Voog’s editor is sparse and mostly easy to use. There is a horizontal bar on bottom of your screen that covers most functionality. All other functionality is in small buttons that are embedded in your website. Pages are built by dragging and dropping elements from the bottom bar into your page.
You can choose layouts for pages, but they’re often inflexible. For example, this homepage layout (right) is a nice two column layout— unfortunately it's very cookie cutter. For example, you can't add anything below it (if you try adding an element it will be dropped into the footer).
On blank page layouts, you’ll find there is no way to organize your page into columns. Instead all elements simple vertically stack on top one another.
One part of the interface that I think will confuse users is the workflow for adding a single image to a page. Rather than having an image element, you need to add a text element, then upload your image under the Files tab and drag the image into the text box. This feels confusing at first.
Post editor is beautiful (see screenshot). You can edit slugs, create drafts and set publish dates in the future. Readers can add comments but unfortunately there is no integration with Disqus or Facebook comments. Show Screenshot
Voog has a simple way of adding ecommerce to their websites— and it’s great. I especially like how they designed the shopping cart. Basically you create “Add to Cart” buttons that hold all product information. From there, you design product pages around that button. This gives you a lot of flexibility around design. This system will work best for stores with a small amount of products— large stores may get find it frustrating (this approach means you don’t have an automated way of handling product categories.) One annoying downside: you have to contact support to add payment processor— why?! Also you’re limited to Paypal and MakeCommerce— no Stripe option. Show Screenshot
You can add a variety of form fields— text, multi-line text, radio buttons, checkboxes, file uploads and jumpboxes. You can customize the submit button text, set forms to submit to a custom URL and receive form submissions at an email address (unfortunately form submissions aren’t saved anywhere else, so make sure you don’t delete those emails!). Show Screenshot
All images displayed sharp and crisp on retina screens.
There is no newsletter signup element that integrates with popular mailing list services such as Mailchimp.
Voog is the best multi-lingual website builder— but strangely they don’t advertise their multi-lingual features much. Your website has a flag icon (see screenshot). Users click the flag to change the language. Each language represents a completely different version of the website. There is no automatic computer translations— but people who’ve had to build multi-lingual websites know that you can’t automate translation. Instead you have to create different versions of every page. Voog’s multi-lingual support will be super helpful for a small percentage of people. For example, in Canada, multi-lingual websites are a requirement for some organizations (French and English). For those types of organizations, Voog is the best website builder option. Show Screenshot
(Technically you could use Voog’s ecommerce to accept donations— but it’s not an actual donation system. For example, it would add donations to your “cart” and your donors wouldn’t be able to specify a donation amount.)
As I discussed in the User Experience section, themes only come with two layouts— front page or common page. The front page layout is usually pretty inflexible and common pages don’t have the ability to organize elements into columns.
I was able to buy and cancel Voog with ease.
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Keep in mind that Voog may have changed since then. If you believe something is out of date in my review, please let me know.