Menu
Penguin mail 01.jpg?1508358463?ixlib=rails 2.1

What's the Best Email Marketing Software?

What I learned by talking to 1,450 real-life users of email marketing software.

My work is supported by affiliate commissions (more info) | Published Mar 15 2017

Company

Description

Customer Satisfaction

Try



People Like
  • Easy to Use (especially compared to other email marketing software) — "I started off using Mailchimp but find Mailerlite much easier to use.", "I was struggling to use Mailchimp for a long time, but never figured it out! Mailerlite is so user-friendly and easy to use.", "I've been using Mailchimp for a long time and find MailerLite simpler and more affordable to scale up.", "It's super easy to use. I've tried Mailchimp but found Mailerliter way, way easier.", "It's really easy to use as a non techy person.", "I feel like it's easier to use and has a cleaner more intuitive interface.", "It is easy to use and enables simple, quick and attractive emails.", "Yes, I find MailerLite to be much easier to use than MailChimp. Easier to design custom templates. ", "Their workflow is well done and the platform is user friendly :)", "So simple to use.", "MailerLite was easy to set up even the automations are simple.", "I find it much easier to use and set up than other services I've tried, like MailChimp.", "Easy to use.", "I'm delighted with how easy it is to put my newsletters together now.", "I've just switched over to MailerLite from MailChimp. I do prefer it. The user interface is much more intuitive and easy to understand.", "I was with aweber previously. MailerLite is more affordable and easier to use. I love their user interface. It's so user-friendly."

  • Free for the first 1,000 subscribers — "Probably what I liked the most is that their starter level includes all features for up to 1000 emails for free.", "The free plan up to 1000 subs is amazing.", "What ultimately got me to choose them was that you can have up to 1,000 subscribers for free and after 1,000 subscribers their pricing was cheaper than any others that I found.", "They are also free to use up to 1000 subscribers which is a real bonus.", "Since the first 1,000 unique subscribers are free and the monthly cost is much lower than some of the other services, it's great for starting out before you have income coming in."

  • Automation included in the free plan — "They have automation too on the free plan. ", "I love the fact that you have autoresponders also in the free plan.", "The fact that MailChimp charges for [automation] and MailerLite doesn't makes this a very appealing solution for our clients.", "They offer automation on their free plan which immediately sets them apart from mail chimp.", "I made the switch because I have a small (but growing) mailing list and mailerlite offered free automation and landing pages for under 500 subscribers."

Screenshots
Screenshot %28130%29.png?1488375797?ixlib=rails 2.1 Screenshot %28131%29.png?1488375798?ixlib=rails 2.1 Screenshot %28132%29.png?1488375798?ixlib=rails 2.1

People Like
  • Automation & Tagging — "I also like that you can tag and segment your email list, as well as create email sequences that get triggered with different events that you elect.", "ConvertKit makes [sequences] easy to create, re-order, etc.!", "I just recently made the switch from Mailchimp. I've found the automation to be easier and simpler with ConvertKit.", "Love the tag option.", "I would recommend it, but only if you are going to take full advantage of it’s tagging/sequencing/segmenting features. If not, I think you are better off sticking with MailChimp.", "I find the tagging system and automation much easier than Mailchimp.", "I especially like its automations, which is why I went with it over MailChimp.", "I like the ability to easily group subscribers by tagging them. "

  • Easy to Use — "It's super easy to use and intuitive.", "I love Convertkit because of it's easy interface. It's so simple to create an email workflow.", "The way they’ve designed how the interface works is way more intuitive than the others, especially for drip campaign sequences.", "I have used Aweber, Constant Contact, MailChimp, etc, but CK is the most intuitive.", "ConvertKit is way simpler to use and I think it fits more naturally to my workflow.", "User-friendly, clean interface, no-brainer segmenting.", "ConvertKit is user friendly and intuitive, with plenty more options for list segmentation than I ever used with MailChiimp."

