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Jimdo Review

Themes are outdated and the editor feels poorly thought out. A RankingCoach SEO upgrade is not offered in good faith.

My work is supported by affiliate commissions. Last Updated Sep 21 2018

User Experience

Jimdo pages are made by adding elements into the body of your page. Elements stack up on top of one another or side-by-side using the column element.

Right: Adding an element.

Elements are edited in an on-page editor that works for simple elements (text, headings) but is overwhelming for more complex elements with have many options. The UI of the editor also obfuscates the page so it's hard to get a sense of the element fits in the wider page.

Right: Elements with more options such as the product editor don't feel suitable to the on-page editor.

The page editor is another example of a poorly thought-out interface. Stacking 9 icons across one another is just confusing. Especially when some of the icons (example: add a new page) seems unnecessary. This is a small thing that most users will figure out— but it shows a lack of polish. There are just better, simpler approaches in other website builders.

Page editor.png?1537550046?ixlib=rails 2.1

Strangely, you can't elements to your footer. Instead you are limited to editing copyright text and toggling a few links. Pretty lame (especially compared to the powerful footer editors in website builders like Weebly).

Footer.png?1537550054?ixlib=rails 2.1

Right: Footer Editor

Jimdo sells an SEO upgrade called Ranking Coach for $10 a month. It makes my stomach turn. Don't buy it. Jimdo claims the tool will "improve your website's search engine rankings over time" but that's not anyone should guarantee. All Ranking Coach does is generate tips that you could easily learn with a quick google search.

Ranking coach.png?1537550060?ixlib=rails 2.1

Right: Ranking Coach is snake oil— capitalizing on customer confusion by overselling an ineffectual product.


  • Blog

    Fully featured blog editor. You can publish in the future, customize the URL, allow comments (Disqus or a Jimdo commenting system), add share buttons (with a bunch of nice customization options) and more.  Show Screenshot

  • Ecommerce

    Jimdo gives you everything you need to run a basic store. You can add products, create variations, set categories, customize the checkout form, accept several different payments types and more. I especially like the email customization— Jimdo provides a very way to customize the email receipts your customers receive (this is a critical feature too many other website builders have ignored). All editing is done within forms that display within your website— including the product editor. This is a bit unwieldy (see screenshot), it'd be better to have the product editor separated out.  Show Screenshot

  • Form Builder

    You can add a variety of fields— text, radio buttons, checkboxes, lists, datepicker— though no file upload. All submissions are saved in the Form Archive so you won't lose the submission if you accidently delete an email. You can customize the Thank You message but strangely you can’t customize the confirmation email address. 

  • iOS & Android Apps

    Jimdo has iPhone, iPad and Android apps that allow you to do full website editing— I honestly can't think of any other website builder that lets you do full website editing on mobile devices. So if you need to build a website using an iPhone or Android app, Jimdo is your best option.  

  • Retina Ready

    Images were sharp and crisp on retina displays.  

  • Newsletter

    There is a Newsletter widget but it has no actual integration with newsletter providers. Instead it just asks you to copy and paste embed codes.  

  • Membership System


  • Design from Scratch


  • Multi-lingual


  • Restaurant Menu


  • Donations


  • Audio Player

    There is a Music Player widget but it's not an actual integrated audio player, instead it just asks you to copy and paste Soundcloud embed codes.  

  • Podcasts



Unfortunately, Jimdo themes mostly feel a bit simple and outdated. Here’s an example theme:

Theme.png?1499280686?ixlib=rails 2.1

Right: Example theme

Some require a subtitle and sidebar— which feels outdated. Most modern websites don’t have a subtitle or a sidebar.

Sidebar.png?1499280689?ixlib=rails 2.1

Right: This theme requires a sidebar

Customization is great— you’ll want to turn on Jimdo’s Style By Element feature. It lets you select an element and set the style for it. It’s worth noting that you aren’t setting styles for individual elements, but setting styles for every element of that type. So when you select a heading, you are editing the style for all headings.

Style by element.png?1457468117?ixlib=rails 2.1

Right: Style by Element

Not Ideal Billing Practices

Jimdo only allowed me to buy an annual package— no monthly packages.