- Limited to one page websites only.
- Unfortunately too basic for most.
- Easy to use, responsive themes.
By Steve Benjamins · Updated
Many small business websites drown in content. I have a theory that it’s because most small businesses are unsure of what content to include (or leave out), and so they just put everything on the website. The problem? There’s a trade-off—including everything makes it tough to find anything.
For example: how many times have you wanted to know the hours of operations for a store, but been frustrated by how hard it is to find on their website?
Onepager is a website builder designed to fix that problem. Rather than asking you to design from scratch, Onepager includes constraints and helpful defaults. This make it easy to decide what to put on your website (and what to leave off).
It’s sort of like Onepager is the bumper bowling of website builders.
And as you may have already guessed, the biggest constraint Onepager imposes on users is that it limits a website to just one page. This constraint helps you focus on the essentials of your website, but the downside is that you are limited to … just one page.
The Website Editor
If there is an underlying philosophy to Onepager it is this: keep it simple. Simple can be good, because simple is easy to understand. For example, take a look at how streamlined the website editor is:
Pretty simple right? Themes, styles, and layouts are at the bottom of the page, and an “Add Content” button pops up when you hover over the page.
When you want to add content, you have a choice of 15 elements:
15 sounds like a lot, but some of these elements feel redundant. For example, Services, Hours and Contact are lists that can be easily replicated using the Text element. But I suspect Onepager has included Services, Hours and Contact as a subtle reminder to users to include this content.
Some of the elements feel too basic.
For example, the Button element allows you to create a button with custom text that links to a URL- but that’s it. You can’t customize it’s size, border or color.
The Social element allows you to add icons for up to 13 social media profiles, but there is only one set of social icons to choose from. So, whether or not they suit your layout, you are stuck with these default icons:
The Form element is also too basic. You can create inputs and textareas, but not radio buttons, check boxes or file uploads.
So overall, while the website editor interface is simple, it’s also dangerously basic and lacks meaningful customization in important areas. Furthermore, Onepager does not allow you to add any custom HTML (other than iFrames), which means you can’t even add 3rd party plugins to cover missing features!
One of the bright spots of Onepager is that their themes are completely responsive. Very few website builders offer this, but Onepager nails it. This means that your website has the same content and style on mobile devices as it does on desktop:
There are only 16 themes with Onepager.
I think the reason there are only 16 themes, is that Onepager is hoping users will apply their own styles to the website. I found this to be in inconsistent with other parts of Onepager. Onepager is all about making smart defaults and constraints on what you can add to your website—and yet it leaves design choices up to the user.
Luckily, the simple style settings make it easy to make a custom theme in Onepager. A page theme is made up of the background and the fonts. You can customize them until you have something that fits your brand.
Customizing themes is very simple, but again, it’s quite basic. Text size is changed using a slider that does not indicate the size of the text in pixels (from example: you don’t know if you are using 12px or 16px fonts). This leaves you unhelpfully having to eyeball font-sizes.
Onepager takes a hard stance against cluttered small business websites by forcing constraints on the user. I applaud their backbone in doing this. But unfortunately oftentimes Onepager is too simple, to the point of being basic.
Steve Benjamins I'm founder of Site Builder Report. I built my own website builder in 2012 but quickly realized people didn't need another website builder— instead people needed someone who could help them figure out which website builder to use.