  • Great for Bloggers — "It's not for everyone but works great for mediapreneurs and bloggers.", "It's clear they understand what social marketers need.", "Great for bloggers.", "I like the ability to be able to tag and segment email subscribers and also how easy it is to setup a funnel and nurturing sequence.", "I would definitely recommend convertkit for those trying to do any kind of content marketing, infoproduct sales, or email sales funnel.", "I highly recommend ConvertKit for bloggers.", "I love the tagging features of ConvertKit, especially for bloggers specifically."

  • Includes a Landing Page Builder — "I was able to drop fussing around with LeadPages, Mailchimp, and didn't have to put so much energy into my tools.", "ConvertKit supplies the platform for you so you don't need to spend extra money on something like Lead Pages.", "I also really like that Convertkit has landing pages you can create, so I don't have to use another software right now.", "Easy to create lead pages and opt-in boxes and place them anywhere on a website. "

Screenshots
Screenshot %28116%29.png?1488376450?ixlib=rails 2.1 Screenshot %28118%29.png?1488376450?ixlib=rails 2.1 Screenshot %28119%29.png?1488376451?ixlib=rails 2.1

People Like
  • Customer Support & Training — "They took my newsletter and migrated it, matched my website to create a one-of-a-kind newsletter and it costs less too. ", "The people are CC provide great phone service to walk you through any questions you might have.", "They have great customer service.", "They have good customer service and a chat feature to answer questions quickly.", "Have found their customer service to be very helpful.", "What is really, really good about CTCT is their ongoing training (both live and online) for customers and their customer support both live and online.", "It's wonderful to have a phone number where I can talk with a real live person.", "They provide good customer support and training opportunities.", "Support is very good."

  • Easy to Use — "I find the software easy to manage and with a pretty simple interface for the creation of newsletters.", "Super easy to use", "Easy to navigate, easy to create emails.", "The new editor is user friendly.", "It's very user friendly.", "I find it quite easy. Much easier than Mailchimp."

Screenshots
Screenshot %28102%29.png?1488376576?ixlib=rails 2.1 Screenshot %28103%29.png?1488376577?ixlib=rails 2.1 Screenshot %28104%29.png?1488376578?ixlib=rails 2.1

People Like
  • Cheaper than Constant Contact — "We were using constant contact in the past, but decided to make the switch to Robly, initially due to pricing reasons.", "Very similar to Constant Contact, but much less expensive.", "They are much more reasonably priced than Constant Contact.", "They do everything and more than Constant Contact and they are much cheaper.", "Robly charges significantly less than Constant Contact.", "We recently changed to Robly from Constant Contact after using their services for over a decade, and we’re definitely happy with the switch that occurred just about 4 months ago. We save about 20% over CC’s costs.", "They are half the price of Constant Contact and I would recommend them.", "There are a few less features on Robly than Constant Contact but it is 1/6th of the price (So worth it!).", "I like Robly - It's easy to use, but the main reason I switched from Constant Contact (which I used for about 10 years) is the cheaper price.", "Robly works just fine – and is cheaper than Constant Contact.", "I probably like Constant Contact better, but not at 2x the cost of Robly. Robly is a better value for me.", "I used Constant Contact for several years and it is a great tool. I switched to Robly about three years ago only because it is a lesser price and does everything I need.", "Yes I highly recommend them. I used constant contact for years but Robly was 1/2 the price."

  • Easy to Use — "It is easy to use.", "It was easier and cheaper than Constant Contact so we switched.", "It's very user-friendly.", "We use to use constant contact but Robly seems easier to use and better prices.", "Robly is extremely user friendly.", "Robly's user interface is easy, flexible and reliable.", "It's easy to use and set up."

Screenshots
Screenshot %28121%29.png?1488375635?ixlib=rails 2.1 Screenshot %28122%29.png?1488375636?ixlib=rails 2.1 Screenshot %28123%29.png?1488375637?ixlib=rails 2.1

People Like
  • Automation - "The automation workflows are a god send!", "Would definitely recommend it specifically for its automation features.", "You can build complex workflows easily.", "I would say [Drip is best] if you are looking to automate email drip campaigns.", "Their new workflow feature is fantastic.", "Ever since they introduced the Workflows feature, I do not know of any email marketing platform that can handle marketing automation better.", "I definitely recommend drip for the marketing automation features and the workflow builder.", "It has powerful automation tools for a reasonable price. ", "Drip rocks when you want to automate more complicated processes and email sequences."

