Ucraft is a block-based website builder— which means websites are built by stacking blocks vertically on top of one another.
Ucraft seems to be targeting users with an eye for design here: Many of the blocks look sharp right out of the box (though you'll probably have to provide your own beautiful photography) and they include 7 simple effects (parallax backgrounds and fades) you can add to blocks.
Blocks are not cookie cutter— users have flexibility to re-size, re-arrange and remove elements in blocks. This is different from other block-based website builders (Vistaprint, uCoz) which don’t allow for much customization at all.
Ucraft lets you create ‘Article’ pages which are perfect for blogging. Everything you need is included: you can use Disqus for comments, save posts as drafts, set posts to publish in the future, categorize (or tag) posts and customize the slug. There’s an option for adding a social media image (the image that will appear alongside the article when it is shared on Facebook or Twitter) which is smart and unique— I haven’t seen any other website builder with that option. On top of it all, the editor is beautiful to look at. Show Screenshot
You can add Shopify products to your Ucraft website (Ucraft itself does not offer a 1st party ecommerce solution). While it's an interesting integration it feels odd. Why wouldn't users just start a Shopify store? Why host it with Ucraft?
Full form builder. You can add a variety of fields (name, email, checkbox, dropdowns, files etc.), integrate your form with Mailchimp or Google Docs and customize the thank you message (or redirect users to a separate page). Show Screenshot
Images display sharp and crisp on retina devices.
You can create forms that integrate with Mailchimp (or Google Docs).
You can create your own design by choosing a header, footer and setting a site-wide color scheme.
No restaurant menu templates— which is strange as Ucraft’s themes seem to target restaurants.
There is a Paypal donation widget (but I don’t count that as a donation system).
You can embed a Soundcloud player but there is no Ucraft audio player.
Ucraft has 32 website themes and 13 landing page themes to choose from. Themes are fresh and modern— they use large photos and strong typography. All themes are mobile friendly— excellent!
While you can switch themes while building your website, it's not clear that it does anything. When I swapped templates fonts and the header stayed the same. It seems like Ucraft themes are just meant to get you started (from there it’s up to you to make adjustments to headers, fonts etc.)
By default, elements are styled individually in Ucraft. So if you want to change the color of all Heading 1s, you’ll have to manually change each one… Unless you sign up for Ucraft’s Designer Tool ($2.99— one time fee) which lets you make granular adjustments to buttons, headings and more. It’s really powerful— I’m just not sure why users have to pay to get access to it!
You can cancel your Ucraft account by turning auto-renewal off.