I could not find options for customizing the padding on this block.

Features Info

  • Blog

    Ucraft lets you create ‘Article’ pages which are perfect for blogging. Everything you need is included: you can use Disqus for comments, save posts as drafts, set posts to publish in the future, categorize (or tag) posts and customize the slug. There’s an option for adding a social media image (the image that will appear alongside the article when it is shared on Facebook or Twitter) which is smart and unique— I haven’t seen any other website builder with that option. On top of it all, the editor is beautiful to look at.  Show Screenshot

  • Ecommerce

    You can add Shopify products to your Ucraft website (Ucraft itself does not offer a 1st party ecommerce solution). While it's an interesting integration it feels odd. Why wouldn't users just start a Shopify store? Why host it with Ucraft? 

  • Form Builder

    Full form builder. You can add a variety of fields (name, email, checkbox, dropdowns, files etc.), integrate your form with Mailchimp or Google Docs and customize the thank you message (or redirect users to a separate page).  Show Screenshot

  • iOS & Android Apps

     

  • Retina Ready

    Images display sharp and crisp on retina devices.  

  • Newsletter

    You can create forms that integrate with Mailchimp (or Google Docs).  

  • Membership System

     

  • Design from Scratch

    You can create your own design by choosing a header, footer and setting a site-wide color scheme.  

  • Restaurant Menu

    No restaurant menu templates— which is strange as Ucraft’s themes seem to target restaurants. 

  • Donations

    There is a Paypal donation widget (but I don’t count that as a donation system).  

  • Audio Player

    You can embed a Soundcloud player but there is no Ucraft audio player.  

  • Podcasts

     

Themes Info

Ucraft has 32 website themes and 13 landing page themes to choose from. Themes are fresh and modern— they use large photos and strong typography. All themes are mobile friendly— excellent!

While you can switch themes while building your website, it's not clear that it does anything. When I swapped templates fonts and the header stayed the same. It seems like Ucraft themes are just meant to get you started (from there it’s up to you to make adjustments to headers, fonts etc.)

By default, elements are styled individually in Ucraft. So if you want to change the color of all Heading 1s, you’ll have to manually change each one… Unless you sign up for Ucraft’s Designer Tool ($2.99— one time fee) which lets you make granular adjustments to buttons, headings and more. It’s really powerful— I’m just not sure why users have to pay to get access to it!

One frustration: You should be able to style elements while seeing them in the context of the theme— like Squarespace does.

Right: One frustration: You should be able to style elements while seeing them in the context of the theme— like Squarespace does.

Billing Practices: Good


You can cancel your Ucraft account by turning auto-renewal off.



Examples Real, live Ucraft sites.

Pricing


Plan Term Domain Name Total info

By Steve Benjamins

I founded Site Builder Report in 2012 to help people find the best website builder. In my spare time I make music (check it out!). You can also follow me on Twitter here.

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