Screenshots
Screenshot %28133%29.png?1488375578?ixlib=rails 2.1

People Like
  • Intuitive — "The UI is reasonably intuitive.", "Easy to use", "Very clean interface and easy to use.", "Find it fairly user friendly.", "It's all pretty intuitive.", "[We recently switched to Mailchimp because] it’s easier for us to design. ", "The interface is fairly intuitive.", "No annoying bells and whistles that need a learning curve.", "I have moved around mailing list managers but have found MailChimp to be the easiest for a quick newsletter.","Personally, I think it's the best and easiest piece of software to send out newsletter and updates.", "Its online workspace is really user-friendly, easy to comprehend even where you are not very familiar with computer graphics/computing langage/mass mailing softwares."

  • Free Plan — "It's easy to use and has a lot of functionality— even the free acccount does some pretty neat stuff.", "Definitely recommend Mailchimp to someone looking for an effective & free tool.", "We have found the free account more the adequate.", "I would highly recommend mailchimp for any basic free level set up."

People Don't Like
  • Price — "Mailchimp stops being cost effective as the numbers rise.", "Although it can get pricey when your lists grow." , "I do feel that as you start to build your list and go past the 2K free threshold, mailchimp (although still a good option) stops being the best option, as there are some alternatives that offer better pricing.", "The only draw back that I can really report is that, once you reach 1000 subscribers, it becomes cost-prohibitive."

Screenshots
Screenshot %2877%29.png?1488376646?ixlib=rails 2.1 Screenshot %2878%29.png?1488376646?ixlib=rails 2.1 Screenshot %2880%29.png?1488376647?ixlib=rails 2.1

People Like
  • Price — "Great quality for the price.", "Yes, so far it's been very reliable for us, and for a fraction of the cost compared to Constant Contacts. Instead of having to pay over $50 a month with CC, we only have to pay $7.37 a month, which covers up to 40,000 e-mails a month.", "It is handy a handy way for us to manage our mailing list and cheap!", "Even with a free account you can create some fantastic emails.", "It looks like MailChimp but with a best pricing plan.", "Before I was using MailChimp, which was much more expensive.", "I started using them because of the pricing structure.", "It is a good platform for start ups and is competitively priced. "

  • Easy to Use — "We researched several newsletter providers before settling on SendinBlue. Many other programs were not as user friendly!", "It is extremely user friendly to use.", "Yes I recommend sendinblue, it's very easy to use.", "It's very easy to use for me (drag & drop system to build newsletter).", "Easy and good value!", "It's very easy to use."

People Don't Like
  • Delivery Issues — "Sometimes I have the feeling that it is not as good as MailChimp in delivering. But I have no real way to measure.", "It seems like a lot of the emails go into junkmail including the email I send to myself. Very frustrating.", "It’s a good tool to create newsletters but definitely not the best one about the delivery :( gmail is blocking all mails from sending blue even with a dedicated SMTP. ", "Not really, mainly because email sending from there are going to the spam box."

Screenshots
Screenshot %28127%29.png?1488375736?ixlib=rails 2.1 Screenshot %28128%29.png?1488375737?ixlib=rails 2.1 Screenshot %28129%29.png?1488375738?ixlib=rails 2.1

People Like
  • Templates — "I also think the templates are really nice looking and very customizable.", "Extensive and varied set of templates provided with the option to build and upload your own designs.", "Things I appreciate about it is the design... it is far more customizable.", "It makes it super-easy to design a beautiful email or template.", "The templates are good.", "They have better layouts [than Mailchimp].", "They have great designs and templates."

Screenshots
Screenshot %2882%29.png?1488376781?ixlib=rails 2.1 Screenshot %2883%29.png?1488376782?ixlib=rails 2.1 Screenshot %2884%29.png?1488376782?ixlib=rails 2.1

We were unable to find likes & dislikes for GetResponse.

Screenshots
Screenshot %2892%29.png?1488376712?ixlib=rails 2.1 Screenshot %2893%29.png?1488376713?ixlib=rails 2.1 Screenshot %2894%29.png?1488376713?ixlib=rails 2.1

People Like
  • Great for ecommerce websites— especially Shopify — "We are using Klaviyo and like it very much. Specifically for E-commerce sites Klaviyo offers a customisation that others don't meet.", "The most seamless email marketing platform for Shopify.", "We definitely recommend Klaviyo, especially in conjunction with anyone who uses Shopify as their web platform.", "The integration w Shopify is unrivaled and the two really work seamlessly with one another.", "We highly recommend it – especially if you are integrating it with a Shopify store.", "Its very simple especially if you use Shopify.", "The integration with Shopify is brilliant and the feed of data is real time so triggering emails and measuring return is really good.", "The integration with Shopify is what attracted us to it.", "We like klaviyo largely because of how well it ties into Shopify.", "It has some great functionality like custom voucher codes via the API with Shopify Plus.", "I would definitely recommend Klaviyo for an E-commerce company.", "Their link to Shopify is solid (we can even see which customers are live on the site at any given moment)."

Screenshots
Screenshot %28134%29.png?1488375845?ixlib=rails 2.1 Screenshot %28135%29.png?1488375846?ixlib=rails 2.1 Screenshot %28136%29.png?1488375846?ixlib=rails 2.1

We were unable to find likes & dislikes for Mailrelay.

Screenshots
Screenshot %28124%29.png?1488375688?ixlib=rails 2.1 Screenshot %28125%29.png?1488375690?ixlib=rails 2.1 Screenshot %28126%29.png?1488375691?ixlib=rails 2.1

People Like
  • Inexpensive— consider it's functionality — "Great as a lower cost more user friendly solution to larger email/crm like Infusionsoft.", "It's one of the best bang for the buck you can find.", "I like Active Campaign because of its high level of functionality at a reasonable cost.", "Pricing is good value. ", "I like the more affordable price tag in comparison to other email marketing services.", "It has almost all the features as Infusionsoft (behavior dynamic response too) but at a fraction of the cost."

  • Automation — "We went through like 5 marketing automation systems and they are by far the best value we have found.", "Their email automation marketing is amazing.", "The automation is second to none.", "Fantastically advanced automations.", "Very good automation.", "I am completely satisfied with it because their automation tools are top notch.", "The automation is probably my favorite feature.", "I would absolutely recommend it to anyone who wants to do email automation.", "It has great email automization features at a good price."

People Don't Like
  • CRM — "Active campaign has a terrible crm.", "You can't beat the price (with the exception of AgileCRM) for what you get.", "Their CRM while very basic is also very slow to use.", "I'm not as keen on their CRM (it's a little simplistic).", "The only downside is that their CRM upgrade is pretty expensive."

Screenshots
Screenshot %28106%29.png?1488376241?ixlib=rails 2.1 Screenshot %28107%29.png?1488376241?ixlib=rails 2.1 Screenshot %28109%29.png?1488376242?ixlib=rails 2.1

People Like
  • Customer Support — "Customer service is top notch.", "I’ve always appreciated their unconventional voice and great customer support.", "Their support staff is incredibly helpful.", "What we like the most is that you can actually call and get a live person if you have questions.", "Great customer service and support.", "The support that Emma provides is exceptional.", "The customer service has been great over the years.", "Their support team is responsive & friendly.", "They have GREAT customer service and that’s probably the #1 reason why I’ve stayed with them for so long.", "We found the customer support very responsive when we have had questions."

People Don't Like
  • Editor Can be Finicky — "The Emma editor tends to strip code and just be generally fussy when it comes to any custom work done on the templates.", "Emma’s platform just seems very dated.", "It can be frustrating when things look good in their system, but then you send a test message and all of the spacing is messed up.", "Their editor can be rather quirky.", "Making the mailings can be a little slow on their website.", "It's very slow in general."

Screenshots
Screenshot %28111%29.png?1488376314?ixlib=rails 2.1

People Like
  • New Version is an Improvement — "I didn't like the Classic VR but the new version, I think the name is VR1, is much better.", "The program has changed over the recent year and has become more user-friendly. ", "The new format they have is better than the older one (they call it the classic).", "The new version is a big improvement on the old one."

  • Non-profits get free 10,000 emails / month — "The biggy for me is that VR will provide 10,000 free emails per month for a nonprofit.", "They provide 10,000 emails free/month for qualified "not-for-profit" which is very nice", "The reason I picked them is because many years ago, I was doing an email newsletter for my daughter’s school and somebody said 'Vertical Response will give non-profits free email' so I went with VR.", "Because it is free to use, and as a non-profit organization that is helpful", "We get the non-profit package which is probably the best among newsletter services. 10,000 emails/month free.", "We are the non profit, So Vertical Response offer free service for us.", "I work for a not-for-profit so we can't afford a huge expense for our monthly Newsletter. Vertical Response allows us a 10,000 database which we can email to once a month for free. "

People Don't Like
  • Limited — "it lacks the raw power and third party plugins of systems like InfusionSoft. It also has a lower price tag, though, and is much simpler to use.", "Yes... for folks who want a free platform to do some basic things, yes it is great. For a full scale business that needs a full scale marketing platform, it had not been developed enough.", "If you are looking for something that allows you to make photoshop style designs to send out, this isn't for you."

Screenshots
Screenshot %2885%29.png?1488376835?ixlib=rails 2.1 Screenshot %2886%29.png?1488376835?ixlib=rails 2.1 Screenshot %2887%29.png?1488376836?ixlib=rails 2.1

People Like
  • Powerful — "InfusionSoft is a very robust suite of tools", "It has loads of other functionality as well.", "Overall it's a beast of a system.", "It is powerful and it can do almost anything.", "It is robust and more complex than most email marketing platforms.", "It is very powerful and effective.", "There is a really steep learning curve with infusionsoft but once you learn it, pretty well replaces a worker.", "If it used correctly , if is an extremely good tool to engage with your customers regularly and get feedback from them.", "We have been using Infusionsoft for our marketing automation for over seven years and I highly recommend it. The application is very far reaching."

People Don't Like
  • May Require an Expert — "You need to know how to use it, if you don’t you need someone who can show you.", "My number 1 tip is to hire someone from the very start who has years of experience and great references to help you get it setup correctly from the start.", "Very powerful BUT you need to have someone who really knows it to help you .... there is a lot to navigate!", "I would definitely recommend but you NEED to hire someone with infusionsoft proficiency (infusionsoft partner) to set it up unless that is your main business.", "The learning curve is pretty steep, so many businesses hire a professional to manage their Infusionsoft work."

  • Not Easy to Use — "There are some things that frustrate the heck out of me - as sophisticated as this system is.", "It is not the most user friendly software, and it does require a good bit of training or a very tech savy person.", "The biggest complaint is usually found by those who like to call it confusionsoft because it takes alot of work to get things set up the way you want it to work.", "I like it. Even though it is confusionsoft.", "I no longer use Infusionsoft for my newsletter. Too cumbersome.", "I personally hate InStupidSoft, Confusionsoft, whatever you want to call it.", "Infusionsoft is HUGE! It has massive functionality, if/when it works... but when they update or "fix" something, something else often goes out of whack. ", "It can have a steep learning curve if you’re a do-it-yourselfer that’s never worked with automated systems.", "It takes a lot of training to use it in your business! "

  • Can be Expensive — "It is a little expensive but the best." , "However, it is a bit of a gorilla and if not used to its full extent then it is very expensive.", "Infusionsoft is great but you need to make sure you are making enough money to justify the cost. ", "Expensive, but worth the money if you utilize it fully.", "It is the most expensive so it really depends on what your needs are."

Screenshots
Screenshot %28113%29.png?1488376384?ixlib=rails 2.1 Screenshot %28114%29.png?1488376385?ixlib=rails 2.1